Apple Hates Boobs
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How to build a business off iPhone applications.
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Apple Hates Boobs
- 1. APPLE HATES BOOBS Making a Business Off iPhone Applications presented by Davide Di Cillo (@DavideDiCillo) Sunday, April 5, 2009
- 2. WHO ARE YOU? Sunday, April 5, 2009
- 3. WHO ARE YOU? Davide Di Cillo Sunday, April 5, 2009
- 4. WHO ARE YOU? Davide Di Cillo • A creative and an entrepreneur Sunday, April 5, 2009
- 5. WHO ARE YOU? Davide Di Cillo • A creative and an entrepreneur • I create iPhone applications Sunday, April 5, 2009
- 6. LET’S START WITH NUMBERS Sunday, April 5, 2009
- 7. LET’S START WITH NUMBERS 25,000,000 Number of iPhones / iPod Touch users Sunday, April 5, 2009
- 8. LET’S START WITH NUMBERS 25,000,000 Number of iPhones / iPod Touch users 30,000 Number of Applications Sunday, April 5, 2009
- 9. LET’S START WITH NUMBERS 25,000,000 Number of iPhones / iPod Touch users 30,000 Number of Applications 500,000,000 Number of Downloads Sunday, April 5, 2009
- 10. IS THIS A GOOD MARKET? Sunday, April 5, 2009
- 11. IS THIS A GOOD MARKET? of course! Sunday, April 5, 2009
- 12. IS THIS A GOOD MARKET? of course! 17,000 average downloads Sunday, April 5, 2009
- 13. IS IT THAT EASY? Sunday, April 5, 2009
- 14. IS IT THAT EASY? not at all Sunday, April 5, 2009
- 15. IS IT THAT EASY? not at all Sunday, April 5, 2009
- 16. IS IT THAT EASY? not at all Sunday, April 5, 2009
- 17. IS IT THAT EASY? not at all your mother Sunday, April 5, 2009
- 18. IS IT THAT EASY? not at all your mother your best friend Sunday, April 5, 2009
- 19. IS IT THAT EASY? not at all your mother the apps addict your best friend Sunday, April 5, 2009
- 20. WHERE TO START? Sunday, April 5, 2009
- 21. WHERE TO START? Find a need Sunday, April 5, 2009
- 22. WHERE TO START? Find a need • A tool you wish existed Sunday, April 5, 2009
- 23. WHERE TO START? Find a need • A tool you wish existed • Improved version of something already existing Sunday, April 5, 2009
- 24. WHERE TO START? Find a need • A tool you wish existed • Improved version of something already existing • Entertainment is a need as well (just harder to sell) Sunday, April 5, 2009
- 25. WHERE TO START? Sunday, April 5, 2009
- 26. WHERE TO START? Research the competition Sunday, April 5, 2009
- 27. WHERE TO START? Research the competition • Is there anything similar already? Sunday, April 5, 2009
- 28. WHERE TO START? Research the competition • Is there anything similar already? • How do other applications compare to yours? What sets yours apart? Sunday, April 5, 2009
- 29. WHERE TO START? Research the competition • Is there anything similar already? • How do other applications compare to yours? What sets yours apart? • Do you have enough muscle to keep up with the competition? Sunday, April 5, 2009
- 30. WHERE TO START? Sunday, April 5, 2009
- 31. WHERE TO START? Budget concerns Sunday, April 5, 2009
- 32. WHERE TO START? Budget concerns • Simple apps could be really cheap Sunday, April 5, 2009
- 33. WHERE TO START? Budget concerns • Simple apps could be really cheap • Simple modification to those simple apps can make them really expensive (kinda) Sunday, April 5, 2009
- 34. WHERE TO START? Budget concerns • Simple apps could be really cheap • Simple modification to those simple apps can make them really expensive (kinda) • What would you need to become profitable? Sunday, April 5, 2009
- 35. WHAT BUSINESS MODEL? Sunday, April 5, 2009
- 36. WHAT BUSINESS MODEL? Just sell it Sunday, April 5, 2009
- 37. WHAT BUSINESS MODEL? Just sell it • It’s the most immediate solution Sunday, April 5, 2009
- 38. WHAT BUSINESS MODEL? Just sell it • It’s the most immediate solution • Once the app is sold, you don’t have anything else to worry about Sunday, April 5, 2009
- 39. WHAT BUSINESS MODEL? Just sell it • It’s the most immediate solution • Once the app is sold, you don’t have anything else to worry about • Once the app is sold, you can’t make anymore money from it Sunday, April 5, 2009
- 40. WHAT BUSINESS MODEL? Sunday, April 5, 2009
- 41. WHAT BUSINESS MODEL? Advertising Sunday, April 5, 2009
- 42. WHAT BUSINESS MODEL? Advertising • People love free apps Sunday, April 5, 2009
- 43. WHAT BUSINESS MODEL? Advertising • People love free apps • If your app is “sticky”, you can keep making money Sunday, April 5, 2009
- 44. WHAT BUSINESS MODEL? Advertising • People love free apps • If your app is “sticky”, you can keep making money • It could work as a “trial” version for a paid application Sunday, April 5, 2009
- 45. WHAT BUSINESS MODEL? Sunday, April 5, 2009
- 46. WHAT BUSINESS MODEL? Indirect Sunday, April 5, 2009
- 47. WHAT BUSINESS MODEL? Indirect • Cool “accessories” to apps on other platforms Sunday, April 5, 2009
- 48. WHAT BUSINESS MODEL? Indirect • Cool “accessories” to apps on other platforms • Brand building Sunday, April 5, 2009
- 49. WHAT BUSINESS MODEL? Indirect • Cool “accessories” to apps on other platforms • Brand building • Subscriptions off-application Sunday, April 5, 2009
- 50. TIME TO MARKET YOUR APP Sunday, April 5, 2009
- 51. TIME TO MARKET YOUR APP No downloads, no money Sunday, April 5, 2009
- 52. TIME TO MARKET YOUR APP No downloads, no money • The iTunes App Store is not a marketing tool but a distribution tool Sunday, April 5, 2009
- 53. TIME TO MARKET YOUR APP No downloads, no money • The iTunes App Store is not a marketing tool but a distribution tool • Press releases Sunday, April 5, 2009
- 54. TIME TO MARKET YOUR APP No downloads, no money • The iTunes App Store is not a marketing tool but a distribution tool • Press releases • Make it social Sunday, April 5, 2009
- 55. WRAP UP Sunday, April 5, 2009
- 56. WRAP UP Dirty tricks Sunday, April 5, 2009
- 57. WRAP UP Dirty tricks • Use smaller and cheaper apps to fund bigger and more complex ones Sunday, April 5, 2009
- 58. WRAP UP Dirty tricks • Use smaller and cheaper apps to fund bigger and more complex ones • Cloning is illegal for humans, not for applications Sunday, April 5, 2009
- 59. WRAP UP Dirty tricks • Use smaller and cheaper apps to fund bigger and more complex ones • Cloning is illegal for humans, not for applications • If you fail, call it 1.0 Sunday, April 5, 2009
- 60. ONE MORE THING Sunday, April 5, 2009
- 61. ONE MORE THING Dude where are the boobs? Sunday, April 5, 2009
- 62. ONE MORE THING Dude where are the boobs? Sunday, April 5, 2009
- 63. Sunday, April 5, 2009
- 64. Thank you! Sunday, April 5, 2009
- 65. Thank you! www.DavideDiCillo.com @DavideDicillo Sunday, April 5, 2009