Using computer vision and hundreds of high-powered servers, Ditto identifies when, where and how people use products. Now, for the first time, marketers can take advantage of the exploding visual web.

1. Shazam for photos
david@ditto.us.com

2. Every day 500m photos are shared
Ditto can “read” these photos
Dining
Recreation
Shopping
Fashion
Entertainment
300 million/day
15 million/day
42 million/day
80 million/day

3. Robust image analysis works on small, blurry, distorted and partial logos

4. Brand marketers relying on text based analytics are
literally missing the picture.
Ditto’s image-recognition technology reveals the
truth about how consumers actually interact with
products and brands--in the wild.

5. Brand marketers relying on text based analytics are
literally missing the picture.
Ditto’s image-recognition technology reveals the
truth about how consumers actually interact with
products and brands--in the wild.
Ditto has four services:
1) Discovers photos that brands are otherwise blind to.
2) Delivers photo analytics to see competitive trends.
3) Provides a database of influential brand-ambassadors.
4) Launch peer-to-peer photo campaigns to activate the
social networks around a brand.

16. these could also be facebook
likes

18. What you can do with Photo Analytics:
FINDING INFLUENCERS
PRODUCT DISCOVERY
CAMPAIGN INSPIRATION
CUSTOMER INSIGHTS
DIGITAL ACTIVATION
SOCIAL CAMPAIGN ROI

19. “We used to Ditto to look at actual photos. We found that
Gatorade wasn’t just consumed during exercise, but by
teens during meals”
PRODUCT DISCOVERY
Creative/Marketing

20. “We used Ditto to reach out directly to influential fans
outside Harley’s core demographic--like Ashley”
FINDING INFLUENCERS
Brand & Social Media Teams

21. “A new advertising concept was sparked by looking at how
our competitor’s products were used. Cups are a messaging
canvas Dunkin can use.”
CAMPAIGN INSPIRATION
Creative/Marketing

22. “We used Ditto to land a new client, because our agency
had data about the brand that others didn’t have.”
CUSTOMER INSIGHTS
Account Planning & Strategy Teams

23. LEARN
WATCH
ATTEND
“We want Ditto to get fans to convert their friends to Red
Sox Nation. We will sell more game tickets, Red Sox
merchandise, and increase game viewership.”
DIGITAL ACTIVATION
Brand & Social Media Teams

24. “With Ditto we can evaluate how JetBlue’s
social media campaigns are performing.”
SOCIAL CAMPAIGN ROI
Analytics and Media Planning

25. 300 million/day
15 million/day
42 million/day
80 million/day
CONTENT
COMMUNITIES OF INTEREST
COMMERCE
LEARN
CALL
WATCH
CONNECT
GO
BROWSE
DONATE
Places
With a proprietary
cloud-based recognition engine
Objects
#hashtags
Captions
Logos
Faces
Ditto runs campaigns to activate social networks,
by adding actionable links to photos

26. Word-of-mouth influences friends through Instagram,
Twitter, and Facebook photos
A link is inserted under your Facebook photo
Scanning animation transition
Actions pop-up

27. Customer pipeline is strong

28. Thesis
Market context
Product
Stragetic focus
IP
Team
G2M
Risks
Exit
Offering
David Rose, CEO
Harvard, Ifactory, Opholio, Viant, Ambient Devices, Vitality
Josh Wachman, President
MIT Media Lab, Disney Imagineering, WatchPoint Media, Viant, Vitality
Neil Mayle, CTO
MIT AI, Sloan, Opholio, Angel and BOD member
Amy Muntz, VP Engineering
Carnegie Mellon, Tufts, Babson MBA, Cognex, Ambient Devices, Laszlo, Nest
Phil Romanik, Chief Architect
MIT, Cognex, Orange Imagineering, Brontes/3M, Nest, Rochester Inst. Tech
Minh Phan, Software Development
MIT Artificial Intelligence Lab, General Dynamics
Jake Bailey, Head, Marketing
Emerson, WeFunder, Rite Bros Clothing
Tailor Yates, Head, Business Development
MIT Sloan School, FeedZai
Ditto has a seasoned team of image
recognition and technology experts.

29. Thesis
Market context
Product
Stragetic focus
IP
Team
G2M
Risks
Exit
Offering
Ditto’s advisors span the ad-agency world, and
social-influence researchers.
Nicholas Christakis MD PhD
Harvard University

30. Sinan Aral PhD
MIT, Harvard
Thesis
Market context
Product
Stragetic focus
IP
Team
G2M
Risks
Exit
Offering
Ditto’s advisors span the ad-agency world, and
social-influence researchers.
Identifying Influential and
Susceptible Members of Social
Networks- SCIENCE

31. Competitor: Thinglink allows manual tagging of images

32. Competitor: Stipple allows manual tagging of images
and reposting to Facebook at Twitter