1. MAXIMUM COVERAGE!! MAXIMUM REACH!! Dainik Bhaskar Madhya Pradesh

2. 6.93 Crores Population 1.88 Crores Urban Population 4,49,000 SEC A Households Source: Indicus Analytics, Market Skyline of India, 2008

3. MADHYA PRADESH State-Level Readership 2,26,000 more Readers than 5 other newspapers put together, across Urban MP !! 13% more SEC A Reach than 5 other newspapers put together!! DB reach compared to AIR Gross Reach of 5 other newspapers Madhya Pradesh Urb+Rur / AIR figs in 000s DB ND+RE+ NB+PAT+DJ Source: IRS 2011 Q1 Figs 000s 1 5 Greater than

4. MADHYA PRADESH City-Level Readership SEC A reach of Dainik Bhaskar compared to any other newspaper 67% more reach in Indore 45% more reach in Bhopal 83% more reach in Gwalior Figs 000s Source: IRS 2011 Q1

5. MADHYA PRADESH Readership by Age-group Figs 000s Source: IRS 2011 Q1 Dainik Bhaskar Reach compared to any other newspaper Twice the number of Youngsters Twice the number of Adults Twice the number of Mature adults Dainik Bhaskar versus Nai Dunia

6. MADHYA PRADESH Dainik Bhaskar SEC AB Readership Figs 000s Source: IRS 2011 Q1 Dainik Bhaskar has 22% more SEC AB readers compared to 5 other newspapers together !!! Dainik Bhaskar versus Nai Dunia + Patrika + Raj Exp + Dainik Jagran + Navbharat DB reach compared to AIR Gross Reach of 5 other newspapers

7. MADHYA PRADESH Dainik Bhaskar reach of Graduates+ DB Average Issue Readership 000s Dainik Bhaskar reaches 203% more Graduate & Post-Graduate readers compared to the nearest competing newspaper !!! Dainik Bhaskar vs Nai Dunia Source: IRS 2011 Q1

8. MADHYA PRADESH Dainik Bhaskar reach of affluent readers DB Average Issue Readership 000s Dainik Bhaskar reaches 18% more readers from households with a Monthly Income of Rs.10,000+ compared to 5 other newspapers put together!!! Source: IRS 2011 Q1 Dainik Bhaskar versus Nai Dunia + Patrika + Raj Exp + Dainik Jagran + Navbharat DB reach compared to AIR Gross Reach of 5 other newspapers

9. Dainik Bhaskar Madhya Pradesh MAXIMUM COVERAGE!! MAXIMUM REACH!!