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5 QUESTIONS YOU NEED TO!
     ANSWER BEFORE !
  LAUNCHING YOUR OWN
        STARTUP !
                                OR!
    THE STARTUP QUIZ
    	
  Chalmers	
  Innova.on	
  Spring	
  Camp/May	
  15.2012	
  
David	
  Brudö/	
  	
  	
  	
  david1	
  
david.brudo@gmail.com	
  
Ex	
  b-­‐boy	
  who	
  turned	
  to	
  studying	
  law,	
  
but	
  was	
  biIen	
  by	
  the	
  entrepreneurial	
  bug	
  
and	
  never	
  looked	
  back	
  
 What’s	
  the	
  first	
  thing	
  you	
  think	
  about	
  when	
  	
  	
  	
  	
  
	
  you	
  wake	
  up	
  and	
  the	
  last	
  thing	
  you	
  think	
  	
  	
  	
  	
  
	
  about	
  before	
  you	
  fall	
  asleep?	
  	
  




                                                                  	
  	
  Ques.on	
  #1	
  
  	
   	
  1)	
  What	
  to	
  do	
  this	
  weekend	
  
	
   	
   	
  X)	
  How	
  your	
  family	
  is	
  doing	
  
	
   	
   	
  2)	
  Your	
  startup	
  
You’ll	
   spend	
   more	
   .me	
  
with	
   your	
   startup	
   than	
  
with	
   anyone	
  else.	
  It’s	
   love	
  
and	
   hate.	
   It’s	
   ups	
   and	
  
downs.	
   Make	
   sure	
   it’s	
  
something	
  you	
  really	
  like.	
  

                                     	
  	
  Learning	
  #1	
  
 What’s	
  your	
  most	
  important	
  superweapon?	
  	
  




                                                 	
  	
  Ques.on	
  #2	
  
  	
   	
  1)	
  The	
  USP	
  of	
  your	
  kick-­‐ass	
  product	
  	
  
	
   	
   	
  X)	
  The	
  team	
  
	
   	
   	
  2)	
  The	
  loads	
  of	
  cash	
  you	
  just	
  raised	
  
I t ’ s	
   n o t	
   a b o u t	
   t h e	
  
technology.	
   It’s	
   not	
   about	
  
the	
   money.	
   It’s	
   about	
  
finding	
   a	
   fearless	
   and	
  
humble	
   killer	
   team	
   that’s	
  
commi7ed.	
  

                                     	
  	
  Learning	
  #2	
  
 Looking	
  for	
  funding	
  feels	
  like…	
  




                                                      	
  	
  Ques.on	
  #3	
  
  	
   	
  1)	
  …wai.ng	
  in	
  the	
  toilet	
  line	
  when	
  you	
  
     	
   	
   	
  really	
  need	
  to	
  go	
   	
  	
  
     	
   	
  X)	
  …hoping	
  that	
  the	
  person	
  before	
  you	
  
     	
   	
   	
  in	
  the	
  toilet	
  line	
  would	
  really	
  hurry	
  up	
  
	
   	
   	
  2)	
  …and	
  shi]ng	
  your	
  pants	
  just	
  as	
  it	
  	
   	
  
     	
  	
  	
  	
  	
  	
  	
  	
  	
  becomes	
  your	
  turn	
  
Start	
   fund	
   raising	
   way	
  
before	
   you	
   need	
   it.	
   Get	
  
investor	
   feedback	
   and	
  
adapt.	
  A	
  No	
  is	
  beIer	
  than	
  
a	
   maybe.	
   Move	
   fast	
   and	
  
establish	
  mul.ple	
  op:ons.	
  

                                    	
  	
  Learning	
  #3	
  
 Should	
  you	
  copy	
  or	
  innovate?	
  




                                                   	
  	
  Ques.on	
  #4	
  
  	
   	
  1)	
  Innovate	
  your	
  core,	
  copy	
  everything	
  else	
  
     	
   	
  X)	
  Just	
  run	
  fast	
  and	
  copy	
  everything 	
   	
  	
  
     	
   	
  2)	
  Take	
  the	
  .me	
  to	
  define	
  your	
  innova.on	
  
Find	
   out	
   fast	
   what	
   you’re	
  
g o o d	
   a t ,	
   f o c u s	
   a n d	
  
i n n o v a t e	
   o n 	
   t h a t .	
  
Outsource	
   or	
   copy	
   the	
  
r e s t . 	
   I t e r a t e	
   y o u r	
  
innova.on	
   early	
   to	
   learn	
  
what’s	
  your	
  core.	
  
                                     	
  	
  Learning	
  #4	
  
 When	
  should	
  you	
  start	
  selling?	
  




                                                     	
  	
  Ques.on	
  #5	
  
  	
   	
  1)	
  When	
  you	
  have	
  a	
  business	
  plan	
  
	
   	
   	
  X)	
  When	
  you	
  have	
  something	
  to	
  show	
  
	
   	
   	
  2)	
  As	
  soon	
  as	
  you	
  have	
  an	
  idea	
  
What	
   you	
   think	
   you	
   know	
  
about	
   the	
   market	
   and	
  
c u s t o m e r	
   a r e	
   o n l y	
  
assump:ons.	
   Start	
   verify	
  
and	
   test	
   from	
   day	
   one	
   if	
  
you	
  are	
  on	
  the	
  right	
  track.	
  

                                       	
  	
  Learning	
  #5	
  
 	
  What	
  it’s	
  all	
  about	
  




    (Stolen	
  from	
  the	
  Internetz)	
  

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5 questions to answer before launching your startup

  • 1. 5 QUESTIONS YOU NEED TO! ANSWER BEFORE ! LAUNCHING YOUR OWN STARTUP ! OR! THE STARTUP QUIZ  Chalmers  Innova.on  Spring  Camp/May  15.2012  
  • 2. David  Brudö/        david1   david.brudo@gmail.com   Ex  b-­‐boy  who  turned  to  studying  law,   but  was  biIen  by  the  entrepreneurial  bug   and  never  looked  back  
  • 3.  What’s  the  first  thing  you  think  about  when            you  wake  up  and  the  last  thing  you  think            about  before  you  fall  asleep?        Ques.on  #1  
  • 4.      1)  What  to  do  this  weekend        X)  How  your  family  is  doing        2)  Your  startup  
  • 5. You’ll   spend   more   .me   with   your   startup   than   with   anyone  else.  It’s   love   and   hate.   It’s   ups   and   downs.   Make   sure   it’s   something  you  really  like.      Learning  #1  
  • 6.  What’s  your  most  important  superweapon?        Ques.on  #2  
  • 7.      1)  The  USP  of  your  kick-­‐ass  product          X)  The  team        2)  The  loads  of  cash  you  just  raised  
  • 8. I t ’ s   n o t   a b o u t   t h e   technology.   It’s   not   about   the   money.   It’s   about   finding   a   fearless   and   humble   killer   team   that’s   commi7ed.      Learning  #2  
  • 9.  Looking  for  funding  feels  like…      Ques.on  #3  
  • 10.      1)  …wai.ng  in  the  toilet  line  when  you        really  need  to  go          X)  …hoping  that  the  person  before  you        in  the  toilet  line  would  really  hurry  up        2)  …and  shi]ng  your  pants  just  as  it                        becomes  your  turn  
  • 11. Start   fund   raising   way   before   you   need   it.   Get   investor   feedback   and   adapt.  A  No  is  beIer  than   a   maybe.   Move   fast   and   establish  mul.ple  op:ons.      Learning  #3  
  • 12.  Should  you  copy  or  innovate?      Ques.on  #4  
  • 13.      1)  Innovate  your  core,  copy  everything  else      X)  Just  run  fast  and  copy  everything          2)  Take  the  .me  to  define  your  innova.on  
  • 14. Find   out   fast   what   you’re   g o o d   a t ,   f o c u s   a n d   i n n o v a t e   o n   t h a t .   Outsource   or   copy   the   r e s t .   I t e r a t e   y o u r   innova.on   early   to   learn   what’s  your  core.      Learning  #4  
  • 15.  When  should  you  start  selling?      Ques.on  #5  
  • 16.      1)  When  you  have  a  business  plan        X)  When  you  have  something  to  show        2)  As  soon  as  you  have  an  idea  
  • 17. What   you   think   you   know   about   the   market   and   c u s t o m e r   a r e   o n l y   assump:ons.   Start   verify   and   test   from   day   one   if   you  are  on  the  right  track.      Learning  #5  
  • 18.    What  it’s  all  about   (Stolen  from  the  Internetz)