1. Summer Sales in USA
July-August 2005
Prepared by David Castro
2. An Introduction
My family and I were on holidays in USA in 2005. I
dedicated most of my time visiting interesting places,
museums and reading books and newspapers.
We jumped from Europe to USA, and from Miami to
New York to San Francisco… almost 30 days….
At that time one of my responsibilities was Sales to
employees at SEAT (VW Group Brand), so when I
read the newspapers in USA that the prices of the car
were down and were similar than the prices pay by
the Automotive Employees. I though this could be
interesting, and it was! The strategy worked and rise
the sales and the stock shares!
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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3. Table of Contents
1. 2005 CAR SALES IN USA – A RECORD
2. EMPLOYEES PRICE
3. STOCK CLEARANCE
4. SUMMER EVENT
5. NEW CARS LAUNCHINGS
6. PRE-OWNED OFFERS
7. INTERNET SALES
8. RENT-A-CAR OFFERS
9. PUBLICITY AND ADVERTISING FOR MAKING A
BRAND
10. WHAT ARE THE INVESTORS DOING?
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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4. 1. 2005 CAR SALES IN USA – A
RECORD
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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•General Motors, Ford and
Chrysler have all launched
“Employees Price” action. It has
worked: with sales increase of
41%, in July 2005.
5. 2. EMPLOYEES PRICE – Questions?
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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• Most of the customers ask themselves, what is the
price difference, and who pays the difference.
Read the article below.
6. 2. EMPLOYEES PRICE - SLOGANS
You pay what we pay. Not a cent more… GM
Employee pricing plus… Chrysler, Dodge, Jeep
Employee pricing on brand new…. Ford
Our invitation to pay same low prices our employees
and their families pay has been extended … Lincoln-
Mercury
Employee discount. You pay what our employees pay!
… Toyota
Employee Discount Pricing. Now for everyone! …
Volvo
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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7. 2. EMPLOYEES PRICE - GM
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8. 2. EMPLOYEES PRICE - CHRYSLER
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9. 2. EMPLOYEES PRICE - FORD
LINCOLN MERCURY
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10. 2. EMPLOYEES PRICE - TOYOTA
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11. 2. EMPLOYEES PRICE - VOLVO
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12. 3. STOCK CLEARANCE - SLOGANS
You can save money on a Honda. What more do you want?
More savings like a win-win to me … Honda
Hyundai summer clearance … Hyundai
Nationwide clearance event. Toyota Time ….Toyota
Fully loaded and ready to go… Audi
Grand Touring. Bentley Style.
The Z4 “endless summer”lease ….. BMW
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13. 3. STOCK CLEARANCE - HONDA
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14. 3. STOCK CLEARANCE - HYUNDAI
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15. 3. STOCK CLEARANCE - TOYOTA
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16. 3. STOCK CLEARANCE - AUDI
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17. 3. STOCK CLEARANCE - BENTLEY
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18. 3. STOCK CLEARANCE - BMW
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19. 3. STOCK CLEARANCE – BMW X3
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20. 4. SUMMER EVENTS - SLOGANS
Infiniti’s Limited Engagement. Summer
Event.
The Lexus Golden Opportunity Sales Event.
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21. 4. SUMMER EVENTS - INFINITY
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22. 4. SUMMER EVENTS – LEXUS
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23. 5. NEW CARS LAUNCHING -
SLOGANS
Can you resist? The power to turn a quick glance into a lasting stare…. Jaguar
All new Jeep Grand Cherokee. The off-road legend continues … on-road.
The New in New York... Mercedes
Insight: we dreamed of making technologically superior SUV. Others dreamed of charging
more. The New LR·….. Land Rover.
The gransport’s handling limits are higher than one dares probe on public roads… Maserati
Spicy. Extra spicy. Holy moley…. Porsche
Exudes luxury. Absorbs impact. The New Audi A6
Pose. Performance. Passion. … Bentley
Introducing the new BMW 3 Series
It is not what you expect from Honda …..
Even when we go small …. Hummer
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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24. 5. NEW CARS LAUNCHING - JAGUAR
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25. 5. NEW CARS LAUNCHING - JEEP
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26. 5. NEW CARS LAUNCHING -
MERCEDES
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27. 5. NEW CARS LAUNCHING – LAND
ROVER
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28. 5. NEW CARS LAUNCHING –
MASERATI
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29. 5. NEW CARS LAUNCHING –
PORSCHE
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30. 5. NEW CARS LAUNCHING – VW
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31. 5. NEW CARS LAUNCHING – AUDI
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32. 5. NEW CARS LAUNCHING – BENTLEY
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33. 5. NEW CARS LAUNCHING – BMW
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34. 5. NEW CARS LAUNCHING - HONDA
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35. 5. NEW CARS LAUNCHING - HUMMER
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36. 6. PRE-OWNED OFFERS – SLOGANS
So many used cars in stock, due to great New Car Sales. But
Used Car sales too. “…We don´t have anything else to sell”.
Another kind of used car is the pre-owned car, which is “Km 0”
in Europe. It seems there are some of them to be sold.
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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37. 6. PRE-OWNED OFFERS – SLOGANS
Sure, the previous owner stands behind their car. After all, they
built it…. Lexus
From your desktop to your driveway. Find over 6,000 Certified
Pre-Owned Mercedes-Benz vehicles at searchmercedes.com
As close to new as it can possible get. Certified pre-owned
from Volkswagen.
Certified Pre-owned by BMW
Certified Pre-owned Program Benefits…..Cadillac
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38. 6. PRE-OWNED OFFERS – LEXUS
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39. 6. PRE-OWNED OFFERS – MERCEDES
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40. 6. PRE-OWNED OFFERS – VW
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41. 6. PRE-OWNED OFFERS – BMW
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42. 6. PRE-OWNED OFFERS – CADILLAC
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43. 6. PRE-OWNED OFFERS – CADILLAC
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44. 7. INTERNET SALES– SLOGANS
2 out of 3 Online car shoppers use us ……
cars.com
Test Drive any Maroone Vehicle ….
maroone.com
Click, Buy, Save ……. Paragoncars.com
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45. 7. INTERNET SALES – cars.com
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46. 7. INTERNET SALES – maroone.com
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47. 7. INTERNET SALES –
Paragoncars.com
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48. 8. RENT-A-CAR OFFERS - AVIS
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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49. 8. RENT-A-CAR OFFERS -
dollar.com
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50. 9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
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51. 9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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52. 9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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53. 9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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54. 10. WHAT ARE THE INVESTORS
DOING?
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
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55. David Castro
David is an experienced automotive consultancy professional with an
international background in marketing, retail distribution, and
excellence on sales and service.
He has held various senior positions within the automotive retail,
manufacturing and consultancy sectors since 1989. His 17 years at
VW-Group provided a wealth of experience of the operational running
of a dealership through working as a Global Dealer Manager, Global
Business Manager, Own European Franchise Manager and Sales
Manager for UK.
In his 20 years in the automotive sector, David has gained experience
within the Sales Development Program, franchise network and B2B ,
B2C Sales.
His experience and knowledge of the automotive sector, particularly
in Sales and Team Motivation, is unique in the motor industry.
Address: Taquígrafo Martí, 18,1-1
080208
Barcelona-Spain
Tel: +34 93 490 90 52
Mobil: +34 652 89 05 25
Skype: davidcastromiranda
email: davidcastromiranda@hotmail.com
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