Targeted Inbound Marketing Strategies for Small Brands - Pubcon NOLA by David Christopher
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The document discusses strategies for targeted inbound marketing for small brands, focusing on David Christopher's presentation on the topic. It outlines Christopher's recommendations, which include connecting with influencers, learning from experts, creating a community, and establishing credibility. Examples provided include pitching a blogging and digital influencer conference in Oklahoma City through keyword research, social media outreach, guest blogging, and building permission through email list and follower growth.
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Targeted Inbound Marketing Strategies for Small Brands - Pubcon NOLA by David Christopher
- 1. Targeted Inbound Marketing Strategies for Small Brands Presented by: David Christopher OPUBCO Digital Marketing Services @davidmchris
- 4. @davidmchris
- 6. VI Branding – http://bit.ly/1c8JO3q
- 7. VI Branding – http://bit.ly/1c8JO3q
- 8. @davidmchris • Connect with influencers • Learn from experts • Create a community • Establish our credibility
- 10. Mr.Elrod – http://bit.ly/1iKO15I We need to sell 100+ tickets
- 13. @davidmchris Thefost – http://bit.ly/1p2R9dp “Not a Blogging 101”
- 14. @davidmchris Thefost – http://bit.ly/1p2R9dp “A lovingly curated blogging and digital influencer conference”
- 15. Google Keyword Planner – http://bit.ly/1et5ZBl Local Keywords Avg. monthly searches blog conference oklahoma 0 okc blogging conference 0 okc digital influencer conference 0 oklahoma blogging conference 0 oklahoma city blogging conference 0 oklahoma city digital influencer conference 0 oklahoma digital influencer conference 0 okc social media conference 0 oklahoma city social media conference 0 oklahoma city creativity conference 0 okc creativity conference 0 oklahoma creativity conference 0 oklahoma social media conference 0 conference okc 0 conference oklahoma city 0
- 19. Google Keyword Planner – http://bit.ly/1et5ZBl Local Keywords Rank Feb-14 blog conference oklahoma 1 okc blogging conference 1 okc digital influencer conference 1 oklahoma blogging conference 1 oklahoma city blogging conference 1 oklahoma city digital influencer conference 1 oklahoma digital influencer conference 1 okc social media conference 3 oklahoma city social media conference 3 oklahoma city creativity conference 4 okc creativity conference 5 oklahoma creativity conference 6 oklahoma social media conference 7 conference okc 9 conference oklahoma city 17
- 23. Moz – http://bit.ly/McEGnF “A user who watches… online video is twice as likely to convert and spends 9.1% more money on average.”
- 25. Rich Snippet Why? -Increase click through rate (CTR) How? -Self hosted video (I recommend Wistia) -Video sitemap
- 26. @davidmchris
- 27. @davidmchris
- 28. @davidmchris
- 36. Cumulative Followers @davidmchris = 800 @ruthburr = 7,342 @jennita = 22,642 @randfish = 174,642 @moz = 460,642
- 42. • More Expensive • Higher Quality • Local
- 48. Social Proofing
- 49. Blogging 1. Branding 2. Profiles 3. Reviews & Polls 4. Data-Driven @davidmchris
- 50. @davidmchris
- 54. @davidmchris State Your Competitive Advantages • Learn from the best • Hell of a deal • Become part of a local community
- 55. Nearly 1/3 as many exits @davidmchris
- 56. Blogging 1. Branding 2. Profiles 3. Reviews & Polls 4. Data-Driven @davidmchris
- 57. @davidmchris
- 58. @davidmchris
- 59. @davidmchris
- 61. Blogging 1. Branding 2. Profiles 3. Reviews & Polls 4. Data-Driven @davidmchris
- 62. http://polldaddy.com/ Twitter Followers @themuleokc 5,072 @urbanwineworks 2,191 @saintsokc 1,432 @empiresliceokc 1,611 @piejunkieokc 2,705
- 66. 4,448 views
- 69. Google Keyword Planner – http://bit.ly/1et5ZBl
- 72. 10 Relevant Domains: 20-35 Domain Authority Twitter Followers: 14,700 Facebook Likes: 9,310
- 74. Cost • $30 per head x 10 = $300 Or • Pitch to caterer too = $0
- 78. Blogging 1. Branding 2. Profiles 3. Reviews & Polls 4. Data-Driven @davidmchris
- 79. Combined 80,000 Followers Who follows the most Confluence speakers?
- 80. followerwonk.com
- 84. Combined 80,000 Followers 182 People Follow 4+ Confluence speakers
- 91. 567 Pageviews
- 92. tailwindapp.com
- 97. 479 Pageviews
- 100. Speakers Blog About Confluence
- 101. Attendees Blog About Confluence
- 102. Earned Media / Syndication • newsok.com • thelostogle.com • oklahomacitysun.com • oklahomastar.com • lyncmigration.com • gotnewswire.com • siptrunkingreport.com • paper.li
- 103. Event Links • yelp.com • zvents.com • foursquare.com • events.kfor.com • events.okcfox.com • kosu.org • localpages.com • oklahomagazette.com • wherevent.com • pinvents.com • bloggymoms.com • savvypanda.com • oklahomacity.eventful.com • okmag.com
- 106. • 4,300 visits per month
- 107. Referrals Jan 2014
- 112. 37 Selfies Tweeted
- 113. “#bestracehorsename @remingtonpark” 126 Tweeted Submissions $1,000 prize
- 116. 132 Tickets sold +32% over goal Broke even… almost -$176
- 119. @davidmchris • Connect with influencers • Learn from experts • Create a community • Establish our credibility
- 120. Growing Permission Assets “Permission is like dating. You don't start by asking for the sale at first impression. You earn the right, over time, bit by bit.” Seth Godin – http://bit.ly/1mDzXwe
- 121. Followers: 360 Email Addresses: 152
- 124. 343 Pageviews
- 125. Gage Skidmore - http://bit.ly/1cQa742 “A drop of honey catches more flies than a gallon of gall.” - Abraham Lincoln
- 126. helpareporter.com
- 128. Sparktography – http://bit.ly/1fdZF6x “Stick a fork in it” Matt Cutts
- 129. Sparktography – http://bit.ly/1fdZF6x “I’m talking about guest blogging for SEO purposes.”
- 130. semrush.com
- 132. “This is one of the most rewarding things I’ve ever done.” - Tyler Roberts
- 133. “We’ve never worked so well as a team.” - Samaiyah Islam
- 136. How Did You Hear About Confluence? • Poster • KOSU (NPR) • Print Advertising • Twitter • Facebook • News Website • Speaker Recommendation Direct Social Media Referral
- 138. Ryan Groves - http://bit.ly/1cssQNz
- 139. wishforwater.com
- 140. “If belonging is at the core of how you change someone’s actions, How do you get people to feel like they belong?”
- 141. “You love on them.” wishforwater.com
Editor's Notes
- Sometimes change is painful
- Let’s create something real for ourselves
- These are some of the people I met for the first time to talk about Confluence. I’ve got an excuse to meet them. I’m pitching them an event that doesn’t have any speakers or a website or a date.
- I’m molding my pitch.
- I’m molding my pitch.
- I’m molding my pitch.
- We did our keyword research
- Then I just wrote what I wanted to
- Didn’t use “Oklahoma City” My On-site SEO supervisor asked if I wanted him to optimize the site. I said I wanted to concentrate on inbound since there was no search traffic.
- Google figured it out
- Overwhelming
- These are the ones we used in the 2 months we were marketing the conference
- But they all feed off of each other, and the more you can leverage them together the more effective an inbound marketer you are.
- But they all feed off of each other, and the more you can leverage them together the more effective an inbound marketer you are.
- Disarmingly approachable: As I pitched I heard myself saying “lovingly curated” over and over. Picture was actually taken by my wife before we were married, so I’m looking at you with real love in my eyes Supply my personal email and cell phone number
- 3 Main Selling Points: Awesome Content Legit Speakers at Bargain Prices Community
- 3 Main Selling Points: Awesome Content Legit Speakers at Bargain Prices Community
- 3 Main Selling Points: Awesome Content Legit Speakers at Bargain Prices Community
- Let’s create something real for ourselves