The document is a presentation by David Szostak on web and social media strategies. It discusses Diamond Strategies LLC, a marketing consulting firm, and their services including brand management, marketing, multimedia production, and web and social media strategies. It outlines why leveraging social media is important for getting to know customers and influencing them. The presentation then details specific social media platforms like websites, blogs, Facebook, LinkedIn, and YouTube and strategies for using each one, such as posting weekly blog content and sharing favorites. Potential pitfalls of social media are also presented.

1. Web and Social Media Strategies
Presented by:
David Szostak – Owner / Principal Consultant
April 16, 2010

2. Diamond Strategies LLC
Diamond Strategies LLC is a marketing and business
management consulting firm for small-to-medium companies.
• Founded in 2009
• Over 12 years of domain expertise in B2B and B2C high-tech
industries
• Multifaceted marketing services:
– Brand management
– Corporate marketing and product management
– Multimedia production
– Web and social media strategies

3. Clients
• Nanotechnology (B2B)
• Venture Capital Company (B2B)
• Culinary Business (B2C)

4. Why Leverage Social Media?
• Getting to know your industry/constituents
• Influencing customers as citizens
• Getting your brand and work out there
Presented by David Szostak

5. How important are these Web tools, really?
THE
CONVERSATION
PRISM
Brought to you by
Brian Solis & JESS3
theconversationprism.com

6. Strategy
• Web Site – Who You Are/What You Do
• Blog – Industry Expertise and Opinions
• Delicious – Social Bookmarks
• Facebook – Social Networks
• LinkedIn – Business Networks
• SlideShare – Documents
• Twitter – Micromedia
• YouTube – Video
© 2009 David Szostak

7. Strategies
• Web Site – Who You Are/What You Do
• Blog – Industry Expertise and Opinions
• Delicious – Social Bookmarks
• Facebook – Social Networks
• LinkedIn – Business Networks
• SlideShare – Documents
• Twitter – Micromedia
• YouTube – Video
© 2009 David Szostak

8. Become the Experts – Truly
• Post a blog once a week
– Your own content
– Or Blog reference
Presented by David Szostak

9. Stir the Internet – Effectively
Presented by David Szostak

10. Post Your Work – Securely
Presented by David Szostak

11. Share Your Favorites – Easily
Presented by David Szostak

12. The Ecosystem
Presented by David Szostak

13. Facebook Page
Automatic RSS Feeds
• Corporate Web site & Blog
• Delicious
Manual Post and Third-part Apps
Presented by David Szostak

14. LinkedIn
Automatic Feeds
• Company Press Releases
• Company Blogs
• Newspapers articles
Presented by David Szostak

15. 10 Things Social Media Can’t Do
1. Substitute for marketing strategy
2. Succeed without top management buy-in
3. Be viewed as a short-term project
4. Produce meaningful, measurable results quickly
5. Be done in-house by the vast majority of companies
6. Provide a quick fix to the bottom line or a tarnished reputation
7. Be done without a realistic budget
8. Guarantee sales or influence
9. Be done by “kids” who “understand social innately”
10. Replace public relations and press (corporate marketing)
B.L. Ochman – Marketing strategist and blogger
http://www.whatsnextblog.com
Presented by David Szostak

16. Contact Us
To learn more about Diamond Strategies LLC
marketing and consulting services, please
contact us at:
info@diamond-strategies.com
773.849.9333
www.diamond-strategies.com

17. Thank You