One of the periodic studies conducted by Orion Media into the attitudes of its radio audiences. In the attached, listeners to Gem 106 in the East Midlands give their opinions on education and training. For further details, contact www.orionmedia,com

1. Talk to Gem
Education

2. 70% of respondents are parents
16%
Pre-School
29%
Primary
School
21%
Secondary
School
11%
Higher
Education
20%
Left
Education
35% are parents to children in full time education
Talk to Gem (June 2013) Base: 462

3. What is the highest level of education you have
achieved?
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
GCSE or equivalent
Talk to Gem (June 2013) Base: 462
A Level or equivalent
Bachelor Degree
Masters Degree

4. Attitudes to School
80%
60%
40%
20%
Strongly Agree
Agree
0%
Strongly Disagree
Disagree
-20%
-40%
-60%
It is worth paying for
additional tuition to
coach children for
exams
Talk to Gem (June 2013) Base: 462
It matters what school
you go to
If you can afford
Children should be
it, private education encouraged to apply to
gives children the best
schools with an
start in life
entrance exam

5. What do you think is the best option for post 16
education?
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Apprenticeships
Talk to Gem (June 2013) Base: 462
Moving to college
Staying at school

6. To what extent do you think parents influence
teenagers decisions on where to study post 16?
No influence
Moderate influence
Significant influence
Parents make the decision for them
Talk to Gem (June 2013) Base: 462

7. What are the most important factors when
choosing where to study?
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Courses
offered
Talk to Gem (June 2013) Base: 462
Location
Results record
Facilities
Friends
Free transport

8. Attitudes to University
60%
40%
20%
0%
Strongly Agree
Agree
-20%
Strongly Disagree
Disagree
-40%
-60%
-80%
For most careers a degree In today's competitive job
will improve job
market having a degree is
prosepects
essential
Talk to Gem (June 2013) Base: 462
I don't think it's worth
going to university

9. Living with parents vs. Moving away
50%
45%
40%
35%
30%
2% of listeners are
students planning to
live at home
25%
25% stated that
their children /
friends children
were planning
to live at home
while studying
20%
15%
10%
5%
49% of
listeners feel
that students
will move
away if it’s not
possible to
commute to
their chosen
university from
their family
home
0%
Living at home
Talk to Gem (June 2013) Base: 462
Move to chosen university

10. Would you return to education?
70%
60%
50%
8%
Apprenticeship
12%
would return to full
time education
40%
30%
48%
would if it was
part time
20%
10%
0%
Yes
Talk to Gem (June 2013) Base: 462
No

11. Already Studying...
“Already doing a degree part time
while I work full time”
“In the middle of retraining”
“I'm already completing part time
training”
Talk to Gem (June 2013) Base: 462

12. 21%
21% of Gem 106 listeners state that the
company they work for offers
apprenticeships
Talk to Gem (June 2013) Base: 462