Social Media Strategies for Non-Profits
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Why social media matters for Non-Profits. Includes a guide to social strategy. I peppered in some case studies and examples to take for inspiration as well.
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Social Media Strategies for Non-Profits
- 1. SOCIAL MEDIA FOR NON-PROFITS Dayn Wilberding, Director of Digital Culture : Grady Britton PRESENTED BY FIRST INDEPENDENT BANK Thursday, June 17, 2010
- 2. CONTENTS UNDER PRESSURE Social Who? Why Social Matters for Non-Profits Guide to Social Strategy Steal these ideas Thursday, June 17, 2010
- 3. THING 1 RE: SOCIAL MEDIA Social Media Expert I’m not. Thursday, June 17, 2010
- 4. 100,00 friends0 THING 1 RE: SOCIAL MEDIA overni ght! Social Media Expert I’m not. Thursday, June 17, 2010
- 5. THING 2 RE: SOCIAL MEDIA It’s OK to feel overwhelmed. I am. Thursday, June 17, 2010
- 6. USERS Life cycle of social networks TIME Thursday, June 17, 2010
- 7. I can has? Thursday, June 17, 2010
- 8. Social Media The Means Social Media Marketing The Method (Social Influence) Thursday, June 17, 2010
- 9. CONTENTS UNDER PRESSURE Social Who? Why Social Matters for Non-Profits Guide to Social Strategy Steal these ideas Thursday, June 17, 2010
- 10. WEB 1.0 Thursday, June 17, 2010
- 11. WEB 2.0-ish Thursday, June 17, 2010
- 12. WEB 3.14159 Thursday, June 17, 2010
- 13. JUST HOW BIG IS SOCIAL? Thursday, June 17, 2010
- 14. BY THE NUMBERS Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 15. BY THE NUMBERS use social 51% networks Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 16. BY THE NUMBERS use social read blogs 49%51% networks Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 17. BY THE NUMBERS use social read blogs 49%51% 3/4 networks participate in social media in some way Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 18. BY THE NUMBERS use social read blogs 49%51% HOW? 3/4 networks participate in social media in some way Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 19. BY THE NUMBERS use social read blogs 49%51% HOW? 3/4 networks participate in social media in some way have watched a 77 commercial on PERCENT YouTube Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 20. BY THE NUMBERS use social read blogs 49%51% HOW? 3/4 networks participate in social media in some way have watched a 51% post 77 commercial on PERCENT YouTube original content Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 21. BY THE NUMBERS use social read blogs 49%51% HOW? 3/4 networks participate in social media in some way have watched a 51% post 77 commercial on out of 100content original consumers, PERCENT YouTube posted product reviews 73 Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 22. BY THE NUMBERS use social 49%51% read blogs HOW? 3/4 networks 97 % participate in social media in some way have watched a 51% post have searched for a brand online 77 PERCENT commercial on out of 100content original consumers, YouTube posted product reviews 73 Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 23. BY THE NUMBERS use social 49%51% read blogs HOW? 3/4 networks 97 % participate in social media in some way have watched a 51% post have searched for a brand online 77 PERCENT commercial on out of 100content original consumers, YouTube posted product reviews 73 SOCIAL MEDIA IS MAINSTREAM Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
- 24. Thursday, June 17, 2010
- 25. IMAGE Thursday, June 17, 2010
- 26. IMAGE IMAGE IMAGE IMAGE IMAGE Thursday, June 17, 2010
- 27. IMAGE IMAGE IMAGE IMAGE IMAGE IMAGE Thursday, June 17, 2010
- 28. The playing field has been leveled. IMAGE IMAGE IMAGE IMAGE IMAGE IMAGE Thursday, June 17, 2010
- 29. CONTENTS UNDER PRESSURE Social Media Marketing Why Social Matters for Non-Profits Guide to Social Strategy Steal these ideas Thursday, June 17, 2010
- 30. GUIDE TO SOCIAL STRATEGY LURK : PLAN : PARTICIPATE : MEASURE Thursday, June 17, 2010
- 31. GUIDE TO SOCIAL STRATEGY LURK 1 Listen Determine your social audience Evaluate messaging options Thursday, June 17, 2010
- 32. LURK:// Listen Thursday, June 17, 2010
- 33. LURK:// Listen Twitter Search BlogScope Facebook Search Social Mention Google Blog Search Backtype Trendrr Omgili Thursday, June 17, 2010
- 34. LURK:// Determine your social audience ? Quantcast.com Forrester Social Technographics Tool Thursday, June 17, 2010
- 35. LURK:// Evaluate messaging options Thursday, June 17, 2010
- 36. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 37. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 38. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 39. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 40. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 41. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 42. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 43. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 44. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 45. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 46. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 47. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 48. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 49. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 50. LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
- 51. GUIDE TO SOCIAL STRATEGY PLAN 2 Develop a voice Editorial schedule Find a champion Forget your expiration dates Have guidelines Define goals Thursday, June 17, 2010
- 52. PLAN:// Develop a Social Media voice Trust comes in the form of accessibility and openness. Be a friend. Participate. That will be the bulk of your message. Thursday, June 17, 2010
- 53. PLAN:// Find a champion Personal interaction trumps stale brand messaging any day. Thursday, June 17, 2010
- 54. PLAN:// Have guidelines Set rules, but trust people. Have a personality, please. Thursday, June 17, 2010
- 55. PLAN:// Define goals Think small. Awareness, share of voice Think relevant. Retweets, shares, reach Sentiment, qualitative Sales, promo redemption Thursday, June 17, 2010
- 56. PLAN:// Editorial Calendar Thursday, June 17, 2010
- 57. PLAN:// Editorial Calendar Mon Tue Wed Thur Fri ✓ blog post ✓ 6 tweets ✓ 2 tweets ✓ blog post ✓ fav 2 videos on ✓ 4 tweets ✓ bookmark 1 story ✓ bookmark 3 story ✓ 4 tweets YouTube ✓ bookmark 3 stories ✓ share 2 stories on ✓ share 1 video on ✓ share 2 stories on ✓ 10 tweets for Follow ✓ share 2 stories on Facebook Facebook Facebook Friday Facebook ✓ share 2 videos on Thursday, June 17, 2010
- 58. PLAN:// Forget your expiration dates SMM is not a toe-dip science. SMM is an long-term commitment to cultivating advocacy so your customers will do the marketing for you. Thursday, June 17, 2010
- 59. GUIDE TO SOCIAL STRATEGY PARTICIPATE 3 Profiles Add value & Answer questions Respect the community Syndication tools Tie into everything Thursday, June 17, 2010
- 60. PARTICIPATE:// Profiles Thursday, June 17, 2010
- 61. PARTICIPATE:// Respect the existing community ≠ ≠ followers fans connections Thursday, June 17, 2010
- 62. PARTICIPATE:// Syndication tools BRAND del.icio.us . . . Thursday, June 17, 2010
- 63. PARTICIPATE:// Tie into everything Thursday, June 17, 2010
- 64. GUIDE TO SOCIAL STRATEGY MEASURE 4 Measurement tools Which metrics to watch Thursday, June 17, 2010
- 65. MEASURE:// Measurement tools Thursday, June 17, 2010
- 66. MEASURE:// Measurement tools Thursday, June 17, 2010
- 67. MEASURE:// Measurement tools Thursday, June 17, 2010
- 68. MEASURE:// Which metrics to watch 2009 traffic, pageviews, number of followers & fans 2010 reach, share of voice, sentiment Thursday, June 17, 2010
- 69. MEASURE:// Which metrics to watch PURPOSE METRICS deals & specials posts, click-throughs, redemptions customer service conversations, answers, sentiment awareness, leadership fans, followers, retweets, shares Thursday, June 17, 2010
- 70. MEASURE:// Which metrics to watch PURPOSE METRICS deals & specials posts, click-throughs, redemptions customer service conversations, answers, sentiment awareness, leadership fans, followers, retweets, shares Thursday, June 17, 2010
- 71. CONTENTS UNDER PRESSURE Social Media Marketing Why Social Matters for Non-Profits Guide to Social Strategy Steal these ideas Thursday, June 17, 2010
- 72. Thursday, June 17, 2010
- 73. Thursday, June 17, 2010
- 74. for #California Oakland Museum of California (@oaklandmuseumca) Contemporary Jewish Museum (@jewseum) San Francisco Museum of Modern Art (@sfmoma) Yerba Buena Center for the Arts (@ybca) Exploratorium (@exploratorium) California Academy of Sciences (@calacademy) Asian Art Museum (@asianartmuseum) Thursday, June 17, 2010
- 75. Seen at San Francisco BART stations Thursday, June 17, 2010
- 76. YouTube Nonprofit Program Extra branding capabilities Increased upload capacity Call-to-action overlays youtube.com/nonprofits Thursday, June 17, 2010
- 77. Twitter Hope140 hope140.org Thursday, June 17, 2010
- 78. Facebook Causes Application causes.com Thursday, June 17, 2010
- 79. Thursday, June 17, 2010
- 80. If you approach every channel with the intent to add value through participation, you can’t go wrong. People will push your brand and products for you. Thursday, June 17, 2010
- 81. If you approach every channel with the intent to add value through participation, you can’t go wrong. People will push your brand and products for you. Decide to attack a project socially, develop a Social Media plan, and stick to it. Thursday, June 17, 2010
- 82. Thank you. delicious.com / daynw / nonprofits GradyBritton.com For my card, txt: DAYN to 50500 GradyBritton dayn Thursday, June 17, 2010