We are all talking about the consumer revolution...how consumers are now becoming marketers for brands. However, when we look into this, is it really a new trend? Digital has certainly played a part in accelerating the process, so what are the fundimental rules we should look at?
4. “ Communications are changing” Source: Any strategist you happen to talk to 2004-2008
5. We are also now in ‘remote’ control and have the ability to switch off A desire to be spoken with rather than to We demand a different relationship from advertising We have greater choice We have more channels
6. It's a consumer revolution – a demanding but liberating shift. The rise of this powerful consumer boss marks one of the most important milestones in the history of branding. CEO of P&G
7. “ People don’t trust businesses the way they used to….For the first time we found that the most trusted sources were ‘a person such as yourself or a peer’. World events have led to that and blogging has led to that” Steve Rubel, quoted in the Guardian, March 20 th , 2006
25. "Body language is essential. Just to be free, to use it like your voice. A body can be small and have incredible violence. A body talks". Anne Parillaud
26. 7% spoken word 38% tone of voice 55% body language Communication is: Source: Mehrabian
27. 7% what brands say 38% how brands say it 55% where brands say it Communication is:
28. 7% content 38% communications 55% how to bring the comms to life Communication is:
29. Brands tend to focus on the 7% rather than 93% when planning communications