In November 2012, I delivered this presentation with Jermaine Dupri, CEO of So So Def Recordings, to show how Dupri's Global 14 website is injecting community back into social media. The venue was the PSFK San Francisco conference.

1. Global 14:!
Social Media Connectedness
Jermaine Dupri
CEO, So So Def Recordings and Global 14
@mr_dupri
David Deal
Vice President of Marketing, iCrossing
@davidjdeal
#PSFKSF2012

2. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 2
Hello, Global 14

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The old days: I talk through a gatekeeper.

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“Social networking is not about
driving monetary sales but
creating a relationship. That’s
your new role. To be available
and in touch with your audience
each and every day.”
– Bob Lefsetz, The Lefsetz Letter,
October 22, 2012
Along came social media

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Social creates gatekeepers, too – like Twitter

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Global 14 puts community back into social media

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Jermaine Dupri is the spark that lights the flame
Everyone talk to
me on this post
about the debates
im here lets go

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A call to action
BULLSHIT!!

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Global 14 is the talent pool for the next generation of
musical artists

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Welcome to the social CEO
Atlanta-based hip-hop mogul Jermaine Dupri is passionate about technology. He checks his BlackBerry
and iPhone incessantly, pops in his Bose earbuds every chance he gets and is addicted to the popular
video gameNBA 2K12.
But Dupri — the Grammy-award songwriter, rapper and producer known for collaborating with artists
from Jay-Z to Mariah Carey and for previously dating Janet Jackson for more than eight years — calls
social media his biggest tech love.
Although he has nearly 400,000 followers on Twitter, he sought a deeper need to connect with fans and
launched his own social network last year called Global 14. The platform, which now consists of more
than 30,000 members, gives people with common interests — from art and fashion to hip-hop and R&B
— a place to discuss projects and passions in over 1,100 groups.
Jermaine Dupri Wants to Be the Next Big
Social Media Mogul

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“I believe that iCrossing and I are creating a model for co-
branding because of our focus on creating content together“ –
Jermaine Dupri
iCrossing and Jermaine Dupri: co-branding
through co-creation

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We are family

13. THANK YOU
@mr_dupri @davidjdeal