David Pflieger, as CEO of Air Pacific and Executive Chairman of Tourism Fiji, intends for the two organizations to continue working closely together in promoting international tourism to Fiji. Air Pacific will rebrand as Fiji Airways and feature new aircraft and designs, while Tourism Fiji also undergoes rebranding; together their efforts expanding flights and campaigns could provide major economic boosts by increasing the 63% of visitors who currently fly on Air Pacific.

2. As the Chief Executive Officer of Air Pacific and the Executive
Chairman of Tourism Fiji, David Pflieger intends that the two
organizations should continue to work closely together in the coming
years. Pflieger recently unveiled Air Pacific’s new brand identity.
After May of 2013, the Fijian national airline will be called Fiji Airways
and will feature new livery with traditional Fijian designs.

3. Meanwhile, Tourism Fiji has undertaken its own rebranding effort in an
attempt to increase Fiji’s profile as a vacation destination. David Pflieger
believes that, by working together, the airline and the tourism bureau
can provide a major boost to the local economy through increased
international tourism. He cites the rollout of new public relations and
social media campaigns as well as increased flights to the United States
as Fiji Airways phases in its new Airbus 330s. Currently, 63 percent of
visitors to Fiji fly on Air Pacific, so any improvements that Pflieger
makes to the airline will also improve the overall economy of the island
nation.