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Designing The Digital Experience
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My presentation that's based on my book about designing a digital experience on the web.
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Designing The Digital Experience
1.
Designing the Digital Experience
David Lee King Topeka & Shawnee County Public Library davidleeking.com
2.
what is
experience? http://flickr.com/photos/wvs/1457017696/ http://flickr.com/photos/naystin/426042772/
3.
experience design? “an approach
to creating successful experiences for people in any medium” - Nathan Shedroff
4.
http://flickr.com/photos/dragnfly78/220689303/
American Girl
6.
Three paths to experience
http://flickr.com/photos/didmyself/2354238160/
7.
Structural
Path http://flickr.com/photos/gdominici/93021919/
8.
http://flickr.com/photos/angrykeyboarder/2316631084/ http://flickr.com/photos/maproomsystems/2872203555/
9.
http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
10.
three approaches to
structure
12.
http://flickr.com/photos/7855449@N02/2780452644/
13.
http://flickr.com/photos/liewcf/467408934/ Getting Real, by
37signals
14.
http://flickr.com/photos/liewcf/467408934/ Getting Real, by
37signals
15.
Skipping down the structured
path • look at your websites with critical eyes • think about what makes people stumble • then figure out some goals • Big goal – don’t make me think (about your structure)
16.
Community Path
17.
http://flickr.com/photos/rwhitlock/1422242668/
18.
digital community experience...
19.
digital community experience...
• real conversation • connections • invitation • participation • sense of familiarity • telling our stories
20.
Real Conversation
21.
Connections
22.
Invitation
23.
Participation
24.
Sense of Familiarity
25.
Telling our Stories
http://flickr.com/photos/bjackrian/2111462650/
27.
http://flickr.com/photos/thomashawk/5741775/ Customer
Path
28.
http://flickr.com/photos/jamesyu/366732085/
29.
http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
30.
Digital Version?
31.
Commonalities?
32.
Commonalities?
33.
Customer
Journey Mapping http://flickr.com/photos/thetoad01/2317084812/
34.
improving the ordinary http://flickr.com/photos/rvettese/264579764/
http://flickr.com/photos/goatopolis/189188667/
35.
what’s next?
http://flickr.com/photos/b-tal/116220689/
36.
connect the customer...
37.
Create an
experience stage http://flickr.com/photos/kgradinger/2095191253/
38.
Create an
experience stage http://flickr.com/photos/kgradinger/2095191253/
39.
Work on Conversation http://flickr.com/photos/damiel/221166778/
40.
http://flickr.com/photos/spursfan_ace/2328879637/
http://flickr.com/photos/twcollins/867628074/
41.
Thank you!
davidleeking.com
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