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Integrating Social Media Into Your Hotel Marketing Program,[object Object],@DavidGerzof,[object Object]
Nonja, the Only True Social Media Guru,[object Object]
Marketing a Hotel,[object Object],@DavidGerzof,[object Object],Typical Marketing Questions:,[object Object],Who are we marketing to?,[object Object],Who are our decision makers?,[object Object],What Influences their decisions?,[object Object],Where are they?,[object Object]
One Place You Can Find Them: ,[object Object],@DavidGerzof,[object Object],650,000,000people are on Facebook,[object Object],In the U.S.,[object Object],In the U.S.,[object Object],Source: Inside Facebook.com,[object Object]
A quick video on why social media,[object Object]
@DavidGerzof,[object Object],More than 250 million people use Facebook Connect every month. -Facebook 153million monthly visitors –Comscore,[object Object],College-aged adults (18-24) made up the fastest growing segment of users on Facebook in 2010. - AllFacebook.com ,[object Object],http://www.nytimes.com/2011/03/12/technology/internet/12underage.html,[object Object]
So we get that our customers use social media, now what?,[object Object],@DavidGerzof,[object Object],First – Understand the two core ingredients of all social media platforms: ,[object Object],Connecting   &   Sharing,[object Object]
@DavidGerzof,[object Object],So we get that our customers use social media, now what?,[object Object],Second – Understand what you offer: ,[object Object],Connecting Place,[object Object],Lifestyle Experience,[object Object],An Open Transient& Temporary Space,[object Object]
5 Core Platforms that should be used and integrated into hotel marketing,[object Object],@DavidGerzof,[object Object],Facebook – Connection to friends, sharing of life through updates,[object Object],Blog – Wordpress, Blogger etc. used on hotel’s domain,[object Object],Flickr – Popular photo sharing site,[object Object],YouTube – Popular video sharing platform, 2nd largest search engine after Google,[object Object],Twitter – Fastest Growing Micro-blog – quick updates,[object Object]
Listen first…..,[object Object],@DavidGerzof,[object Object],Set up a listening post,[object Object],www.search.twitter.com, http://www.google.com/realtime,[object Object],Find where people are talking about your hotel in your region,[object Object],Listen to you customers & potential customers,[object Object]
…then act,[object Object],[object Object]
Engage
Entertain
Experiment,[object Object]
Tap into your Customers,[object Object],Your best content will come from your customers:,[object Object],Current Room Guests,[object Object],Current Space Guests,[object Object],Alumni Guests,[object Object],@DavidGerzof,[object Object]
What Do I Need?,[object Object],@DavidGerzof,[object Object],And/Or,[object Object],And,[object Object]
Who Will Tell Your Story?,[object Object],Guests,[object Object],Administration Staff,[object Object],Visitors,[object Object],The question is who? NOT “when?” or “if?”,[object Object],How you prepare and engage                       will make all the difference,[object Object],Define your voice - meme,[object Object],@DavidGerzof,[object Object]
Can you control where content goes?,[object Object],@DavidGerzof,[object Object],NO!,[object Object],Instead of seeking out content all over the Web, provide select places for content to live.,[object Object],A blog (micro-blog like Twitter or Facebook),[object Object],Educate Guests and Employees where and how to use social media,[object Object]
@DavidGerzof,[object Object],Benefits,[object Object],Fresh, original content most important element of on site SEO,[object Object],Social media allows you to create relevant content on a daily basis,[object Object],Having a blog, Facebook page, and Twitter allows to placing relevant keywords on your site, adding more searchable pages,[object Object]
Manage Your Social Media,[object Object],If properly managed, social media could be one of your hotel’s top marketing and crisis communication tools,[object Object],Own your accounts,[object Object],Monitor what’s being said – set up listening posts,[object Object],Engage individuals online and offline,[object Object],Enforce your social media policies,[object Object],The Sentinel Effect,[object Object],@DavidGerzof,[object Object]
Measurement,[object Object],Friends & Followers,[object Object],Link clicks –bit.ly,[object Object],Page views,[object Object],Referral traffic,[object Object],Mentions,[object Object],@DavidGerzof,[object Object]

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Hotel social media and marketing presentation

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