sem y seo

1. Crowdsourcing
A Smarter City
by: Daniel Neville
daniel@ideabounty.co
m

2. Crowdsourcing
Crowdsourcing is...the act of taking a task traditionally performed by an
employee or contractor, and outsourcing it to an undefined, generally large
group of people, in the form of an open call.
Source: Wikipedia Crowdsourcing

4. Cost Effective & Fast

5. Wider Range Of Talent

6. 1st Hand Insight

7. Ownership & Loyalty - real community

8. Many Applications

9. Many Applications

10. Many Applications
Geocentric
Crowdsourcing

11. Geocentric Crowdsourcing
* Using citizens to build and develop the city they live in
* Working towards a more intelligent and liveable environment

12. Geocentric Crowdsourcing
* Technology = way for people to act as first class participants

13. Geocentric Crowdsourcing
* Technology = way for people to act as first class participants
- Currently people are passive recipients of the benefits of
“smart technology”

14. Geocentric Crowdsourcing
* Technology = way for people to act as first class participants
- Currently people are passive recipients of the benefits of
“smart technology”
BUT
- Opportunity for citizens to contribute, analyse and act in
productive ways

15. Why It Will Work
1) LOTS of people = high concentration
of relevant input

16. Why It Will Work
2) Inhabitants of a city develop a deep
knowledge of it because they live, work
& socialise there.

17. Why It Will Work
3) Inhabitants have a practical interest
in participating in systems that impact
their daily life.

18. Why It Will Work
4) Inhabitants of a city or region often
identify with it, or with networks of
family, friends and communities
associated with it = a pre-existing
social structure.

30. Last Thoughts
1) People have to come to believe that the system is fair &
representative

31. Last Thoughts
1) People have to believe that the system is fair &
representative
* Mobile is a big positive in SA

32. Last Thoughts
1) People have to believe that the system is fair &
representative
* Mobile is a big positive in SA
2) The city management has to be involved for maximum
success

33. Last Thoughts
1) People have to believe that the system is fair &
representative
* Mobile is a big positive in SA
2) The city management has to be involved for maximum
success
3) Public/Private partnerships are also key

34. Last Thoughts
1) People have to believe that the system is fair &
representative
* Mobile is a big positive in SA
2) The city management has to be involved for maximum
success
3) Public/Private partnerships are also key
* Name Your Hood (Mr Delivery, Pam Golding & Cape Town
Tourism)

35. Thanks!
@Danneville