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David Onoue
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My Thesis Defense Presentation
1.
Thesis Defense Presentation
December 1, 2008 David Onoue
2.
Hi! My Name
Is Stuart Hi! My Name Is Sue 1st Date
3.
I’m great at…
One-way conversation • Himself
4.
I’m great at…
One-way conversation • Himself • Benefits
5.
I’m great at…
One-way conversation • Himself • Benefits • “Sizzle”
6.
And I can…
blah, blah, blah
7.
Awkward Silence
8.
Hi! My Name
Is Seth Hi! My Name Is Samantha 1st Date
9.
So tell me
about yourself? Well… Two-way conversation
10.
So tell me
about yourself? Well… Two-way conversation • Finding out more
11.
So tell me
about yourself? Well… Two-way conversation • Finding out more • Finding a common interest
12.
So tell me
about yourself? Well… Two-way conversation • Finding out more • Finding a common interest • Gaining TRUST!
13.
I had a
great time! Me too!!!
14.
Dating More
15.
“Consumers are like
roaches...you spray them and spray them and after a while it doesn’t work anymore. We develop immunities.” -Naomi Klein
16.
Clutter Crisis
17.
With Even More
Clutter
18.
19.
20.
Conversation have become
markets
21.
Conversations Matter
22.
Relationships
23.
ON SUNDAYS THEY
WORSHIP HARLEY, GOD OF THE OPEN ROAD. Consumer Experience
24.
How do people
develop relationships? Do conversations really matter?
25.
Method
26.
Questions • Approaching people •
Dating • Conversations they’ve had • Good and bad dates • Favorite companies
27.
Results
28.
Conversations matters
because...
29.
that’s how people develop
relationships
30.
Social Penetration Theory
31.
Sell the “sizzle”
not the steak
32.
WRONG!
33.
Engage in conversations
34.
Find a common
ground
35.
Offer something similar
to who they are
36.
•
“To me they fit my personality” • “I guess they have a lot of cool things and I want to be cool” • “It kind of fits my lifestyle...”
37.
Limitations • Sample Group’s
Ethnicities • Amount • Not all were in current relationships
38.
Future Studies • Study
an organization like Harley-Davidson or Apple • Look at dating behaviors
39.
Thank You
40.
Questions?
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