14. Tips on How to build YOU as your Brand ?
1. Build your Brand
• Know yourself (Be authentic) / Get feedback (360°)
• Focus on strengths
• Create your vision (target audience ?)
• Develop brand promise (Clarify my offer)
2. Develop Your Communication Plan
• Identify the right Channel for the right your Target Audience
• Channel : Book, Conference, Blog /Siter, Newsletter Twitter, Linkedin
• Develop a communication Plan
3. Get noticed: Network and market yourself
• Reinforce your brand thru any occasion
• “Bouche à Oreil” / Elevator Pitch
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19. 1. Get feedback: ask 10 people about you
2. Write down 3 strengths / core competencies
3. Become good at storytelling
4. Get a powerful 1-page bio
5. Get 5 testimonials about you
6. Use LinkedIN to connect with your colleagues
7. Network and create alliances (follow up)
8. Become an expert (area of your passion)
9. Write and speak about your expertise
10.Get a mentor / Create a mastermind group