Destination Management Organization Overview and Toolkit Presentation to USAID
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A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
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Destination Management Organization Overview and Toolkit Presentation to USAID
- 1. Destination Management Organizations USAID Brown Bag Lunch May 18, 2011
- 3. Components of Bringing Stakeholders Together Program Advisory Group Donor Coordination Regional Workshops International Linkages Whole Systems in the Room 1 2 3 4 5
- 4. Community Development NGOs Media Representatives Cultural Stewards Ministry of Tourism Ministry of Environment Ministry of Tourism Ministry of Planning Tourism Leaders CSR Business Leaders Financing Institutions Environmental NGOs Universities Social Economic Governance Environment High Level Group of Representatives from each Sector 1 – Program Advisory Group
- 16. Bocas del Toro Using the Geotourism approach developed by: Case Study
- 20. Mission To support sustainable tourism development, promote responsible travel & give incentives for travelers to understand & protect the local culture & environment they are visiting
- 23. Toolkit Series: Destination Management Organizations (DMOs)
- 24. TOOLKIT SERIES
- 25. Unit 1: Ensuring a Sustainable Form of Development Unit 2: Tourism Inventory, Vision and Goal Setting Unit 3: Auditing the Visitor and Resident Experience Unit 4: Utilize Clusters to Gain a Competitive Edge Unit 5: Establishing a Destination Management Organization (DMO) Using a Partnership Approach Unit 6: Developing Destination Marketing & Positioning Strategies Unit 7: Building the Destination’s Online Presence Unit 8: Developing a Visitor Information Program Destination Management Organizations Toolkit
- 29. Establishing a Destination Management System (DMS)
- 30. Unit 4: Utilize Clusters to Gain a Competitive Edge
- 32. Unit 5: Establishing a Destination Management Organization (DMO) Using a Partnership Approach
- 33. Unit 6: Developing Destination Marketing & Positioning Strategies SWOT Analysis Branding Worksheet Marketing Effectiveness Worksheet Marketing Objectives Worksheet
- 34. Unit 7: Building the Destination’s Online Presence Website Design Elements Search Engine Optimization Social Media Landscape
- 35. Unit 8: Developing a Visitor Information Program Belize Visitor Information Checklist Rwanda VC Information Kiosks
- 37. Solimar International www.solimarinternational.com 202-518-6192 Questions? ? ? ?
Notas del editor
- The UN World Tourism Organization (UNWTO) has defined sustainable tourism as an enterprise that achieves a balance between the environmental, economic, and socio-cultural aspects of tourism development so as to guarantee long-term benefits to recipient communities. According to UNWTO, it should: Make optimal use of environmental resources, maintaining essential ecosystems and helping conserve biodiversity. Respect socio-cultural authenticity, conserve built and living cultural heritage, and contribute to cross-cultural understanding and tolerance. Ensure long-term socio-economic benefits, fairly distributed to all community stakeholders, including stable employment and income-earning opportunities, social services, and poverty alleviation.
- Create a tourism supply inventory checklist Create a vision for the destination to shape the purpose of development , how the destination wants to be perceived and what its intentions are for the future Steps to outline Goals to provide a defined objective for destinations to aim for and give focus on how to build the strategy in order to achieve the end result
- DMOs can also provide other strategic services that raise the profile and competitiveness of the destination, such as: Tourism Master Planning Tourism Statistics and Monitoring Asset Advocacy Industry Support, Growth, and Training Resident Engagement
- SWOT Analysis is a tactical tool for destination to think strategically about the realities and positioning of the destination as it relates to the tourism marketplace A Branding Worksheet is provided to help brainstorm unique aspects of the destination and begin formulating a brand identity A Marketing Objectives Worksheet is provided as a template for tracking the real cost of marketing activities and setting goals and objectives for each A Marketing Effectiveness Worksheet is provided to determine return on investment for each marketing initiative by linking costs to desired outcome
- A Visitor Information Checklist is provides a series of questions to determine the feasibility of a Visitor Information Center (VIC) in a potential location Information Kiosks are a simple and effective way of giving visitors detailed information
- Section I: the background information and the description of the role of a Destination Management Organization. Section II: analyzes the local tourism industry and its environment. Section III: details the Destination Management Organization overview, management structure, and legal issues for establishing the entity. Section IV: details the business strategy and model for the Destination Management Organization, including the products and services offered as well as how the entity will generate revenue. Section V: reveals a marketing strategy for the organization. Section VI: provides more details on the organization’s operations while Section VII: provides detailed financial projections. Section VIII: provides a long-term action plan (five years) and general recommendations to guide the formation and daily operations of the organization.