Unleashing The Power Of The User

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The presentation I was due to give at informa's Mobile Advertising in Brussells on June 23. How it may be too early to target too closely within mobile social networks

Empresariales Tecnología

Unleashing the power of the user Exploiting mobile social networking and user-generated content to deliver highly-targeted mobile advertising

350,000 users 28,000,000 page impressions Eyevibe alone

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JEGI is pleased to share with you the recently released Social Media Ecosystem Report, developed by Amir Akhavan, who covers Technology, Marketing Services, and Interactive at the firm, and supported by the Interactive Advertising Bureau (IAB). In the evolving world of technology, change is a constant state, wherein today’s news often becomes instant history. As such, this report is intended to do two things: first, to capture a moment in time, to bring its readers up to date on some of the latest developments, as brands become publishers, as advertisers seek ever more finite detail about their targets, and as users reinforce their role as kings of the hill; and second, to provide some observations about where the social ecosystem is likely to go. For more information, contact Amir Akhavan at amira@jegi.com or 212-754-0710.

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