ABOUT LOVE CURES CANCER: Childrens Hospital Los Angeles provides FREE HEALTHCARE to ANY and ALL KIDS THAT ARE 18 YEARS OLD OR YOUNGER. In short, they ROCK... and so should you. Please join LoveCuresCancer in having a good time, while doing some good... OVE CURES CANCER'S mission is to leave the world better than we found it, "No Overhead. No Salaries. Just LOVE..." TO DONATE, PLEASE VISIT CHILDRENS HOSPITAL LOS ANGELES ONLINE AT: http://www.chla.org/ www.mojoflo.com

4. Emmanuelle Chriqui, Entourage

15. A sneak peek at just a few of the participants include:
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27. Fashion Files
By DIANA CAVAGNARO
Project ETHOS
Project ETHOS returned to San Diego On Aug. 26 for a knockout fashion show at FLUXX, the latest
multi-million dollar nightclub in the Gaslamp Quarter. This was their second red carpet event held in
San Diego featuring emerging talent in fashion, music, and art.
Guests were able to purchase visual art and accessories at the show.
The evening began with a performance by Sophia Fresh’s “This Instant” from the Step Up 3D
Soundtrack. DJ Robb Rockwell and Ayeena provided the tunes for the evening. The fashion show
previewed the Spring 2011 Collections of seven designers: Molly B Bikinis, Michael Mangiuno
Design, Creative Fashionista, Cardi-Wrap by Kymaro, Blonde Peacock, and the show culminated with
Project Runway Alums Jesus Estrada (Haus of Estrada) and Gordana Gehlhausen (GOGA by
Gordana).
Project ETHOS began 5 years ago in Los Angeles and is the brainchild of Jason Peskin who is
Founder and CEO. This event closes the gap between Indie and Mainstream linking these talented
artists with the community. Love Cures Cancer partnered with Project ETHOS for the evening. Love
Cures cancer is an organization dedicated to benefiting children with cancer by raising awareness
while working to find a cure. Project ETHOS has venues in Los Angeles, San Diego, San Francisco,
Portland, and Scottsdale. For information on the next project visit: www.projectethos.com.

28. Models show off fashions from GOGA Gordana Gelhausen from Project Runway 6 at the Fluxx Fashion Show
Diana Cavagnaro- Downtown News
‘Art of Fashion’
The 3rd Annual “The Art of Fashion” was presented by the Timken Museum of Art on August 28 in
Balboa Park. The Timken partnered with Fashion Careers College (FCC) and showcased 16
students and graduates of FCC. They interpreted fashion designs inspired by masterpieces from the
Timken’s permanent collection.
Anita Crider was this year’s 2010 event chair. Fashion Chair was Patricia O’Connor who is the
founder of FCC. Honorary Chair was the International fashion designer, Zandra Rhodes who was on
hand to meet the guests. Attendees were able to enjoy cocktails and delicious hors d’oeuvres while
viewing the models who were standing on cubes. (‘en tableaux’) in front of their artwork. As the
evening progressed the models strolled through the museum showing off the fashions inspired by the
world-class art. This gave the guests a chance to meet and mingle with the models and designers.
Proceed from this event support educational programs at the Timken Museum of Art. This
marvelous museum focuses on European old master’s paintings, Russian icons and American art.
Admissions are always free. For more information visit: www.timkenmuseum.org
Models are wearing FCC creations inspired by masterpieces in the Timken.

30. About Us Community Links Sections Biz Directory Real Estate Deals Advertise Classifieds 4-Fun My Account
SDNEWS.COM | La Jolla Village News | Beach & Bay Press | Peninsula Beacon | Visitors' Guides / Digital Archives
articles search sign in
Updates (More Updates)
Emerging talent, art-inspired creations, Second Hand Rose
by Diana Cavagnaro Scam targeting elderly sees robbers posing as
20 months ago | 614 views | 0 |4 | | utility workers
San Diego police are putting out the call to
Project ETHOS
residents to question who they let into their home.
In the wake of several incidents wherein suspects
Project ETHOS returned to San Diego on Aug. 26
posed as utility workers to gain entrance to a v...
for a knockout fashion show at FLUXX, the latest
multi-million dollar nightclub in the Gaslamp 1 day 7 hrs ago | 0 |2 |
Quarter. This was its second red carpet event full story
held in San Diego featuring emerging talent in
fashion, music and art. Most Popular
Guests were able to purchase visual art and Elections 2012
accessories at the show. Purina to pit canines in surf competition in OB
Border Patrol calls on Bird Rock to help control
The evening began with a performance by Sophia maritime smuggling
Fresh’s “This Instant” from the “Step Up 3D” Scam targeting elderly sees robbers posing as
soundtrack. DJ Robb Rockwell and Ayeena utility workers
provided the tunes for the evening. The fashion Elite PLHS sailing team claims another national
show previewed the spring 2011 collections of championship
seven designers: Molly B Bikinis, Michael
Mangiuno Design, Creative Fashionista,
Cardi-Wrap by Kymaro, Blonde Peacock, and the
show culminated with “Project Runway” alums
Jesus Estrada (Haus of Estrada) and Gordana
Gehlhausen (GOGA by Gordana).
Model shows off fashions from GOGA Gordana
Gelhausen of “Project Runway 6” at the Fluxx Project ETHOS began five years ago in Los
Fashion Show. Photo by Diana Cavagnaro
Angeles and is the brainchild of Jason Peskin,
who is founder and CEO of the project. This
event closes the gap between indie and
mainstream, linking these talented artists with the
community. Love Cures Cancer partnered with
Project ETHOS for the evening. Love Cures
Cancer is an organization dedicated to benefiting
children with cancer by raising awareness while
working to find a cure. Project ETHOS has
venues in Los Angeles, San Diego, San
Francisco, Portland and Scottsdale. For
information on the next project visit
www.projectethos.com.
‘Art of Fashion’
The third annual “The Art of Fashion” was
presented by the Timken Museum of Art on Aug.
28 in Balboa Park. The Timken partnered with
Fashion Careers College (FCC) and showcased
Model shows off fashions from GOGA Gordana
Gelhausen of “Project Runway 6” at the Fluxx
16 students and graduates of FCC. They
Fashion Show. Photo by Diana Cavagnaro interpreted fashion designs inspired by
masterpieces from the Timken’s permanent
collection.
Anita Crider was this year’s 2010 event chair. Fashion chair was Patricia O’Connor, who is
the founder of FCC. Honorary chair was the international fashion designer Zandra Rhodes,
who was on hand to meet the guests. Attendees were able to enjoy cocktails and hors
d’oeuvres while viewing the models who were standing on cubes (‘en tableaux’) in front of the

31. museum’s artwork. As the evening progressed, the models strolled through the museum
showing off the fashions inspired by the world-class art. This gave the guests a chance to
meet and mingle with the models and designers.
Proceeds from this event support educational programs at the Timken Museum of Art. This
marvelous museum focuses on European old masters’ paintings, Russian icons and
American art. Admission is always free. For more information, visit www.timkenmuseum.org
‘Second Hand Rose’
The Angels of Aseltine presented “Second Hand Rose … Memories are Made of This” on
Sept. 15 at the Town & County Resort and Convention Center. During the social hour, a
boutique was set up with more than 1,000 resale fashion items. These name-brand designer
clothes included handbags, shoes and jewelry. Buying gently-worn clothes is a way to be
ecofriendly and help the earth’s carbon footprint. The shoppers all loved the great prices as
well as the fabulous fashions.
Featured Business
Yvonne Lindroth Silva chaired this fun event. The luncheon and fashion show began with a
fabulous rendition of “Second Hand Rose” performed by Bonnie Wainwright.
Dirty Birds
Carol Le Beau was mistress of ceremonies, narrating the fashion show and adding her witty 4656 Mission Blvd, San Diego, CA 92109
dialogue. The models for the runway were local celebrities wearing designer clothing such as phone: 858-264-2473
Chanel, St. John Knits and Naeem Khan. Immediately following this delightful fashion show, The space at 4656 Mission Boulevard in Pacific Beach
all the lightly-worn clothes were for sale in the boutique. has been completely transformed into Dirty Birds. After
remodeling the restaurant and perfecting the menu with
The event was in memory of Betty Mabee, who passed away earlier this year. Mabee was a painstaking attention to deta...
businesswoman, a leader in the community, a world-renowned horse breeder and founding
more info | e-mail this directory listing | contact this business
member of The Angels of Aseltine Auxiliary. The Aseltine School has been in San Diego
since 1968, and serves the needs of emotionally-disturbed and learning-disabled students, Newport Avenue Optometry
making it possible for them to lead independent and fulfilling lives. For more information, visit 4822 Newport Ave, San Diego, Ca 92107
www.aseltine.org. phone: 619-222-0559
Welcome to Newport Ave. Optometry For 50 years,
Upcoming events Newport Ave. Optometry has served Ocean Beach and
surrounding communities at 4822 Newport Ave (click
Oct. 15, 2010-April 15, 2011: “Dressing the Part: Costume Design at the Old Globe” — San
for map). Our office lives up to our motto of "...
Diego History Center collaborates with the Old Globe for an Interactive Exhibit. For
more info | e-mail this directory listing | contact this business
information, call Christianne Penunuri at (619) 820-0960.
Pacific Beach Property &
Oct. 21: Zandra Rhodes presents Stardust Glamour Collection at the Westgate Hotel at 11:30 Mission Beach Real Estate
a.m. For reservations call (619) 557-3655.
Chris Love Coastal Properties
3865 Mission Blvd, San Diego, CA 92109
Nov. 6: Leonard Simpson’s 10 Best Dressed List & Fashion Show at the Ronald McDonald
phone: 858-581-5683
House to benefit The Ronald McDonald House. Call Fashion Forward at (619) 508-0216.
San Diego Coastal Property Specialists.
Nov. 13: Annual Golden Hanger Fashion Awards Gala at the Town & Country Resort & Chris Love Coastal Properties. Representing
Convention Center. For more information call (619) 275-4700. buyers/sellers in the niche markets of Mission Beach,
Pacific Beach, La Jolla. We would love to help you out
— Diana Cavagnaro is a nationally-recognized hat designer and milliner. She has operated a w...
fashion business for 28 years, the last 18 years in the Gaslamp Quarter. She has been more info | e-mail this directory listing | contact this business
teaching in the fashion department at San Diego Mesa College for 18 years. Diana is a
member of the Gaslamp Quarter Association, The American Sewing Guild, the San Diego
Costume Council and the Fashion Group International. www.aheadproductions.com
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32. HOME > THE SCENE > EVENTS
TOP STORIES
Project Ethos: Where Art and Fashion
TODAY MOST WATCHED MOST EMAILED
Collide
By Britt Peterson | Monday, Aug 9, 2010 | Updated 7:16 AM PDT
View Comments (0) | Email | Print 0 Tweet 0 Recommend 1 Send
Things to Do This Weekend
Rock and Roll Marathon 2012
Getty Images for IMG
MIAMI BEACH, FL - JULY 19: A model walks the runway at the Lisa Blue 2011 fashion show during Mercedes-Benz Beerfest Comes to Petco Park
Fashion Week Swim at the Raleigh on 19, 2010 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for IMG)
advertisement You’ve heard of Project Runway. Now, on
Thursday, August 26, head to one of San
Diego’s most innovative venues, Fluxx, for
Project Ethos. Project Runway alums and San
Diego fashion staples, Gordana Gehlhausen
and Jesus Estrada will showcase their Spring Cradle-Robbing Celebrities: An Olsen
2011 collections, along with six other emerging Twin's Older Beau
designers. I can see the awe-struck faces
now...
FOLLOW NBCSANDIEGO
What to expect: Live music and DJs spinning
while the worlds of art and fashion collide.
hos: Where Art and Fashion Collide | NBC San Diego Visual arts and fashion accessories’ lines will
http://www.nbcsandiego.com/the-sc
be yours to browse and buy from. Also, a
surprise guest is expected to show up as a headlining act. Hmm, interesting.
What eventcouldbe raising proceeds for Loveevent, aside from a bitorganization dedicated
The more will you want from a Thursday night Cures Cancer, an of good karma? Check! to benefiting
children with cancer and working to find a cure.
It will all take place from 8 p.m. to 2 a.m. Tickets are $20 or $50 for the VIP package.

48. The SPRAYTAN LA LAUNCH EVENT
Benefitting LOVECURESCANCER.com
a JIN&QUINN and PROJECT ETHOS production
JUNE 12TH, 2010 is all about SPRAYTAN LA, as you are invited to
experience the PREMIERE of the most upscale mobile spray tan
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JIN&QUINN and PROJECT ETHOS combine their reach to bring
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Angeles.
The Exclusive, Invitation-only PRIVATE Event includes arrivals by
the most notable Los Angeles socialites, complimentary VODKA bar
and tray passed appetizers. Performances by DJ Legit and 3 bikini
fashion shows produced by Project Ethos.
EXPECTED GUESTS (in alphabetical order)
Andrea Lowell, Apl de Ap from the Black Eyed Peas, Amanda Paige, Avril Lavigne,
Bai Ling, Brandon Molale, Caroline D'Amore, Chudney Ross, Claudia Jordan,
Colbie Caillat, Cuttino Mobley, Izabella St. James, Ja Rule, Jerri Manthey, Jesse
Metcalfe, Jo De La Rosa, Joanna Krupa, Josh Henderson, Judy Reyes, Justin
Berfield, Laura Shields, Macy Gray, Melanie Brown, Melody Thornton, Michelle
Stafford, Mo Collins, Nick Jameson, Nick Warnock, Nicole Eggert, Phoebe Price,
Rex Lee, Robert Kardashian, Ross Matthews, Sabrina Sloan, Shannon Elizabeth,
Shar Jackson, Shwayze, Shauna Sand Lamas, Silvana Arias, Slade Smiley, Taye
Diggs, Vida Guerra, Will.I.Am, Wilmer Valderamma, and many more.
WHEN: 11am Arrivals – SATURDAY JUNE 12TH, 2010
WHERE: PRIVATE BEVERLY HILLS ESTATE
CONTACT: All media/talent submissions: Alex Quinn at alex@jinandquinn.com
SMART, SOPHISTICATED AND CHIC dresscode STRICTLY ENFORCED.
EXPECTED PRESS & NEWS AGENCIES
944 Magazine, E! Entertainment, Getty Images, Life & Style Weekly, Localites LA, STAR magazine, Star Media,
The Photo Bar, TMZ, WENN, Wireimage

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58. About Deanna Dahlsad
About Laura Brown
Write For The Ungulate
Ululating Undulating Ungulate
Advertising
Copyrights, Reprints, & Use Of Content
Privacy Policy
Art Directory
Join The Directory
Doodle Week Create, buy, appreciate, and display art!
Type and hit enter to Search
Written on April 21, 2010 at 12:21 am by Deanna
Stage 4 Cancer TreatmentsLong Time | Ul...
The Most Awesome Thing I’ve Discovered In A http://www
The Most Awesome Thing I’ve Discovered In A
Chat w/a Cancer Info Expert About Stage 4 Cancer Treatment Opt
st Awesome Thing I’ve Discovered In A Long Time | Ul... http://www.ululating-undulating-ungulate.com/2010/04/the-mos...
Long Time www.CancerCenter.com
I’ll admit, I get excited — I’m probably the definition of “easily amused” — but when I was told
about Project Fairs & Shows {no with excitement.
Filed under
ETHOS, I was giddy comments}
Home
Project ETHOS merges fashion, music, and art in one event, at once creating a unique avenue for both 6/1/12 12:51 AM
About
participants (artists) and attendees. It’s not your usual “incubator,” shielding and nursing talent, but
instead it launches and nourishes artisans.
About Deanna Dahlsad
Project ETHOS closes the gap between the Indie and Mainstream worlds with an
About Laura Brown
experienced and focused eye for talent. Creating a link to decision makers is what drives
us to be a niche portal of exposing all emerging artistry to the media, public and industry.
Write For The Ungulate
It’s the combination of concert, fashion show, and art gallery exhibition all at one event! Isn’t
that just beyond mere cool?!
Advertising
Copyrights, Reprints, & Use Of Content
(If you think you’re ready, you can apply to become an Ethos participant.)
Privacy Policy
I was soThing I’ve that even whenLong Time | Ul...their its first-ever red carpet event in San Diego (on
st Awesome excited, Discovered In A I discovered http://www.ululating-undulating-ungulate.com/2010/04/the-mos...
Thursday, April 22, 2010 at the On BroadwayDirectory p.m. to 2 a.m.) isn’t something I
Art Event Center, from 8
can attend, I was still excited.
Join The Directory
You can read the event promo piece for more info, but this first red carpet event will feature local
Doodle Week
bands and Space Cowboy (personal DJ for (Lady Gaga); hot new fashion designers, including former
Project Runway contestants; and eight visual artists: Joshua Krause (abstract), Sam Luna (abstract),
Kelli Murray (Illustration), Sherilyn Tanala Encabo (comic/anime illustration), Meghan Horsburgh
(photography), Christy Pepper Dawson (macabre illustrations and paintings), Matt Haward (mixed
Type and hit enter to Search
media), Jeremy Asher Lynch and Yeara.
Written on April 21, 2010 at 12:21 am by Deanna
The event’s charitable partner is Love Cures Cancer, an organization dedicated to benefiting children
with cancer while raising awareness and working to find a cure.
Tickets are $15 pre-sale, $20 at the door, $40 VIP and can be purchased online. All event attendees
must be 18+.
The Most Awesome Thing I’ve
If you can, you must get thee to this Project Ethos event — and if you do, please tell me all about it!
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Buddy Akai to Headline Project ETHOS Event
04/09/2010
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San Diego-based music act Buddy Akai will be headlining
Related Stories
Project ETHOS, the red-carpet fashion, music, and art
showcase, on April 22 at the On Broadway Events Center in � Buddy Akai to Headline
downtown San Diego. Project ETHOS Event
The electro/indie/rock band, along with DJs Robb Rockwell
and Lady Gaga's very own Space Cowboy, will help highlight More Stories for Buddy
the city's local talent in fashion, music and art on one night, Akai
under one roof.
Buddy Akai Music . News Reports
Here is the official announcement for the event: After the • Day in Rock:
Buddy Akai Tour Dates and Def Leppard To Play
success of its last L.A. Fashion Week showcase featuring
Tickets Free Club Show- The
"Project Runway" contestants, Project ETHOS, is excited to Red Hot Chili Peppers
launch its first-ever red carpet event in San Diego on Releasing 18 New
Thursday, April 22, 2010 at the On Broadway Event Center (615 Broadway, San Diego, CA Songs This Year- Fans
92101) from 8 p.m. to 2 a.m. Lose Patience With
Guns N' Roses- The
"San Diego boasts an incredibly diverse and creative scene, which we are excited to Killers Set New
highlight with Project ETHOS' latest fashion, music, and art showcase," says Jason Peskin, Release- more
Executive Director, Project ETHOS. "In terms of fashion, we've identified amazing talent in • Day in Pop Rihanna
the local community so we're presenting a unique opportunity for local designers to Goes Topless For
showcase their lines alongside 'Project Runway' talent." Magazine- Justin
Bieber Causes State Of
Season six contestant Gordana Gehlhausen (GOGA by Gordana) and season seven Emergency- Robyn
Plans Club Nights
contestant Jesus Estrada (Haus of Estrada) from "Project Runway" are set to headline the
While On Coldplay
show. Other designers and lines include: Stacie Taylor (Stacie May), Eleonore Santos .Tour- Sublime
(Garden Party), Jason Herrick (Fortune 421), Ian West (Eco-Panda), and Tiffany Tassano Frontman Rome Going
(Organic Planet). Additionally, Tassano's pieces will be on display for purchase, along with Solo- more
her jewelry line TJ's Corner and hair accessories line Chastina by Ashley Perks.
• Yesterday's Day in
The art portion of Project ETHOS will feature pieces and installations by Joshua Krause Rock: Boston Singer's
Bedroom Spy Cam
(abstract), Sam Luna (abstract), Kelli Murray (Illustration), Sherilyn Tanala Encabo
Discovered Days
(comic/anime illustration), Meghan Horsburgh (photography), Christy Pepper Dawson Before Suicide-
(macabre illustrations and paintings), Matt Haward (mixed media), Jeremy Asher Lynch Queensryche's Future
and Yeara. Furthermore, local musical act, Buddy Akai, and DJs Robb Rockwell and Space In Doubt- Metallica
Cowboy (Lady Gaga) will keep the crowd going throughout the entire evening. Streaming Concert This
Weekend- Slipknot-
The event's charitable partner is Love Cures Cancer (www.lovecurescancer.com), an more
organization dedicated to benefiting children with cancer while raising awareness and
Subscribe To Day
working to find a cure. Sponsors and partners for the event include Bodyography, EFFEN
in Rock
Vodka, WantTickets.com and ClubPlanet. Tickets are $15 pre-sale, $20 at the door, $40
VIP and can be purchased online at www.ProjectEthos.com. All event attendees must be
18+. .
Reviews
About Project Ethos: Project ETHOS (www.ProjectEthos.com), produces red carpet events
• Bob Burger - The Day After
showcasing all emerging Millennial Generation forms of creativity in one house, on one
night. By merging fashion, music, and art concurrently, we bring into existence a unique • RockPile: Blue Oyster Cult- Primal Rock Rebellion
avenue for artists of all kind. Through our events, masses bind as one to furnish opportunity (Iron Maiden)- Behold the Monolith- Racebannon
for featured artists, as well as arrange a truly invigorating experience for an event goer.
• Linkin Park - Living Things Preview
Project ETHOS closes the gap between the Indie and Mainstream worlds with an .
experienced and focused eye for talent. Creating a link to decision makers is what drives us • The Beach Boys Live at Chicago Theater May 22,
to be a niche portal of exposing all emerging artistry to the media, public and industry. 2012
• George Harrison - Early Takes Volume 1
Share this article on Twitter
• First Look: Dot Dash

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Project Ethos rolls out the red carpet 0 33 0
By Kristin Hirai
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March 24th, 2010
Section: Arts & Entertainment
With the sophisticated appeal
of fashion, music, and art,
Project Ethos presented a
red carpet event featuring a
fashion show for “Project
Runway” collections on the
first night of L.A. Fashion
Week.
Walking up The Music Box @
Fonda Theater last Friday 12 169
night music from DJ Mando
Fresko could be heard Like Tweet
blasting from inside onto the
street, playing Lady Gaga, Recent Activity
the Black Eyed Peas, and A model wearing Marialia (designed by Marialia Pacitto) stops at the
other upbeat, techno end of the runway for photos. Photo credit: Anna Osipova/staff reporter Biology professor dies after
emergency surgery | Daily Sundial
versions of the latest singles
9 people recommend this.
from various popular artists.
Sex workers in higher
Girls in micro dresses and sky-high heels and guys with button up shirts and blazers lined education | Daily Sundial
the streets, awaiting their admittance into the venue. 117 people recommend this.
10,000 students and supporters fill
At the red carpet, a handful of models, designers and actors posed for photographers and Sacramento for higher education
chatted with event coordinators for Project Ethos. rally | Daily Sundial
8 people recommend this.
Project Ethos is “an incubator for emerging artists.” They produce red carpet events
showcasing “all emerging Millennial Generation forms of creativity in one house, on one
night,” according to their Web site.
In addition to the entertainment, the event’s charitable partner was Love Cures Cancer.
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“Love Cures Cancer is an organization dedicated to benefiting children with cancer while
raising awareness and working to find a cure,” Jill Queza, public relations representative for
Project Ethos said.
Their name could be seen flashing on the screen throughout the fashion show, and was the
underlying cause of the entire night.
“The goal is to furnish opportunity for featured artists, as well as arrange a truly invigorating
experience for an event goer,” Queza said
Inside, Bruno Mars, best known for his songs, “Nothing on You” featuring B.O.B. and
Billionaire featuring Travis McCoy, started the evening’s festivities, and got the crowd’s
attention by singing both hit songs along with other original work.
Although missing B.O.B. and Travis McCoy, Bruno Mars and his band brought the audience
to their feet within the first song, and soon the vast majority of the crowd could be seen
dancing to the beat and singing along. The combination of Bruno Mars’ raw talent and high
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energy performance was enough to prep the audience for the upcoming fashion show and
leave many new fans among the audience. Where are We Wednesday! Can you guess
where this photo was taken on campus?
The fashion show featured 10 new designers including Gordana Gehlhausen (GOGA by http://t.co/bdzfA14l 03:00:07 AM May 17,
2012 from Instagram
Gordana), Jesus Estrada (Haus of Estrada), Rochelle Corino (Rumplemunkeh), Maria Peralta
(Devious Damzels), Rachael Feigelson (Love Child), Michelle Liu (EMEL), Shant Der Ashodian Hey Matadors remember to download our
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Posted: March 21, 2010 02:30 PM
LA Fashion Week: Project Runway's Gordana Gehlhausen
Headlines Project Ethos Event
Pictured: Designer Gordana Gehlhausen, in a dress of her own design, outside the historic Music Box Theatre in Hollywood, CA. (Photo by M. Hall)
Project Runway Season 6 contestant Gordana was the headliner at Friday night's Project Ethos LA Fashion Week event at the
beautiful old Music Box theatre on Hollywood and Vine. Her collection was rich in vintage styling, layered looks at even classic
knitwear. In case you don't remember Gordana from last season's show, she worked on the Macy's challenge with Irina as part of
the winning team, and won the challenge to revitalize a old wedding dress. For me, her best moment on Project Runway was
when she showed this absolutely gorgeous evening dress. A dress in this style and design was part of the collection she showed
at the Project Ethos show. It's a show stopper and belongs on the red carpet.
Pictured: Gordana's evening gown from last season's Project Runway was amazing. (Photo courtesy of BravoTV)
I had the pleasure of interviewing Gordana after her LA Fashion Week show, and I learned a little more about her design
perspective. Although she did not win Project Runway, Gordana was definitely the star of the show at the Music Box on Friday
night. Indeed, Project Ethos held her show back until after 11 pm so that everyone could see her work. Even late arrivals were
still in time for Gordana. I asked Gordana how it felt to be the star. She said, "It feels good to have something that people want to
see." And they did really want to see it.
Crowd reaction to Gordana's collection was more befitting of a rock star than a fashion designer. The crowd was on their feet,
rocking to pulse pounding music and screaming as her models walked the runway. It was quite a change from the reserve and
business-like atmosphere of New York Fashion week.
When she did Project Runway, Gordana was living in Charleston, SC and running her boutique GOGA. Now, she has relocated
to San Diego, CA and is a Southern California treasure. She still has her GOGA boutique in South Carolina, but has opened a
second GOGA in San Diego's Gaslamp district. You can see GOGA by Gordana online by visting her online store, ShopGoga. A
native of Yugoslavia, Gordana grew up in Bosnia. Her Eastern European work ethic is visible in every line of her work. She tells
me, "I make everything in the collection. All the samples are personally made by me. All the jewelry is made by me."

65. all: LA Fashion Week:Week: Project Runway's GordanaGehl...
Mary Hall: LA Fashion
Project Runway's Gordana Gehl... http://www.huffingtonpost.com/mary-hall/la-fashion-w
http://www.huffingtonpost.com/mary-hall/la-fashion-week-emp...
Clearly, Gordana puts a lot of herself into each collection. That attention to detail showed in her runway collection at the Project
Ethos show. The collection was inspired by her recent trip to China. She was particularly taken with what she saw in Mongolia,
especially the layered styles. lot of herselfme, "You'll find lots That attention to to detail showed in her runway collection "atOf her new
Clearly, Clearly, Gordanaaputs a She tells into each collection. That attention detail showed in her runway collection at the Project Project
Gordana puts lot of herself into each collection. of layers, textures, and tribal influence in my designs. the
collection, she says, "I collection inspired by her is high to China. She particularly taken You with what
Ethos show. show.collection creating inspired bythat recent tripfashion, elegant,was particularly takenwhat she sawsheMongolia,Mongolia,
Ethos The The like was was clothingher recent trip to China. She was and wearable. with can alwaysinaccessorize with a saw in
especially the layered styles. She tells me, "You'llfind lots of layers, textures, andand tribal influence designs. " Of her "new her new
find lots of layers, textures, tribal influence in my in my designs. Of
beautifulcollection, she says, "I up acreatingtunic "You'll is high fashion, aelegant, and wearable. The can always long black, with adress she
especially the layereddress Shecute me, or dress down with simple knit scarf."
necklace to styles.like tells clothing that You beautiful knit
collection, she says, "I likea creatingexample of a simple style that can be dressed up with earrings or aaccessorize
clothing that is high fashion, elegant, and wearable. You can always accessorize with a
showed (picturednecklace is dress up a cute tunic or dress down with a simple knit scarf." The beautiful long black, knit dress she
below) to perfect cuff bracelet.
beautifulbeautiful(pictured below)up a perfect tunic or of a simple stylewith can be dressed up with earringsbeautifulbracelet.
necklace to dress is a cute example dress down that a simple knit scarf." The or a cuff long black, knit dress she
showed
showed (pictured below) is a perfectdesigner Gordana a simple post Project Runway be dressed upbywith earrings or a cuff bracelet.
Pictured: Some of example of Gehlhausen style that can design work (Photo Maggie Read Photography)
Pictured: Pictured:my favorite Gordana looks, this lovely dress with layered skirt tiers. (Photo courtesy of GOGA by Gordanna).
One of Some of designer Gordana Gehlhausen post Project Runway design work (Photo by Maggie Read Photography)
Pictured: Some of of my favorite Gordana looks, this lovely dress withRunway design (Photo(Photo by Maggieby Gordanna).
Pictured: One designer Gordana Gehlhausen post Project layered skirt tiers. work courtesy of GOGA Read Photography)
Pictured: One of my favorite Gordana looks, this lovely dress with layered skirt tiers. (Photo courtesy of GOGA by Gordanna).
The price range for GOGA by Gordana ranges from $150.00 for her simple dresses to $4,000 for her haute couture couture looks. Her
The price range for GOGA by Gordana ranges from $150.00 for her simple dresses to $4,000 for her haute looks. Her
beautifulbeautiful knits GOGA by Gordanathethe spring/summer issueofher simple dresses magazine. for you're in Southern looks. Her
The priceknits are currently featured in in spring/summer issue ofVOGUE Knitting magazine. If you're in Southern couture California,
range for are currently featured ranges from $150.00 for VOGUE Knitting to $4,000 If her haute California,
check outknitsout her boutique,featured in the spring/summerhistoricGaslamp District on 4thmagazine. Street in San Diego. Yelp!California,
beautifulcheck boutique, GOGA by Gordana, located in the historic of VOGUEDistrict on and Market If you're in Southern
her are currently GOGA by Gordana, located in the issue Gaslamp Knitting 4th and Market Street in San Diego. Yelp!
reviewers have have GOGA high Gordana, located in the historic Gaslamp District on 4thof her collection at in San Diego. Yelp!
check out her boutique, GOGA by marks Sui and Adrienneservice and style. good comparisons.and Market Street LA Week
reviewersgiven given GOGA high marks for customer service and style. Some viewers of her collection at LA Fashion Fashion Week
for customer Some viewers
compared her work to designers Anna Vittadini. Those are
compared her work to designers Anna Sui for customer service and style. Some viewers of her collection at LA Fashion Week
reviewers have given GOGA high marks and Adrienne Vittadini. Those are good comparisons.
compared her work Halldesigners Anna Sui and Adrienne Vittadini. Those are good comparisons.
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66. jeff knight 03.18.10 | 10:49pm
Thank you kindly for accepting my request for PRESS.
most truly,
jeff
The Incubator
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Since 2005, a young team of hardworking marketers, event planners, and go-getters have taken a
small, college-level showcase, and transformed it into one of the most talked about entertainment
events in Los Angeles.
When founder Jason Peskin met a young designer attempting to expose her line, they first
envisioned a simple fashion show to which they would invite buyers. However, after speaking to
many of their friends and colleagues, it was apparent that more innovation would be needed to spark
greater interest in the event. Peskin, with a background in product marketing and concert production,
had the right resources and relationships to bring more elements to the proposed fashion show.
Adding a concert to the show made sense, but then adding multiple installations and fashion lines by
other emerging artists suddenly made things more interesting. With a fashion, music and art theme,
the first event took place at the historic El Rey Theatre in Los Angeles. More than 700 guests
attended and witnessed the birth of a movement - Project Ethos. This show sparked a need and
energy in the Project Ethos team to provide such opportunities to fellow artists of all kinds.
Now five years later, on the eve of LA Fashion Week, Project Ethos is poised to execute its biggest
and most complex event yet at a newly renovated Music Box (formerly the Fonda). The outfit's 12th
major showcase will feature 10 fashion lines, more than 80 models, two live bands, four DJs, and 12
visual artists - all combining their forces of creativity to get the attention of the right people. Buyers,
media, curators, event-goers, and consumers will make up the more than an expected crowd of
1500.
Some of this show’s highlights include Gordana Gehlhausen and Jesus Estrada - two former Project
Runway contestants. They were added as headliners to increase the exposure of younger, newer
designers opening the show and create a richer experience for everyone attending.
Another major highlight is the addition of Bruno Mars to the concert portion. Mars is currently burning
up the music charts and radio waves with the song "Nothing on You" by B.O.B. If the fashion and
music elements weren’t enough to cause excitement, the show is dedicating an entire rooftop patio to
showcase the works of talented visual artists, including live painting from Michael Pukac. Further,
Provecho Restaurant will provide the food, while DJ sets from Frontside will infuse the gallery with
moody vibes.
One of the great things about this Project Ethos event is that when the fashion show is over around
11 p.m., the party is just getting started. The chairs around the runway will be cleared for a 12 a.m.
performance by Love Grenades and DJ sets from Mando Fresko keeping attendees entertained until
2 a.m.
Don't be mistaken, however. Despite all of the fun and excitement it provides with each and every
one of its events, Project Ethos is most proud of the fact that it has been working tirelessly for years
to expose artists to unique opportunities while exciting attendees. Through blood, sweat, and tears,
Project Ethos has arrived to contribute to the fashion week scene (but not take it over). After all, it is
more than just fashion.

67. Subscribe/Manage Account Place An Ad LAT Store Jobs Cars Real Estate Rentals More Classifieds Custom Publishing
LOCAL U.S. WORLD BUSINESS SPORTS ENTERTAINMENT HEALTH LIVING TRAVEL OPINION Search GO
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Los Angeles Fashion Week events
There is no true lead event in L.A., but BOXeight and Los Angeles Fashion Weekend are
planning functions — if you can get in. Also: Gen Art, Project Ethos, Concept events.
March 14, 2010 | By Adam Tschorn, Los Angeles Times
Comments 0 Recommend 0 Tweet 0 Share New 0
Ever since the five-year partnership between events producer IMG and Smashbox Studios ended in
October 2008, Los Angeles Fashion Week has languished without a lead event. Groups of every stripe
have rushed in to fill the void, culminating in last fall's fashion month, which nearly spanned October.
Five months later, the fashion feast has turned to famine, and most of the groups that have staged runway
events in past seasons have dropped off the calendar — including the organizers of Downtown Los
Angeles Fashion Week.
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That leaves just two holdovers from last fall, BOXeight, which plans to reprise last season's hybrid photo
shoot/presentation format for a handful of designers at its downtown studio space, and Los Angeles
FROM THE ARCHIVES Fashion Weekend, which returns to Sunset Gower Studios. Both events are scheduled for Friday through
L.A. Fashion Week spools out over month of October Sunday and are open only to media, buyers and invited guests, with a few exceptions. There are nightly
November 8, 2009 "after parties" at BOXeight, and on Saturday, a Green Initiative Humanitarian Fashion Show is part of
L.A. Fashion Weekend. More information can be found at greenyouthmovement.org.
Rocky Runway Scene Ahead
December 21, 2008 After a single season collaborating with Rock Media, Gen Art, a not-for-profit incubator of up-and-coming
L.a. Fashion Week: The Fantasy Edition talent, returns as a solo act. It plans to host 20 of its L.A.-area designer alumni in a poolside event at the
October 12, 2008
Hollywood Roosevelt Hotel on Tuesday from 7 to 10 p.m. The event is open to the public.
The punk, the bebe and the runner-up Rather than present full collections, each designer is expected to showcase a single fall 2010 look "on a
March 19, 2006 live model or muse." As of press time, the list of designers included the likes of Jared Gold, Jeffrey
Sebelia, Louis Verdad and Rami Kashou. Tickets and information are at genart.org.
MORE STORIES ABOUT
Also open to the public will be Project Ethos, an event that ambitiously promises to deliver "L.A. Fashion
Project Runway Week in one night," with a 10-designer runway show headlined by two "Project Runway" alumni
Smashbox Studios (Gordana Gehlhausen and Jesus Estrada), bookended by musical performances and surrounded by art
Los Angeles Fashion Week installations. It is scheduled for March 19 at the Music Box @ Fonda, 6126 Hollywood Blvd. Additional
information is at projectethos.com.

68. While no doubt of interest to the city's fashion community at large, none of the Los Angeles Fashion Week
events — save for L.A. Fashion Weekend — are organized with an eye toward business and publicity in the
manner of New York and European fashion weeks.
But that could all change at the eleventh hour, thanks to a concept that's still taking shape — dubbed
Concept. As of press time, downtown activist Brady Westwater, designer/photographer Mike Vensel (the
man behind the short-lived Kitten Fashion Week of a few years back) and the management of Spring Arts
Tower (the former Citizen's Bank space), are offering 8,000 square feet of recently renovated space at 453
S. Spring St. to lines left in the lurch when other events fell through.
Many of the details are still in flux, according to Westwater. "Right now we're in the phase of reaching out
to designers to see what their needs are," he said Monday, noting that there has been enough interest to
book three nights of designer runway shows and presentations — currently March 22 to 24. Westwater
said the group has the option to expand a few days on either side of that, depending on interest.
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Though it's too early to tell exactly how Concept will translate into reality, the idea of disenfranchised
designers banding together to show their collections to buyers, media and invited guests on a shoestring
budget in underutlized downtown commercial space amid folding chairs, surrounded by plastic drink cups
and the blare of a cobbled-together sound system isn't difficult to imagine.
After all, that's exactly what Los Angeles Fashion Week looked like nearly a decade ago.
For more updates on Los Angeles Fashion Week, visit the Image section's All the Rage blog.
adam.tschorn@latimes.com
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69. LA FASHION WEEK.COM
March 14, 2010
Project Ethos LA Fashion Week Event and Organization
This report is the second one by LAfashionWEEK.com providing additional details about one of the upcoming LA Fashion Week events
happening this spring season and one of the week's promoters: Project Ethos. Below the event details, are responses from Project Ethos to
questions from LAfashionWEEK.com discussing the founding, intent and purpose of Project Ethos.
The Details:
Who: Project ETHOS known as the “incubator for emerging artists in fashion, music and art". http://www.lafashionweek.com/2010/03/project-
Project Ethos LA Fashion Week Event and Organization - LA ...
What: Project ETHOS is showcasing the latest in fashion, music, and art.
When: Friday, March 19, from 8 p.m. to 2 a.m
How Much: Tickets are $20 LA FASHION WEEK.COM
pre-sale, $25 at the door, $50 VIP
Where: The Music Box @ Fonda (6126 Hollywood Blvd., Los Angeles, CA 90028)
March 14, 2010
Why: The event’s charitable partner is Love Cures Cancer.
Project Ethos LA Fashion Week Event and Organization
10 Clothing Designers:
6/1/1

70. Ethos LA Fashion Week Event and Organization - LA ... http://www.lafashionweek.com/2010/03/project-ethos-
-“Project Runway” season six contestant Gordana Gehlhausen (GOGA by Gordana)
-"Project Runway" season seven contestant Jesus Estrada (Haus of Estrada).
-Rochelle Corino (Rumplemunkeh)
-Maria Peralta (Devious Damzels)
-Rachael Feigelson (Love Child)
-Michelle Liu (EMEL)
-Shant Der Ashodian (ARKA Clothing)
-Omatu Gottschlich and Sandra Sturm (Fulani),
-Marialia Pacitto (Marialia)
-Seth Nobmann (Seth Wellington).
Q & A:
LAFW: When was Project Ethos founded?
PE: 2005
LAFW: Who founded it?
PE: A group of young artists, designers, marketers and event producers
LAFW: Who are it's key organizers?
PE: Jason Peskin, co-founder and Executive Director
Monica Ruiseco, Fashion Director
Scott Warren, Music Director
Erica Carbajal, Art Director
Brianne Bear, Professional Relations Director (buyers)
LAFW: Where do they come from?
PE: All hail from Los Angeles California with different backgrounds including music production, fashion production, marketing, art curating, and
public relations
LAFW: Is it a non for profit organization?
PE: Project Ethos is a for-profit group that works extra hard for its participants in fashion music and art. Most think we are a charity because we
give so much and take so little. We also benefit a charity on each event.
LAFW: Who are it's sponsors?
PE: EFFEN Vodka, FIDM, LookBookLA.com, 944, Jaguar, MyStudio and more...
LAFW: What's the primary intent of the group?
PE: To provide real concrete opportunity for young emerging artists while giving a unique experience to an event goer
LAFW: How has it grown?
PE: It has grown through pure hard work and paying dues while staying open and inviting to new ideas from many different talented people. Its
not a one person vision, our team is as many as 50 at a time and everyone's voice is heard. That openness and ability to except an uphill battle
and fight on, has put us at the forefront of events in Los Angeles, also inspiring many spin offs.
LAFW: How does it find talent, and choose who participates in its shows?
PE: We accept applications on our website and also search for new talent through the internet, trade shows, concerts, art shows and more...
LAFW: How many events does it have a year?
PE: 4 major quarterly events with a few smaller private events and charity benefits sprinkled in.
LAFW: What are its main events?
PE: Fashion shows featuring 7-10 designers, 80 models, Multiple bands and DJs and 10 or more visual artists
LAFW: Is PE only in LA?
PE: We are launching San Diego and San Francisco this year with events planned for April and May there consecutively

71. Ethos LA Fashion Week Event and Organization - LA ... http://www.lafashionweek.com/2010/03/project-ethos-la
LAFW: Is PE have a charitable relationship with any specific organization?
PE: We work with LoveCuresCancer.com which benefits Childrens Hospital Los Angeles, have worked with Covenant House California, and LA
Mission
LAFW: What is the meaning of the group's name Project Ethos?
PE: Ethos definition is "the distinctive spirit of a culture or an era". The idea is that we are drawing from fashion, music and art creative minds
and combining it under one roof to display and celebrate the ethos of our great city...and soon to be other cities.
LAFW: How do people become involved with the group?
PE: People can apply on the website or email info@projectethos.com to inquire
LAFW: Where can people find out more about the group?
PE: www.projectethos.com
LAFW: Website? Facebook Page?
PE: facebook
twitter
myspace
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Great shoot! I like the idea of the lady hanging in the air with paint at her back. I hope for the success of this event. More power to you guys.
Posted by: av hire | April 08, 2011 at 07:00 AM
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