1. RTÉ Digital
Innovation & Rich Media

2. What is Rich Media?
Rich Media allows you to directly engage with your audience, through
innovative, creative & interactive digital advertising.
Rich media has elevated web display advertising to new realms of possibility –
video, audio, animation, interactive features, games and more.
Rich media offers unprecedented capabilities for measuring consumer interactions
with the ad. The advanced levels of brand interactions that rich media offers to
advertisers deliver results in terms of brand impact.
When interactivity and especially video are added to the mix, the impact on brand
metrics can be tremendous.
engagement
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3. High Impact - Performance
Billboard, Cascade,
Example Overlay
engagement
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4. High Impact – Direct Response
Sidekick, Takeovers, Pushdo
ns
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5. High Impact – Branding & Reach
Video Skin, Arch Skin
Example
best-in-class
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6. Ad Formats
Currently offered:
Video Skin – 1366x800
Billboard – 970x250
Cascade – 970x250 to 970x750
Super Leaderboard – 970x250
Expendables – Mixed
Sidekick – Mixed
Pushdown – 970x90 to 970x418
Custom Pushdown – 970x60 to 970x274
Overlay (Float) – Mixed
.... Mood Skin, Cinema Ad (http://motifcdn2.doubleclick.net/EMEA/FutureFormats/)
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7. ‘RTÉ Digital Sales’ Gallery
youtube.com/rtedigitalsales
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8. Useful resources
•http://www.richmediagallery.com
•http://creativezone.mediamind.com/
•https://twitter.com/rmgallery
•http://www.innovid.com/gallery/
best-in-class
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9. RTÉ confidential

10. High Impact – Branding
Takeovers, Pushdowns,
Half Pages
future formats
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11. High Impact – Reach
Carousel 852x400 (High Def Image, Flash, Video)
....with Video?
innovative
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12. High Impact – Performance
Full Screen Overlay (with Transparent Background)
and many more to come....
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13. What is VPAID?
VPAID stands for Video Player-Ad Interface Definition
VPAID is necessary for
- Ads that are display concurrently with he video content, such as overlays ads
- Or for ads that must interrupt the playback of the video content as a result of user
interactions with the ad, such as an Interactive Pre-roll
future formats
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14. Thank you!
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