Online Seller Wales Cardiff featuring three speakers: Tamebay’s very own Chris Dawson, Online Seller Wales founder Prabhat Shah and Deepak Goyal from Currencies Direct. Topics will include Google Shopping Ads, trading internationally on marketplaces and specifically trading overseas on eBay.

1. Cardiff Digital,
Cardiff County Hall
Thursday, 31st July 2014
6:30pm
www.OnlineSellerWales.com

2. ezbob business finance solutions are ideal for all company
types. EZBOB understands the online market place and
aims to support merchants striving to grow their business.
As an eBay seller, Amazon seller, or operate any kind of
online store, you can link your account with EZBOB and
apply for loan up to 50,000 in less than 5 minutes to apply
with a 100% free and online application.
ezbob understands how Online Seller Events like this plays
crucial role to help retailers grow their online business
and has kindly supported this event. If you are looking for
a quick loan to boost your working capital please speak
with the customer care team at ezbob.

3. About OSW
• Aim to equip sellers with bite-size learning which can be
implemented immediately.
• Self Funded and Always Free for Retailers
• Our topics include anything everything related with online
selling; from eBay, Amazon, Rakuten Play to SEO, Email
Marketing and Google Shopping Ads.
• Contact to Suggest Topic, Deliver talk or organise event in
your area please 07518839629 or to ps@onlinesellerwales.com
PRABHAT SHAH
@day2dayeBay
Run Training & Consultancy on Marketplaces
& Digital Marketing

4. • 95% eBay Sellers Exports
• Selling to more than 200 countries
• Key Markets: Ireland, USA, France,
Germany, Portugal

5. Topics / Speakers
International
Marketplace
Selling

6. 10 mins Q & A after
each session
Speakers: 25 Minutes Each
Presentation to
be Emailed

7. Who’s talking?
Cross Border
Trade
Deepak Goyal
Let’s talk

8. Currencies Direct | All rights reserved 2014 ©
2
Takeaways for today
E-tailing
Let’s talk
1. Where can you sell internationally, and how to choose
2. How could you price your item overseas – main considerations
3. What are the options of getting paid
4. What if you are sourcing overseas?
5. The Currencies Direct e-tailer service

9. Currencies Direct | All rights reserved 2014 ©
3
Where can you sell internationally using marketplaces easily?
E-tailing
Let’s talk
USA UK CHINA GERMANY JAPAN

10. Currencies Direct | All rights reserved 2014 ©
4
Which platform to use?
E-tailing
Let’s talk
Vs
1. Category performance & access
2. Listing costs & fees
3. Logistics & fulfilment services offered
4. Support for internationalisation
5. Personal preference – where are you comfortable?

11. Currencies Direct | All rights reserved 2014 ©
5
Anything else to consider
E-tailing
Let’s talk
• Your language capabilities
• Cultural preferences
• Previous passive sales (and enquiries)
• Competition
• Timing

12. Currencies Direct | All rights reserved 2014 ©
6
E-tailing
Let’s talk
How do you price your product in another currency?
UK GBP
selling price
Current
exchange
rate
Additional
costs x+ =
Foreign
currency
price
Simple enough….
……….but don’t forget

13. Currencies Direct | All rights reserved 2014 ©
7
E-tailing
Let’s talk
How do you price your product in another currency?
• Exchange rates move daily
• Additional costs will generally rise over time
• Imports will be affected by currency
• Domestic pricing/competition
• Your stock levels
• System rules
Check and
maintain regularly
Consider re-pricing
software

14. Currencies Direct | All rights reserved 2014 ©
8
E-tailing
Let’s talk
3.4% transaction fee
+ 0.5% Cross border fees
+ 2.5% Currency Conversion Fee
+ 0.35€ fixed fee
>6.5% in charges!
Options for getting money back – the ebay route
.de
.fr .es
.it

15. Currencies Direct | All rights reserved 2014 ©
9
E-tailing
Let’s talk
Amazon
Currency
Converter for
Sellers (ACCS)
will charge 4%!
Options for getting money back – the amazon route

16. Currencies Direct | All rights reserved 2014 ©
10
E-tailing
Let’s talk
Use a EUR collection
account instead
Avoid currency
conversion
fees and save
at least 2%

17. Currencies Direct | All rights reserved 2014 ©
11
E-tailing
Let’s talk
$100
1.50
GBP/USD
Exchange rate
£66.67
Purchase
price
Cost price in
GBP
1.54 £64.93
Cost price
reduced by
2.6%!
Do you import your stock?

18. Currencies Direct | All rights reserved 2014 ©
12
E-tailing
Let’s talk
Currencies Direct e-tailer service
Currencies Direct Collection Accounts:
Free to open
No monthly charge
Online application (48hrs)
Dedicated e-tailing account manager
Instant savings of at least 2%
Online platform
Access to wholesale fx rates for
international supplier payments
How does it help?
1.INCREASE PROFIT on overseas
marketplace sales
2.GROW SALES by accessing new
customers in new markets
3.REDUCE COST of stock to enable
lower pricing, profitability and price
competitiveness

19. Currencies Direct | All rights reserved 2014 ©
13
Thank you for
listening….
Let’s talk.
www.currenciesdirect.com/etailers

20. @day2dayeBay

21. 1.Why ?
2.How ?

22. Google Product Listing ads replaced Google Product Search in the
UK and around the world staring on the 13th February 2013 and it is
being Replaced by Google Shopping Campaigns in August 2014.
These formats are labelled as “Sponsored” and
appear in the space currently occupied by Adwords
ads

26. Shopping campaigns allow you to browse your product
inventory directly in Adwords and create product groups
for the items you want to bid on.

27. Why to Use Google Shopping Ads?
• Displays Image of your products
• Appear in Search Results either in top
right or in a row above organic result
• Includes Price & Store Name
• 22 % Higher Click Through Rate
compared to traditional text
campaigns
• Critically Important for eCommerce
Business

28. Where to Start Google Shopping
Campaigns ?
Create product feeds in two ways.
• One is to create a file from your eCommerce
Platform
All Shopping Carts have Google Shopping Plugins
• Create the product feed using spreadsheet
program.

29. Follow Google Feed Specification to create Feed.
Required attributes
• ID – An identifier of the item
• Title – Title of the item
• MPN – Manufacturer’s Parts Number
• EAN / UPC - Barcodes
• Description – of the item
• Product Image
• Google Product Category – Google’s category of the item
• Product Type – Your category of the item
• Link – URL directly linking to your item’s page on your website
• Image Link – URL of an image of the item
• Condition – Condition or state of the item
•Send Feed to Google Merchant
Centre which keeps All info of
your Inventory
•Connect Merchant Centre with
Your Adwords Account

30. Simply Select “Shopping” from the Campaign Drop Down Menu
CREATE YOUR FIRST GOOGLE SHOPPING ADS
Google uses information in your Merchant Center products and shows relevant
products when customers look for your products on Google search and Google
shopping.

31. Enter Campaign Details including Your Daily Budget

32. Enter Ad group Name and “Promotional Text”
You can always change Promotional Text

33. Here’s How
Promotional Text
Appear

34. Your Google Shopping Ads are READY.

35. Products Funnel
Bid more for Profitable
Category

36. Click on “ + “ under Product Group to see Categories

37. Now you can Select Either All products or Certain Category

38. Here’s Example of Selection of a Category
You can Assign Different Bids for Different Categories

39. • Follow Google’s Products specification
• Update Stock Qty / Price / Product
Images ( Variants )
• Watch Out for Critical Errors
You can view this on your Merchant Center Account Dashboard. When you
encounter this situation start working on individual issues and resolve them.
Google Merchant Centre

40. Google Shopping Ads
Expect Sales from Google Shopping Ads

41. One example below shows Google Shopping Ads
Conversion Rate 8.31% for a store with Google
organic conversion of 4.70 %.
Definitely gives you better ROI.

44. • Globally Conversion rates: 2% higher
than non-PLAs
• Half of all paid search clicks are
coming from PLAs

45. Click to Start Your Campaign
*Spend £25.00, New Account Only

46. @day2dayeBay
daytodayeBay@gmail.com
M: 0751 8839 629
DaytodayeBay for Tips and Tricks of Selling Online
Available on Skype prabhat.shah1
Connect with Me on LinkedIn
http://uk.linkedin.com/in/prabhatshah
Contact for Any Help On
Google Shopping

47. CLICK HERE TO WRITE TESTIMONIALS

49. 25th September – Cardiff Digital
Click Here to Register FREE
Find Updates On
www.OnlineSellerWales.com