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Designing the
Digital Experience



                             David Lee King
      Topeka & Shawnee County Public Library
                           davidleeking.com
what is
                                              experience?




http://flickr.com/photos/wvs/1457017696/
http://flickr.com/photos/naystin/426042772/
experience design?

“an approach to
creating successful
experiences for people
in any medium”
            - Nathan Shedroff
http://flickr.com/photos/dragnfly78/220689303/




     American Girl
Designing The Digital Experience
Three
 paths to
experience
       http://flickr.com/photos/didmyself/2354238160/
Structural
     Path




    http://flickr.com/photos/gdominici/93021919/
http://flickr.com/photos/angrykeyboarder/2316631084/




http://flickr.com/photos/maproomsystems/2872203555/
http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
three
approaches to
  structure
Designing The Digital Experience
http://flickr.com/photos/7855449@N02/2780452644/
http://flickr.com/photos/liewcf/467408934/




Getting Real, by 37signals
http://flickr.com/photos/liewcf/467408934/




Getting Real, by 37signals
Skipping down the
structured path
 • look at your websites with critical eyes
 • think about what makes people stumble
 • then figure out some goals
 • Big goal – don’t make me think (about
   your structure)
Community
Path
http://flickr.com/photos/rwhitlock/1422242668/
digital community
experience...
digital community
experience...
       • real conversation
       • connections
       • invitation
       • participation
       • sense of familiarity
       • telling our stories
Real Conversation
Connections
Invitation
Participation
Sense of
Familiarity
Telling our Stories




                      http://flickr.com/photos/bjackrian/2111462650/
Designing The Digital Experience
http://flickr.com/photos/thomashawk/5741775/




Customer
     Path
http://flickr.com/photos/jamesyu/366732085/
http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
Customer
                                                  Journey
                                                 Mapping

http://flickr.com/photos/thetoad01/2317084812/
improving the ordinary




http://flickr.com/photos/rvettese/264579764/   http://flickr.com/photos/goatopolis/189188667/
what’s next?


         http://flickr.com/photos/b-tal/116220689/
connect
the
customer...
Create an
                                                 experience stage




http://flickr.com/photos/kgradinger/2095191253/
Create an
                                                 experience stage




http://flickr.com/photos/kgradinger/2095191253/
Work on Conversation



http://flickr.com/photos/damiel/221166778/
http://flickr.com/photos/spursfan_ace/2328879637/




                                                   http://flickr.com/photos/twcollins/867628074/
Thank you!




  davidleeking.com

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