Short presentation about personal brand. Material outlines a communication plan of ,,Dawid Borciuch's" brand.

1. Brand action plan on live organism
Market-box.pl
How to plan road to personal branding…

2. Step by step what I need…
1. Define product
2. Create value
3. Share voice
4. Go go go

3. 1. Define product

4. Think about the best product
that you ever know…

5. yeap…
It’s you
so configure, develop, work & gain what you want

6. My product consists of:
• My business exp
• My knowledge
• My personality
• My interests
Facts:
Dawid
Borciuch
25
years
old
Master
degree
in
Business
Administra9on
Come
from
Poland,
lived
in
Poznan
Working
at
marke9ng
outsourcing
company
KIWIGROUP

7. Features
Business exp
• 4y length
• Co-create one of the
best known sports
marketing agency in my
country KIWISPORT
• Worked with over 20
brands
• Responsible for
marketing strategies for
company with
30 000 000$ revenue
per year
• Now I run up company
in IT industry
Knowledge
• Passionate of
developing marketing
strategies – I am reading
many book
• Attending in many
conferences in Poland
• Strong academic
background
Personality
• Easy-going
• Reliable
• Straight to the point
• Detail orientated
• Symphatic
• Well-organised
• Soft style of
management
• 100% trust at beginning
for everyone
Interests
• Running – 50km every
week
• Free ride skiing
• Traveling & meeting new
people
• New technology freak

8. 2. Create value

9. My opportunities
very often I meet
successful people in
business
I have unique
friends
Running is my hobby which
enables me to meet new people
I am independent
Always on-line
wide-knowledge
about branding
300GB of content
about marketing
Well informed about
polish sports
&HoReCa market
Time to invest in my
brand
Leading marketing
intuition
Determine to develop in
new technologies
Let’s form leading
idea of my brand…

10. Idea of my brand
Share interests & link people

11. Value delivery
Share interests
v v
Link people
I will collect content, then
categorize and comment with own
word. I will publish my interviews
with business people.
I have reliable partners in different
business sector. I must be a hub
between needs/problems and
solutions
U don’t have time to scan
the Internet?
Attractive content in one place.
Just ask and say what you need.

12. 3. Share voice

13. My social platform
Wordpress blog (sub-brand)
• Content agregation
• Interview publishing
• Share contacts
• My tools
• My recommendations
• Everythink in polish language
Facebook profile
• Non-business friends
• My supporters
• Easy to interact & feedback
Facebook page (sub-brand)
• Display content from blog
Linkedin
• Business contacts (not much)
• Platform to add international
business contacts
GoldenLine
• Polish social media platform for
professionals
• Nice mechanism of
endorsements
Slideshare
• Publish my presentations
• Collect others
Pinterest
• Just for info graphics
Video channel
• Share my videos
• Collect movies
Twitter
• Follow polish and
international trendsetters

14. 4. Go Go GO
www.market-box.pl
(blog in polish)
www.twitter.com/
DawidBorciuch
(english)
http://pl.linkedin.com/in/
dawidborciuch
(english)