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the world is changing
CHANGE THE WAY PEOPLE SEE
 GAMING & ENTERTAINMENT
CAPTURE A BROADER CASUAL GAMING AUDIENCE
WITHOUT LOSING OUR CORE
advertiser ?
Impact: Advertising on Xbox LIVE has great results


             Over 20 campaigns were studied



                                   1




                                              18
                                                     18
2011 Beetle / Volkswagen - USA




                            Going beyond the TV copy

                                                        19
Thank you for your time




    David Merzel
    Country Manager
    Retail Sales Marketing
    Microsoft BeLux

    Blog : davidmerzel.wordpress.com
    Twitter : @davidmerzel

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