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‘‘ I thInk we’re all
terrIfIed to be what
                            ‘‘
we’re meant to be.
05    steve
      pressfIeld

22    “I went through a lot of struggle that helped
      me fIgure out what mattered to me.”


29
                                                      JAN
      “no lIfe Is Immune from
      the ups and downs...”                           2 011
CONTENTS                      TIPS


        THE war of arT
                       5        Best if viewed in
                                Acrobat Reader.
             Steve Pressfield   click here to download.



                  17
rEaliTy gavE ouT on mE          Best viewed full screen.
             Pema Chodron       Click above icon to go full screen.



                 22
    THE arT of succEss
                Jen Bekman



                 29
THE DETErminED sTrEak
              Lynda Resnick
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“ Many men go fishing all of their
  lives without knowing that it is
  not fish they are after.”
 Henry David Thoreau
5




“   My experience as a writer was
    far more about overcoming my
    fear than it was about the craft of
    writing. ”



    THE waR
    OF aRT
    An InTERvIEW WITh
    STEvEn PRESSFIELD

    I: In The War of Art, you talk about the force of
    Resistance based on your own experience as a
    writer, writing screenplays and novels. You noticed
    that while you struggled with Resistance, many of




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6

                                                                 it was fear. My resistance,     to deal with it, I thought,
                                                                 or whatever you’d like to       “I’ve got to get this down
                                                                 call it, gave me so many        for other people,” because
                                                                 bullshit reasons in my          I hadn’t read it anywhere
                                                                 head why I shouldn’t            else or heard anybody
                                                                 finish the novel, and it        talking about this force.
                                                                 actually convinced me.          Books about writing that
                                                                 Perhaps on a deeper level       I’d seen were about the
                                                                 I felt it, but on the surface   craft of writing, not about
                                                                 I was so full of excuses, ra-   how freaking scary it is
                                                                 tionalizations and blam-        just to sit down and face
                                                                 ing other people or influ-      the typewriter. That’s why
                                                                 ences that I didn’t see my      I started it. Because my
                                                                 own fear. Finally, over the     experience as a writer
                                                                 years of trying to redeem       was far more about over-
    your friends did as well.   full-time into this writing      myself from that failure,       coming fear than it was,
    Was that the inspira-       thing and totally cracked        which was not only a            or is, about any of the
    tion for the book?          out about 99.9% of the           failure for me, but for my      craft or anything else. The
                                way through it, but then         wife and family because         craft of writing is pretty
    S: I’ve been thinking       I just choked. Fear seized       I blew everything up and        easy. It’s the overcoming
    about this because I’ve     me and I quit. My mar-           hurt everybody around           of the fear that’s the hard
    actually started to plot    riage broke up, my writ-         me, I realized what that        part.
    out The War of Art 2. I     ing stopped, and on and          force was. It became clear
    thought about the first     on, and lots of terrible         to me that fear, or Resis-      I: Why do you think that
    novel I tried to write      stuff happened.                  tance, was the dominant         is? Why does it scare us
    when I was a 24-year-old                                     thing in my life.               so much? I spoke to an
    married guy in new York     At the time, the insidi-                                         advertising executive
    City. I quit my advertis-   ous part of the fear was         So now, 20 or 25 years          sometime last year for
    ing job and just plunged    that I didn’t even realize       later, as I evolved a way       the magazine and he




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7

                                 could be five feet from
                                 the summit of Mount                 “ I ThInK WE’RE
                                 Everest, but if there’s a
                                 ledge under you, you’re
                                                                       TERRIFIED, TO BE WhAT
                                 not exposed. But if you’re
                                 20 feet off the ground
                                                                       WE’RE MEAnT TO BE.
                                 and there’s a straight                BECAuSE ThEn ALL ThE
                                 drop underneath you,
                                 then you’re exposed - and             RESPOnSIBILITY LAYS On
                                 being exposed is when
                                 you really need to be a
                                                                       uS AnD WE CAn’T hIDE
                                 great mountain climber.               BEhInD AnYThInG. ”
                                 So, I think one of the fears
    said, “The biggest fear      is just falling off the side
    I have is the blank can-     of the mountain, which               says “heaven” and the       people that I admire are
    vas.”                        is a pretty valid fear be-           other says “Books about     those who’ve picked the
                                 cause it’s no fun to crash           heaven.” It’s so much       door that says heaven
    S: You know, I think there   and burn. But I don’t think          easier to read the books    and are not afraid, or if
    are two things, and we’ll    that’s the big fear. The             about heaven because        they are afraid, they’ve
    do the easy one first.       big fear is more of suc-             you know, if I open that    overcome that fear and
    There’s a term in moun-      ceeding than of failing.             door and go to heaven,      aren’t afraid to be every-
    tain climbing called         I’m not sure why that’s so           holy cow. I think we’re     thing they can be and not
    “Exposure.” A climber is     terrifying, but it is. It’s like     all terrified of that, to   hold back anything.
    exposed when there’s         that famous cartoon from             be what we’re meant to
    a big drop underneath        the new Yorker where a               be. Because then all the    I: What do you think
    him, and he’s not exposed    perplexed-looking person             responsibility lays on us   it is about the people
    when there’s a ledge         is standing in front of two          and we can’t hide behind    who choose that door?
    underneath him. So you       closed doors. One door               anything. Certainly the     Do you think we can all




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    manifest that quality
    and be that person for
    ourselves?

    S: I have a theory, which
    could be wrong, that do-
    ing the fearless thing is
    what creates charisma
    and that you can tell a
    successful person by
    someone who does what
    scares them. Bob Dylan
    comes to mind. here’s
    a guy who’s really been
    himself, totally, and
    there’s that indescribable
    charisma. I have another
    friend, who’s maybe ten
    years older than me who’s
    a mentor. he’s gay and
    when I first knew him and    in those days was a big        think that somehow fear-     make sure we’re being
    worked for him in the late   deal. he just said, “This      lessness creates charisma.   who we are? We don’t
    sixties, he was the most     is who I am. I don’t give                                   do that enough.
    unapologetically himself     a shit what any of you         I: You’re right. We spend
    of anybody that I’ve ever    think.” And he did ex-         so much time worrying        S: no, we certainly don’t.
    known and it was tremen-     actly what he wanted to        if people will approve of    Most people are para-
    dously inspirational to be   do and he was fantastic        what we’re doing, but        lyzed by that and even
    around him because to        about it, in business and      how often do we check        those of us that are aware
    be an open homosexual        in every other way. So I       in with ourselves and        of it, it’s still an incredible



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    effort to be able to do it. I
    can tell you that I’m work-
                                             S: I do and I can’t really
                                             explain it. It’s interest-
                                                                            “ PART OF
    ing on it all the time.                  ing from a writer’s point        ThE Ex-
    I: It’s a discipline and
                                             of view, because a lot of
                                             times we don’t even know         ERCISE OF
    a learning that being
    comfortable in your
                                             what we really think. Part
                                             of the exercise of writing
                                                                              WRITInG
    own skin just might re-                  for me is that I discover in     FOR ME IS
    duce fear.                               the act of it who I am and
                                             what I think. It’s like what     ThAT I
    S: I think it is, and I’m not
    sure why the terror is as
                                             comes out on the page,
                                             that must be me. In other
                                                                              DISCOvER
    great as it is. You’d think it           words, fear arises when          In ThE ACT
    would be easy to be your-
    self or do what you love
                                             we’re on the brink of tak-
                                             ing some action because
                                                                              OF IT WhO
    or say what you believe,                 in some way we know              I AM AnD
    but it’s not. We get wor-
    ried about rejection and
                                             it will reveal ourselves
                                             to the world, and that’s         WhAT I
    then our censor doesn’t
    let us go beyond it. That’s
                                             frightening.                     ThInK. ”
    why it’s necessary to have               We’re totally exposed and
    a model, because it in-                  the crazy part of it is that    “Wow, that’s better than
    spires you to that same                  that’s when we’re at our        I thought I could be!” It
    level and helps you when                 best, when we’re most in        seems like the antidote
    you’re around it.                        touch with our own pow-         for me is a relentless, pro-
                                             er. And you look back at        fessional discipline - con-
    I: Do you think fear of                  that page, at something         tinuing to push myself
    success is greater than                  you did that you didn’t         and demystify the fear as
    the fear of failure?                     know was in you and say,        much as possible so I’m



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     not facing the dragon ev-       I: It’s like having your         and he tells you exactly       day.” You have to detach
     eryday but just getting up      heart pulled out of your         how you should measure         yourself from expectation
     to work.                        chest.                           it. You don’t measure it       and results.
                                                                      on whether they say yes,
     I: Does that tangibly           S: I can’t imagine how           you simply measure it on       I: Expectations intro-
     mean you write every            people do it; it would be        “Did I do it” and you keep     duces fear into the
     day toward a goal?              really hard for me. But it’s     your score in a great pro-     equation.

     S: I do. It’s real writing,
     whatever I’m working on        “ ThE AnTIDOTE FOR ME IS A RELEnTLESS,
     at the time. I just finished
     a wonderful book by a            PROFESSIOnAL DISCIPLInE - COnTInuInG
     man named nick Murray,
     called The Game of num-
                                      TO MAKE IT hAPPEn,TO PuSh MYSELF In
     bers. Murray’s profession        ThE FACE OF ADvERSITY AnD DEMYSTIFY
     is coaching financial advi-
     sors. he sent me the book
                                      ThE FEAR AS MuCh AS POSSIBLE. ”
     because he said The War
     of Art inspired him to
     write it. In that business      a classic case of resistance     fessional way. From the        S: It’s like what a coach
     apparently, if you’re a fi-     to exposure and nick             point of view of a writer      would say to you if you
     nancial advisor and you’re      has a wonderful way of           it’s “I’m going to sit down    were trying to win the
     trying to get clients, you      getting people to have a         here today and I’m go-         hundred-yard dash, “You
     have to cold call people        positive attitude toward         ing to work for four hours     just gotta get out there
     for sales, which is com-        it. What he says is, you         and I don’t care what          and run each day. Go to
     pletely terrifying and the      have to say to yourself          happens. I don’t care how      the gym, run, do what
     Resistance comes up a           twenty times a day, “I’m         good it is or bad it is. I’m   you have to do, don’t
     lot. I could never cold call    going to cold call or cold       going do that today and        worry about the outcome.
     anyone.                         approach somebody”               tomorrow and the next          If you do, then you’ll



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     freeze. You’ll be afraid of
     failure.” If you just con-
                                    Where did that come
                                    from?”
                                                                      stronger than the pain of
                                                                                                “ YOu CAn
                                                                      simply doing it. It’s defi-
     centrate on the act itself,                                      nitely true in my experi-   WRITE A
     on the process, that is a
     great professional way to
                                    I: I wish I could say that
                                    right now! I’ve been
                                                                      ence. I was just watching
                                                                      a tribute to director Mike  ChARACTER
     demystify fear.                struggling with a piece
                                    and putting it off, and
                                                                      nichols last night, and I
                                                                      realized that when you’re
                                                                                                  ThAT’S MORE
     I: I’ve tried that and         realizing that not do-            an actor doing a difficult  InTELLIGEnT
     I find it teaches me
     about what I can and
                                    ing it is more annoying
                                    than just getting on
                                                                      scene when you have
                                                                      to cry or get emotional,    ThAn YOu
     can’t do and where my          with it.                          that’s absolutely terrify-
                                                                      ing. Actors like Dustin
                                                                                                  ARE. SO WhAT
                                                                                                  WE ThInK ARE
     limits are.
                                    S: I know exactly what            hoffman and Meryl
     S: I remember one of the
     first things I learned writ-
                                    you mean - when the
                                    pain of not doing it is
                                                                      Streep kept saying “We
                                                                      love you” to Mike because
                                                                                                  OuR LIMITS
     ing my first book, The                                           as a director he gave       ARE REALLY
     Legend of Bagger vance,
     was that you can write
                                                                      them a safe space where
                                                                      they could let it all hang  An ILLuSIOn
     a character that’s more
     intelligent than you are.
                                                                      out even with the cam-
                                                                      era rolling and everyone
                                                                                                  BECAuSE
     So what we think are our                                         looking at them. Some-      ThE PLACE
     limits are really an illu-
     sion because the place
                                                                      how, he made them feel
                                                                      that nobody was going to
                                                                                                  WE’RE COM-
     we’re coming from is                                             judge them and that they    InG FROM
     much deeper than that.
     Once we let it out, it can
                                                                      could really go for it.
                                                                                                  IS MuCh
     really surprise us. You
     write something and
                                                                      I think that we need to
                                                                      do that for ourselves. We
                                                                                                  DEEPER ThAn
     think, “Wow, did I do that?                                      need to become our own      ThAT. ”

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     Mike nichols and give
     ourselves a safe space to
                                  “ WE JuST                        it. It’s easy to say but hard
                                                                   to do.
                                                                                                   I: Do you do that with
                                                                                                   yourself, have discipline
     just try and let it rip.       hAvE TO                        I: It’s like the story of
                                                                                                   everyday?

     I: Usually our censor          PLuG OuR                       Odysseus, who, when             S: I do, I try to make it a
                                                                                                   habit. I make it a job and
                                                                   he heard the sirens on
                                    EARS TO IT
     is the one calling the
     shots.                                                        the ship, told his crew to      just make sure I always

     S: Exactly. That son of a      hOWEvER                        strap him down to make
                                                                   it through that part of the
                                                                                                   get in there and do it.
                                                                                                   Each day that accrues
     bitch.
                                    WE CAn DO                      voyage without succumb-
                                                                   ing to the sirens or their
                                                                                                   helps. It never gets any
                                                                                                   easier, but it does help! If
     I: We need to find a way
     to vanquish it before
                                    AnD KEEP                       song. We have to be that
                                                                   ruthless with ourselves.
                                                                                                   I miss a day, I give myself
                                                                                                   a break, and I’ll take even
     we get pulled into his         GOInG                                                          weeks off at a time some-
     energy.
                                    FORWARD,                       S: he also told his sailors
                                                                   who were rowing past
                                                                                                   times. But if I can get a
                                                                                                   rhythm where I’m going
     S: We’re talking about it
     right now. If I was there
                                    KEEP                           the sirens to stopper their
                                                                   ears with wax so they
                                                                                                   five or six days a week,
                                                                                                   that’s really good. Today
     with you right now, I’d do
     what Colette’s original
                                    MOvInG                         couldn’t hear their song.
                                                                   Otherwise, they would
                                                                                                   is Sunday and I’ll be work-
                                                                                                   ing a bit today too, just to
     manager/agent/boy-             ThOSE                          have crashed into the           keep the rhythm going.
     friend did to her - lock
     her in her room and not        OARS. ”                        rocks. We have to do that
                                                                   too. That’s the Resistance      I: I feel much better if
     let her come out until she                                    song, the fear that’s out       I’m consistent, even if
     produced three pages of                                       there, we just have to          that means doing some
     writing. he wouldn’t even     S: But that’s what it takes     plug our ears to it how-        things over the week-
     feed her until she wrote.     sometimes. We have to           ever we can do and keep         end.
                                   do it to ourselves. Let’s       going forward, keep mov-
     I: That is hardcore.          just get in a room and do       ing those oars.                 S: I’m with you. I think



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     weekends can be a good         guy, and I think anyone         real problem. That’s why     I can forgive and under-
     time to get stuff done.        who’s driven to create,         marriages break up. That’s   stand someone who I’m
                                    that’s just the name of the     why people have a hard       with who’s also doing
     I: What if your disci-         game. If you’re married         time. Maybe the best type    that, like “Go for it, I’m
     pline or the way you           to Kobe Bryant, you have        of marriage is two people    glad to see it.” But that’s
     work doesn’t jive with
     your surrounding envi-
     ronment, or the people
     in it? You have a section      “ IF YOu’RE MARRIED TO KOBE BRYAnT,
     in The War of Art about
     this - that just because
                                      YOu hAvE TO KnOW ThAT hE’S GOInG
     you seem crazy in your
     environment, doesn’t
                                      TO BE ShOOTInG BASKETS, hE’S
     mean you are.                    GOInG TO BE TRAInInG, hE’S GOInG
     S: It’s really true, Ishita,     TO BE PRACTICInG. IF YOu MARRY hIM,
     particularly in relation-
     ships. That’s where it
                                      YOu’vE GOT TO ACCEPT IT OR IT CAn BE
     shows up because people
     do think you’re crazy
                                      A REAL PROBLEM. ”
     when you’re working
     hard. I tried recently in
     fact, to change the way        to know that he’s going         who are equally crazy        not too common, I think.
     I work to accommodate          to be shooting baskets,         and can understand each      I guess some people can
     another person and it          he’s going to be training,      other.                       produce and still lead
     doesn’t work for me at         and he’s going to be prac-                                   semi-normal lives, but
     all. I can adjust slightly     ticing. If you marry him,       From my point of view,       just from a personal view,
     but I just have to accept      that’s him and you’ve got       since I’m so steeped in my   I don’t think I’m one of
     that I’m kind of a crazy       to accept it or it can be a     particular way of living,    them.



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     I: What’s the first thing        after he comes back from        like entering a cold swim-   traction at some point.
     you do if you sit down           the gym (the gym is a           ming pool, and it gets       At some point, maybe an
     to write and the Resis-          great example because           words on a page - what       hour or 45 minutes into it,
     tance rears its head?            almost everyone feels           you’re looking for is just   I’ll say, “OK, now it’s really
                                      resistance to it), he’s got     to get into the flow a bit   time to start,” and I’ll just
     S: Firstly, just sitting down    some momentum.                  for the blank pages to       plunge into it. For me,
     is a big help. You’ve al-                                                                     it’s a very workmanlike,
     ready got something go-                                                                       lunch-pail process. Just
     ing.
                                     “ AnYWAY YOu CAn ChEAT                                        keep going forward, and
                                                                                                   hopefully at some point a
     Secondly, I’ve been writ-         IS GOOD. YOu’RE JuST                                        little magic will kick in. If
     ing a screenplay with a
     friend, Randy Wallace,            TRYInG TO FAKE YOuRSELF                                     you can get a flow going,
                                                                                                   ride that for all it’s worth.
     who wrote Braveheart.
     he has this method called
                                       OuT, GET OuT OF YOuR                                        For me, it’s like I’m look-
     “little successes” where as       hEAD AnD InTO WhAT                                          ing for my real voice.
     soon as he gets up in the
     morning, even before he           YOu’RE DOInG, AnD hOPE                                      And in order to get to
                                                                                                   that voice I have to go
     starts to write, he tries to
     do a few little things in-
                                       YOu’LL GET TRACTIOn AT                                      through a few layers of
                                                                                                   bullshit and censorship
     cluding going to the gym          SOME POInT. ”                                               and a lot of chatter chat-
     or even taking a shower.                                                                      ter chatter, but at some
     These small things count                                                                      point everything quiets
     as a little success and he       Another thing I do when         come. Anyway you can         down. That’s the place I’m
     tries to get some momen-         I start writing is to start     cheat is good. You’re just   trying to get to.
     tum going in terms of            with an easy task, like         trying to fake yourself
     doing things he doesn’t          research or noting things       out, get out of your head    I: What do you do when
     necessarily want to do. So       down from pages I’ve            and into what you’re do-     you’re stuck, either
     by the time he sits down         dog-eared in books. It’s        ing, and hope you’ll get     with writing or in life?




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     S: That’s a tough one. To       what you’re trying to do;        under me. For a few years,     no doubt about that, and
     be perfectly candid I just      otherwise, you’re going          it was so bad that when        if it were easy everybody
     had that experience re-         to die. That’s it. For me, in    I think about it now, I’m      would do it. I’m not sure
     cently, when I fell badly       my twenties, when I ran          not sure I could face it       that’s a real answer, Ishita.
     ill. The only thing I can say   away from the first book         again. So, the pain of that
     is that you have no choice      I wrote, I had such a hard       is a lot worse than the        I: That’s exactly what I
     but to just keep going          time in real life when the       pain of keeping going.         hoped for.
     forward. Just keep doing        bottom dropped out from          But it is very hard, there’s




                                      STEVE
                                       steven Pressfield is an American novelist and author of
                                       screenplays, primarily of military historical fiction such as
                                       Gates of Fire and The Tides of War. he authored The Legend
                                       of Bagger vance which became a popular feature film
                                       and most recently wrote what’s been called the ultimate
                                       creator’s handbook, The war of art. The War of Art
                                       introduces Resistance, a powerful roadblock to creativity,
                                       and helps us identify a plan to conquer it in our lives.


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17



 “   The only time we ever know what’s
     really going on is when the rug’s
     been pulled out and we can’t find
     anywhere to land... ”



     REalITY gaVE
     OUT ON mE
     PEMA ChODROn



     When things fall apart and we’re on the verge of we
     know not what, the test for each of us is to stay on
     that brink and not concretize. The spiritual journey is
     not about heaven and finally getting to a place that’s
     really swell. In fact, that way of looking at things is
     what keeps us miserable. Thinking that we can find



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18

     some lasting pleasure                                  kind of testing and also a
     and avoid pain is a hope-                              kind of healing. We think
     less cycle that goes round                             that the point is to pass
     and round endlessly, and                               the test or to overcome
     causes us to suffer great-                             the problem, but the
     ly. The very first noble                               truth is that things don’t
     truth the Buddha points                                really get solved. They
     out is that suffering is                               come together and they
     inevitable for human be-                               fall apart. Then they come
     ings as long as we believe                             together again and fall
     that things last—that                                  apart again. It’s just like
     they can be counted on                                 that. The healing comes
     to satisfy our hunger for                              from letting there be
     security. From this point                              room for all of this to hap-
     of view, the only time                                 pen: room for grief, for
     we ever know what’s re-                                relief, for misery, for joy.
     ally going on is when the
     rug’s been pulled out and                              When we think that
     we can’t find anywhere                                 something’s going to
     to land. We use these
     situations either to wake
                                  “ WE TRY TO DO WhAT       bring us pleasure, we
                                                            don’t know what’s really
     ourselves up or to put         WE ThInK IS GOInG       going to happen. When
     ourselves to sleep. Right
     now—in the very instant        TO hELP. WE nEvER       we think something is go-
                                                            ing to give us misery, we
     of groundlessness—is the
     seed of discovering our
                                    KnOW IF WE’RE           don’t know. Letting there
                                                            be room for not know-
     goodness.                      GOInG TO FALL FLAT      ing is the most important
                                                            thing of all. We try to do
     Things falling apart is a      OR SIT uP TALL. ”       what we think is going to



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             help. But we don’t know.
             We never know if we’re         “ I REMEM-
             going to fall flat or sit up
             tall. When there’s a big
                                              BER SO vIv-
             disappointment, we don’t
             know if that’s the end of
                                              IDLY A DAY
             the story. It may just be        In EARLY
             the beginning of a great
             adventure.                       SPRInG
             I read somewhere about a
                                              WhEn MY
             family who had only one
             son. They were very poor.
                                              WhOLE
             This son was extremely           REALITY
             precious to them, and
             the only thing that mat-         GAvE OuT
             tered to his family was
             that he bring them some
                                              On ME. ”
             financial support and
             prestige. Then he was           hind and take care of his
             thrown from a horse and         family.
             crippled. It seemed like
             the end of their lives. Two     Life is like that. We don’t
             weeks after that, the army      know anything. We call
             came into the village and       something bad; we call it
             took away all the healthy,      good. But really we just
             strong men to fight in the      don’t know.
             war, and this young man
             was allowed to stay be-         I remember so vividly a



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                                                                                              The truth is that he saved
                                                                                              my life. When that mar-
                                                                                              riage fell apart, I tried
                                                                                              hard—very, very hard—
                                                                                              to go back to some kind
                                                                                              of comfort, some kind
                                                                                              of security, some kind
                                                                                              of familiar resting place.
                                                                                              Fortunately for me, I
                                                                                              could never pull it off.
                                                                                              Instinctively I know that
                                                                                              annihilation of my old de-
                                                                                              pendent, clinging self was
                                                                                              the only way to go.

                                                                                              Life is a good teacher and
     day in early spring when    drinking a cup of tea. I       was no time, no thought,      a good friend. Things are
     my whole reality gave out   head the car drive up and      there was nothing—just        always in transition, if
     on me. Although it was      the door bang shut. Then       the light and a profound,     we could only realize it.
     before I had heard any      he walked around the           limitless stillness. Then I   nothing ever sums itself
     Buddhist teaching, it was   corner, and without warn-      regrouped and picked up       up in the way that we
     what some would call a      ing he told me that he         a stone and threw it at       like to dream about. The
     genuine spiritual experi-   was having an affair and       him.                          off-center, in-between
     ence. It happened when      he wanted a divorce.                                         state is an ideal situation,
     my husband told me he       I remember the sky and         When anyone asks me           a situation in which we
     was having an affair. We    how huge it was. I re-         how I got involved in         don’t get caught and we
     lived in northern new       member the sound of the        Buddhism, I always say        can open our hearts and
     Mexico. I was standing in   river and the steam rising     it was because I was so       minds beyond limit. It’s a
     front of our adobe house    up from my tea. There          angry with my husband.        very tender, nonaggres-



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     sive, open-ended state of   of chaos, learning not to      into a sense of relief, a    this and ask ourselves,
     affairs.                    panic—this is the spiritual    sense of inspiration.        “Am I going to add to the
                                 path. Getting the knack                                     aggression in the world?”
     To stay with that shaki-    of catching ourselves, of      Everyday we could think      Every day, at the mo-
     ness—to stay with a         gently and compassion-         about the aggression in      ment when things get to
     broken heart, with a        ately catching ourselves       the world, in new York,      the edge, we can just ask
     rumbling stomach, with      is that path of the war-       Los Angeles, halifax, Tai-   ourselves, “Am I going to
     the feeling of hopeless-    rior. We catch ourselves       wan, Beirut, Kuwait, So-     practice peace, or am I
     ness and wanting to get     one zillion times as once      malia, Iraq, everywhere.     going to war?”  
     revenge—that is the         again, whether we like         All over the world, every-
     path of true awakening.     it or not, we harden into      body always strikes out at   Excerpt from “When Things
     Sticking with that uncer-   resentment, bitterness,        the enemy, and the pain      Fall Apart” by Pema Chodron,
     tainty, getting the knack   righteous indignation—         escalates forever. Every     published in 2000 by Shamb-
     of relaxing in the midst    harden in any way, even        day we could reflect on      hala.




                                    PEma
                                    Pema chödrön is an American Buddhist nun and
                                    leading teacher on meditation and its application
                                    to everyday life. She is widely known for her
                                    charming and down-to-earth interpretation of
                                    Tibetan Buddhism and is the author of no Time
                                    to Lose, Getting unstuck, when Things fall
                                    apart, Start Where You Are, The Places That Scare
                                    You, and The Wisdom of no Escape.


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22




“    Art is an incredibly valuable thing,
     not as an investment but as
     something that enriches life in ways
     you can understand right away. ”




     THE aRT OF
     SUCCESS
     JEn BEKMAn


     THE NEw mE
     Opening the gallery was a pretty spontaneous action
     for me. It was amazing to discover that I was good at
     something new in my early thirties, and I really had



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     nothing to lose. I had                              could redirect myself and
     been working in the in-                             do something new. I went
     teractive business for a                            through a period of feel-
     long time and when the                              ing totally washed up in
     bubble burst in 2002, I                             the corporate world, and
     felt a little like I’d gone                         to have an opportunity
     through the zenith of my                            to reinvent myself really
     career; that because I was                          changed my life. It gave
     so focused on the future                            me a detachment that
     I wasn’t enjoying where I                           I’d never had before and
     was, which was actually                             I felt like I could be who
     very abstract -working at                           I really was. My identity
     netscape and Disney put-                            wasn’t so tied up with
     ting together presenta-                             what I was doing, but in
     tions for things that never                         my ability to do things
     ended up happening.                                 - to be more capable of
                                                         changing.
     So, opening the gallery
     was more of an obligation                           Initially, it was just sheer
     for me to just go for it be-                        stubbornness - I felt
     cause there weren’t dire                            like this was how things
     consequences if I didn’t                            should be and there
     succeed. I didn’t have a                            was a direct impact to
     lot of dependencies, kids                           be made on people by
     or a partner who would                              revealing art in this way.
     be impacted, and that                               But it was a new life that
     opened me up to taking a                            even my parents disap-
     lot more risks. And even if                         proved of initially in some
     I didn’t succeed, I felt like I                     ways, and I knew that if I



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             gave up on the gallery I’d     much more fearless. I re-
             never hear the end of it       alized that I still had a lot
             from them!                     even though I was living
                                            off of my credit cards, and
             a CHaNgE IN                    I was incredibly grateful
             TRaJECTORY                     during that time and even
                                            now. I had incredible
             Since then, I’ve had a         friends helping me, and
             whole different trajec-        I’m not very spiritual, but
             tory, a difficult path, but    it feels like a privilege to
             a privileged one. Initially,   be able to give my energy
             I didn’t have any fund-        to what I think of as a
             ing or resources, and I        greater good. For me that
             learned a lot running          good centers around the
             the gallery very leanly.       experience of support-
             Financially it has always      ing artists. So, I began to
             been a bit difficult and at    look, not at how much
             one point I was behind a       money I was spending,
             few months on the rent         but what was I spending
             at the gallery. When I         it on- something valuable
             had almost nothing at all      or something fruitless? In
             and was living off credit      my life, art is an incredibly
             cards, I had to pare down      valuable thing, not as an
             my needs to, “Do I have        investment but as some-
             a roof over my head? Am        thing that enriches life in
             I going to eat tonight?” I     ways you can understand
             began looking at it like a     right away, perhaps also
             privilege in the context of    in ways you can’t under-
             my frugality and became        stand at all until you ac-



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                                                                                               mitting that I’m scared
                                                                                               and uncertain, people
                                                                                               realize that their own ap-
                                                                                               prehensions are normal.
                                                                                               It helps people feel more
                                                                                               confident making deci-
                                                                                               sions about liking and
                                                                                               rejecting art, which is
                                                                                               important because taste
                                                                                               is informed more strongly
                                                                                               by rejecting things than
                                                                                               it is by accepting them.
                                                                                               I feel like I’m constantly
                                                                                               scared or hesitant and
     tually have it in your life.   I’d have more opportuni-       addressed people’s fears    just push myself forward.
     It’s something that can        ties to focus on things        on a daily basis. They      I’m not afraid to admit
     ground you with yourself       that I was good at and         would perceive me as        that I’m not always sure,
     and with the world.            which excited me, not on       being totally confident,    and to have an audience
                                    bookkeeping. So I saw          but I’m really not. I un-   who I can be cordial and
     Another element was that       there was room to grow,        derstand why someone        direct about it with is re-
     as an entrepreneur you         which kept me moving           doesn’t want to make        ally great for me. When I
     need cashflow, which I         forward.                       a $4,000 mistake with       first opened, I naturally
     didn’t have. So in the be-                                    a piece of art and more     gravitated toward pho-
     ginning I was forced to do                                    than that, people bring     tography because paint-
     things for years and years     SOlIdaRITY IN                  a lot of baggage when       ing really intimidated me.
     that I wasn’t good at, and     UNCERTaINTY                    they go to a gallery or a   I was more scared of mak-
     I think I realized that as                                    museum, in terms of what    ing mistakes in that realm
     the business grew and          With the gallery, I had to     they should or shouldn’t    because I’m intimidated
     became more successful         create a dialogue where I      know. In me directly ad-    when I look at a painting



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                                                                  there were a lot of people      that once they tried it at
                                                                  who understood the gal-         a lower price, they’d want
                                                                  lery system as the only         the good stuff.
                                                                  way it could be done.
                                                                  It wasn’t questioned.           People need something
                                                                  When I told people that         good in their lives right
                                                                  I wanted to sell really         now, so it’s nice to be able
                                                                  great quality prints at a       to offer that to them for
                                                                  reasonable price, people        $20. I really do want to
                                                                  said, “You can’t sell a print   transform people’s rela-
                                                                  for $20, there’s just no        tionships with art. A lot of
                                                                  way.” The artists thought       artists that we’ve worked
                                                                  I was crazy. The printers       with had never earned
                                                                  thought I was crazy. no-        money from their art be-
                                                                  body believed it would          fore 20x200. The first time
                                                                  work. But it was impor-         we had a party for it I had
                                                                  tant enough to me to            both artists and collectors
                                                                  make it work, and now it’s      tell me that it changed
                                                                  growing and really reso-        their lives, and there’s
     and realize that I don’t    THE 20x200                       nating with people. I real-     nothing more gratifying
     know art history. That      STORY                            ized that people didn’t         than that. I think I have a
     fear was much more pres-                                     buy things in galleries be-     different playbook than
     ent with painting than it   I don’t accept things the        cause they didn’t under-        some other people, be-
     was with photography        way they are and I’m al-         stand the value of it. So I     cause at one point when
     because to me, photog-      ways trying to root out          thought that giving peo-        I was struggling finan-
     raphy is such a quintes-    assumptions I’m making.          ple even once experience        cially a good friend of
     sentially contemporary      One of my biggest frus-          of art and pricing low          mine said, “You’re going
     medium that we all have     trations in dealing with         would be the gateway            to have to come up with
     fluency with it.            art is that when I started,      drug into the art world -       some different criteria



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     “ OnE OF MY     fast, beyond money, in
                     order to make it through
                                                    artist” is about struggling.
                                                    I’ve seen the way that be-
                                                                                   tive feedback I get about
                                                                                   the gallery, it’s the criti-
       BIGGEST       this,” and he told me that
                     I successfully opened
                                                    ing successful can chal-
                                                    lenge an artist who’s been
                                                                                   cism that lands the most
                                                                                   sorely, that sticks with
       FRuSTRA-      the gallery and had            struggling. I’ve always        me. I went through a lot

       TIOnS In      done things that no one
                     else had done, with a
                                                    believed in marketing be-
                                                    cause I feel it’s a way that
                                                                                   of struggle that helped
                                                                                   me figure out my values
       DEALInG       level of risk pretty incon-
                     ceivable to most people,
                                                    you reach people with
                                                    your art. You want to mar-
                                                                                   and what mattered to me,
                                                                                   and what success meant
       WITh ART IS   and that meant a lot to
                     me.
                                                    ket yourself, but you don’t
                                                    want to come across as so
                                                                                   to me, and that’s ulti-
                                                                                   mately what kept me go-
       ThAT WhEn                                    slick that people question     ing. I spoke to someone

       I START-      lIVE wITH
                     aRT, IT’S
                                                    your authenticity. That’s
                                                    why I’m always talking
                                                                                   new in our office just the
                                                                                   other day, and anyone
       ED, ThERE     gOOd FOR
                                                    about how something
                                                    makes me feel. I’m inter-
                                                                                   new who starts working
                                                                                   with us becomes quickly
       WERE A LOT    YOU                            ested in how living with a     overwhelmed with every-

       OF PEOPLE     Since I’ve opened the
                                                    piece of art can transform
                                                    your relationship with
                                                                                   thing there is to do, which
                                                                                   in a large part is my fault
       WhO un-       gallery my motto is “Live
                     with art, it’s good for
                                                    other artists, and how it
                                                    makes going to the muse-
                                                                                   because I have so many
                                                                                   ideas which seem smart
       DERSTOOD      you.” It’s a deep part of      um or gallery a different      at the time but which are

       ThE GALLERY   me. I’m concerned about
                     that perception of my
                                                    experience. In this way,
                                                    the management of the
                                                                                   hard to execute. So I said
                                                                                   to her, “You know, the
       SYSTEM AS     sincerity because be-
                     ing successful in the art
                                                    gallery itself becomes an
                                                    art form instead of a slick
                                                                                   one thing you have to re-
                                                                                   member is that it’s going
       ThE OnLY      business has a stigma
                     of impropriety about it.
                                                    business.                      to be really easy to end
                                                                                   every day worrying about
       WAY. ”        Part of being a “starving      Even with all the posi-        what you didn’t get done.



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     But unless you make a          right now. So despite the      think about, and you can’t    I look back on the times
     concerted effort to reflect    struggles it’s been a much     always be right. But this     that I’ve done that and I
     upon what you did get          happier road and I’m a         goes back to the central      can’t believe I’ve had the
     done, there’s absolutely       happier person doing           question of fear, I ask my-   nerve to do it! But I also
     no need to feel like a fail-   what I believe in. There       self what’s the worst that    think about all the times
     ure.” That’s a perspective     are so many mistakes I’ve      could happen? Because         I’ve been rejected, and
     that was a direct result of    made, some I’ll probably       why shouldn’t you ask         I just don’t really even
     my friends challenging         make today, and you re-        someone for something         think about it anymore
     me, that the only concept      ally can’t avoid that. In      or why shouldn’t you do       because it’s all about
     of success is if you have      life there are a million       something? What’s the         whatever keeps you mov-
     money in your pocket           decisions and things to        worst that could happen?      ing.




                                       JEN
                                       Jen Bekman is the owner of Jen Bekman Gallery, exhibiting the
                                       work of emerging artists in photography and mixed media. Jen
                                       Bekman Projects, Inc. evolved from the gallery and is a unique
                                       organization encompassing an array of projects including 20 x 200,
                                       which sells quality prints and photos at affordable prices. She is the
                                       founder of Hey, Hot shot!, an international photo competition, and
                                       has been featured in The new York Times, harper’s, Art in America,
                                       Foam, Businessweek, Dwell, and Le Monde.


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“    Tomorrow morning when you
     wake up, unless you’re living under
     some horrible circumstances,
     choose bliss. ”



     THE
     dETERmINEd
     STREak
     An InTERvIEW WITh
     LYnDA RESnICK

     I: You’ve had the entrepreneur streak since you
     were a teenager. Do you think your personality
     made you a good fit for business and is that what
     you always wanted to do?



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     L: I started embracing
     my natural skills at a very
     young age, because I was
     trained in art and accept-
     ed into art school, but
     couldn’t go because my
     father didn’t want to send
     me - he thought I never
     committed to anything! I
     went to community col-
     lege for a year but was
     bored out of my mind so
     decided to quit and go to
     work developing ads for
     little stores, which is how
     I started in the advertis-
     ing world. I took some
     classes at the newspaper
     to learn how to type, to
     size a photograph and
     how to do all of these
     old-fashioned things that
     you don’t have to do any-     Philadelphia that taught       really, I don’t think I had   to further that fine arts
     more, but I already had       creative writing and I         the burning desire to         career. Instead I funneled
     the ability to illustrate     had my studio there. I         do so in the first place.     my creative thought and
     and to write.                 had talents, but I knew I      If I did, I know I would      spirit and my talent into
                                   wasn’t going to become         have found a way to do        commercial art. I taught
     Then I went to a very pro-    a fine artist through art      it - waitressed, worked       myself and don’t feel that
     gressive public school in     school training because,       nights, whatever I could      I suffered from the lack of



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                                                                         at the agency, with no        I: Since you just men-
                                                                         employees. I had two          tioned it, did you de-
                                                                         children in rapid succes-     velop boundaries as
                                                                         sion and by the time I was    a entrepreneur while
                                                                         22, I was done having my      raising your family? I’ve
                                                                         kids. I was working out of    heard two viewpoints:
                                                                         my house and then hired       One says that balance
                                                                         a full-time secretary and     is something an en-
                                                                         some art directors that       trepreneur shouldn’t
                                                                         would come and go on a        even consider, while the
                                                                         freelance basis, but I was    other says that main-
                                                                         doing it all from inside my   taining clear “self-time”
                                                                         own home. My kids would       boundaries are vital.
                                                                         be outside knocking on
                                                                         the door and finally my       L: Well, it depends on
     an education because I          learned what the pitfalls           doctor told me to get out     where you are in your life
     educated myself through-        were - that’s when I start-         of my house to continue       cycle. When you make
     out my entire life - it’s all   ed to fear things.                  my work. he said, “Get        the choice to raise your
     about lifelong learning                                             the hell out of there. It’s   family and you have some
     and self-teaching.              I: You raised your family           worse for you to be home      energy to do it, you really
     Where did I get the             at the exact same time              but not home than it is       have no ability to balance
     nerve to do such a thing        you launched your ca-               for you to be away and        your life. It’s ridiculous
     though, I have no idea.         reer in advertising. Can            then come home at a rea-      to think you can. I didn’t,
     I’ve asked myself the           you describe how you                sonable hour and be with      and I had to raise two
     same question so many           started your agency                 the children.” So I moved     children, one of whom
     times. I don’t think it ever    and balanced raising                to a small office and my      had special needs. It was
     crossed my mind that I          your children?                      business grew until I had     exhausting, and to be
     might not be success-                                               thirteen employees in my      honest, my first marriage
     ful until I got older and I     L: Initially, I was alone           early twenties.               sort of fell apart. Being a



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     single mother to a child       we are and as close our
     with challenges, with thir-    relationship is, that his
     teen employees and a ton       ego would have allowed
     of responsibility - it was     me to have a business
     very tough. I often feel       separate from him. It
     that I missed a lot with       worked out well because
     my children and that’s         I was very interested in
     why I bug my grandchil-        doing the things that he
     dren now until they push       wanted to do and so we
     me away. I feel sorry that     built our little empire to-
     I didn’t get to do a lot of    gether. But that’s not ac-
     mom stuff with my chil-        tionable by most people,
     dren because I worked so       so I understand how hard
     hard when I was young.         it can really be.
     What I did forsake entirely
     was a social life, which is    One thing I always took
     very different now, but        time for was exercise and
     until I reached my fifties I   eating properly. I realized
     just didn’t have time. We      that if I perished, who
     were building businesses       was going to hold up the
     and traveling, and any         house of cards that was
     spare moment we had we         my life? So healthy living
     spent with the children.       and eating and exercise
     now, Stewart and I have        and stress management
     been married 37 years,         is imperative, and I found
     and I think the secret to      the time for those things.
     that success is working        Even if there was a child
     together because I don’t       crawling all over me as
     think, even as in love as      I was doing yoga poses,



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     I found time to do it be-                      us. It sounds funny to
     cause you’re a resource                        even say that now, but
     for your family; if you                        back then it was such a
     start to fall apart, you                       hard and fearful time. In
     can’t help them.                               the ‘80s and ‘90s there
                                                    was a recession, which
     I: Was there a particular                      we saw coming, and even
     time in your life where                        though I changed busi-
     you felt more pressure                         ness models, we still had
     than any other time?                           to fight for everything
                                                    we had. It was very hard.
     L: I don’t live with fear,                     Even though Stewart and
     but I have fearful mo-                         I were working together,
     ments, just like anybody                       it wasn’t all singing and
     does. I try to embrace                         dancing. We fought con-
     it, but I think my forties                     stantly about work and
     were more stressful than                       business issues, and it
     any other time in my life                      was particularly hard for
     because I was separated                        me to handle. I think for-
     from my family. I was liv-                     ties are typically hard for
     ing with Stewart in Phila-                     men and women, quite
     delphia, my children had                       frankly. By the time I
     just gone away to college                      reached my fifties I was a
     and my mother and fa-                          lot happier.
     ther were back in Los An-
     geles. We were isolated,                       I: It’s pretty brave to
     running a big business                         work with the man
     that in the beginning                          you’re married to, given
     seemed like a stretch for                      the ups and downs of




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      not only a business, but    going out to lunch with         portant to success. Fail-
      a marriage as well.         girlfriends, like “Oh my        ure is absolutely critical
                                  God, how can I waste that       because you don’t really
      L: It was courageous,       much time?” Even to this        learn through your suc-
      but it was necessary for    day, every meeting we           cesses; When things go
                                  have is during lunch. I’ve      brilliantly, you’re never

     “ I’vE nEvER                 never been able to break
                                  my stride in the middle
                                                                  really quite sure why. But
                                                                  when you fail, I assure
       BEEn ABLE                  of my day to go out to
                                  lunch because I never
                                                                  you, you know why and
                                                                  that’s where the lessons
       TO BREAK                   wanted to go back to
                                  work. I didn’t even have
                                                                  come from, and those
                                                                  lessons are important to
       MY STRIDE                  windows in my office so         growth. I’ve been given

       In ThE                     that I wouldn’t become
                                  too distracted. It was that
                                                                  all these accolades for
                                                                  the ventures I’ve created,

       MIDDLE OF                  level of intensity and mo-
                                  mentum.
                                                                  but let me tell you some-
                                                                  thing: there were a lot of
                                                                                                    but a fad nonetheless. We
                                                                                                    made a lot of money, had
       MY DAY TO                  I: Talk about the value
                                                                  things that happened at
                                                                  the same time that made
                                                                                                    2500 employees and 400
                                                                                                    different artists around
       GO OuT TO                  of the risks you’ve tak-        those successes happen.           the world working with

       LunCh. ”                   en in your journey.             The history of the world
                                                                  is full of stories of failures.
                                                                                                    us, and it was exciting,
                                                                                                    but it wasn’t sustainable
                                  L: If you are unwilling         And some of the things            because people stopped
      me. There was no way        to take risks in life, you      that I thought were suc-          collecting. When the
      I couldn’t work, and I      will not succeed and you        cesses, like the Franklin         Internet became power-
      didn’t even understand      will not realize your full      Mint, were not really             ful in the late nineties,
      what it meant not to. I’d   potential. You may be           good business models at           people had a variety of
      break out in a cold sweat   happy or safe, but both         all. The Franklin Mint was        other activities to capture
      just thinking about even    risk and failure are im-        a fad, a twenty-year fad,         their attention. By 1999



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35




     it was all over, and the          with. But even though it         L: You know, this very is-   doors at the beginning of
     failure was not realizing         looked like a huge suc-          sue is the core of what’s    the Long Depression of
     that it wasn’t a sustain-         cess, the business slowly        wrong with our society.      the 1800’s. And IBM was
     able business. My own,            faded away. It’s only now        When growth became the       started decades later. uPS
     personal failure was that         that I realize you owe it to     king on Wall Street and      started during the panic
     we had 2500 employees,            your employees to create         you were only as good as     of 1907. hewlett Pack-
     which ultimately went             a sustainable business.          your quarterly earnings,     ard started in the Great
     down to about 15 people                                            people stopped running       Depression and Allstate
     or so. I left at age 50, a full   I: Do you ever feel              their businesses for the     Insurance, in 1931, during
     ten years before we sold          there’s an endless               long term and eventu-        the height of the Depres-
     the business, but I never         quest for growth at the          ally the human psyche        sion. The Super 8 hotel
     looked back because I             expense of other val-            on Wall Street became a      chains started during the
     had to come home fi-              ues? As though inher-            disaster. But remember,      oil crisis of the seventies.
     nally; I had a grandchild         ent in growth is also            also, that the Coors Brew-   So this is a time for great
     and family I wanted to be         insatiability?                   ing Company opened its       innovation, when young




                                                                email      sign up
36

     people who can’t find a        work after that, that fear       “I used it. That’s what        I: Do you think that
     job will become entrepre-      has always stayed with           you have to do. Learn to       the way you handle
     neurs because they’re not      me.                              use the fear to give you       fear, and perhaps the
     burdened with debt or a                                         power.” So I would study       fears themselves, have
     ton of employees. There        Then, when I started             my speeches six ways           changed over time?
     is opportunity amidst the      speaking publicly speak-         till Sunday. I would write
     madness.                       ing thirty years ago as                                         L: Yes. My goals have
                                    the face of our company,                                        changed because I now
     I: What has been one           Teleflora, I had to travel      “ I hAD TO                      spend this part of my life
     of the most frightening
     things you’ve done in
                                    around the world with
                                    this tremendous fear of
                                                                      TRAvEL                        giving back, and I think
                                                                                                    we could all do a little
     business or in life?           going on stage. It was so         AROunD                        more of that. But I’m not

                                                                      ThE WORLD
                                    bad that for many years                                         plagued by fear every
     L: What comes to mind is       I couldn’t even go into a                                       day. When you get to your
     when I was on television
     as a child and I forgot my
                                    theatre and watch a play
                                    because I would actually
                                                                      WITh ThIS                     sixties, it’s like “Bring it
                                                                                                    on” you know? Been there
     lines. As a kid I was on Tv    get sick.To go into a simi-       TREMEn-                       done that. What are you
     two days a week from the
     age of four to nine. When
                                    lar setting again gave me
                                    a type of posttraumatic           DOuS FEAR                     going to do to me at this
                                                                                                    point? If you don’t get
     I was six, I forgot my lines
     and started crying on
                                    stress syndrome. Then
                                    one day a friend, Rod
                                                                      OF GOInG                      over it by my age, you’ll
                                                                                                    have a very sad old age.
     Tv. I worked in front of a     Steiner, told me, “I threw        On STAGE. ”                   I have a strong spiritual-
     live studio audience and       up every night before I                                         ity and a lot of faith and I
     didn’t realize how huge        did ‘Picnic’ because I was       them myself so I always        pray every day of my life.
     the stage was because          so terrified.” Can you be-       knew every word. I was         I pray to be more open,
     I was so small, but the        lieve that? Famous actor,        prepared. I still feel the     to give back for the good
     environment was daunt-         Academy awards, every-           butterflies to this day, but   things that have hap-
     ing to me as a child. Even     thing. I asked, “What did        they’re more welcome           pened in my life. I don’t
     though I continued to          you do with it?” he said,        now.                           know how people handle



                                                            email        sign up
37

     things without faith. not     who’ll read this magazine       choice. And really, the im-
     religion necessarily, but     are fortunate, and they         portant thing is not what
     I think faith is important.   may have hardships in           happens to us, but how
     Tomorrow morning when         their lives because no life     we end up dealing with
     you wake up, unless           is immune from the ups          the things that come our
     you’re living under some      and downs, but when             way.
     horrible circumstances,       you wake up tomorrow,
     choose bliss. The people      choose bliss. We have the




                                    lYNda
                                     lynda resnick is an American entrepreneur and businesswoman who
                                     currently owns the POM Wonderful and fiJi water brands, the Teleflora
                                     floral wire service company, large industrial citrus and nut farms, and
                                     other businesses. Lynda began her career at the age of nineteen, when
                                     she founded a full-service advertising agency. Successfully running this
                                     business so early in her career enabled her to gain invaluable and practical
                                     marketing experience, which, coupled with her entrepreneurial instincts,
                                     has been the hallmark of her 40-year career. She is the author of rubies in
                                     the orchard: The Pom Queen’s secrets to Just about anything.



                                                           email       sign up
“ I have learned over the years that
  when one’s mind is made up, this
  diminishes fear; knowing what must
  be done does away with fear.”
 Rosa Parks

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Fear.Less Jan2011

  • 1. ‘‘ I thInk we’re all terrIfIed to be what ‘‘ we’re meant to be. 05 steve pressfIeld 22 “I went through a lot of struggle that helped me fIgure out what mattered to me.” 29 JAN “no lIfe Is Immune from the ups and downs...” 2 011
  • 2. CONTENTS TIPS THE war of arT 5 Best if viewed in Acrobat Reader. Steve Pressfield click here to download. 17 rEaliTy gavE ouT on mE Best viewed full screen. Pema Chodron Click above icon to go full screen. 22 THE arT of succEss Jen Bekman 29 THE DETErminED sTrEak Lynda Resnick
  • 3. fear.less Ishita Gupta Publisher Matt Atkinson Executive Editor advertising [at] fearlessstories [dot] com Advertising fearlessstories.com Emil Lamprecht Deputy Editor Katie Byrne Copy Editor Jason Ramirez Senior Designer scribd.com/fearlessstories aCkNOwlEdgmENTS twitter.com/fearlessstories Fear.less would not exist without our contributors. We thank them for their time, generosity, and wisdom. facebook.com/fearlessstories You’re given the unlimited right to print and distribute this magazine and we encourage you to share it. You may not alter this in any way though, and you may not charge for it or for any of the content. The copyright in this work belongs to the publishers, who are solely responsible for the content. All images used with permission of contributors. Please send feedback or questions to info@fearlessstories.com. To subscribe to the magazine for free, go to http://www.fearlessstories.com.
  • 4. “ Many men go fishing all of their lives without knowing that it is not fish they are after.” Henry David Thoreau
  • 5. 5 “ My experience as a writer was far more about overcoming my fear than it was about the craft of writing. ” THE waR OF aRT An InTERvIEW WITh STEvEn PRESSFIELD I: In The War of Art, you talk about the force of Resistance based on your own experience as a writer, writing screenplays and novels. You noticed that while you struggled with Resistance, many of email sign up
  • 6. 6 it was fear. My resistance, to deal with it, I thought, or whatever you’d like to “I’ve got to get this down call it, gave me so many for other people,” because bullshit reasons in my I hadn’t read it anywhere head why I shouldn’t else or heard anybody finish the novel, and it talking about this force. actually convinced me. Books about writing that Perhaps on a deeper level I’d seen were about the I felt it, but on the surface craft of writing, not about I was so full of excuses, ra- how freaking scary it is tionalizations and blam- just to sit down and face ing other people or influ- the typewriter. That’s why ences that I didn’t see my I started it. Because my own fear. Finally, over the experience as a writer years of trying to redeem was far more about over- your friends did as well. full-time into this writing myself from that failure, coming fear than it was, Was that the inspira- thing and totally cracked which was not only a or is, about any of the tion for the book? out about 99.9% of the failure for me, but for my craft or anything else. The way through it, but then wife and family because craft of writing is pretty S: I’ve been thinking I just choked. Fear seized I blew everything up and easy. It’s the overcoming about this because I’ve me and I quit. My mar- hurt everybody around of the fear that’s the hard actually started to plot riage broke up, my writ- me, I realized what that part. out The War of Art 2. I ing stopped, and on and force was. It became clear thought about the first on, and lots of terrible to me that fear, or Resis- I: Why do you think that novel I tried to write stuff happened. tance, was the dominant is? Why does it scare us when I was a 24-year-old thing in my life. so much? I spoke to an married guy in new York At the time, the insidi- advertising executive City. I quit my advertis- ous part of the fear was So now, 20 or 25 years sometime last year for ing job and just plunged that I didn’t even realize later, as I evolved a way the magazine and he email sign up
  • 7. 7 could be five feet from the summit of Mount “ I ThInK WE’RE Everest, but if there’s a ledge under you, you’re TERRIFIED, TO BE WhAT not exposed. But if you’re 20 feet off the ground WE’RE MEAnT TO BE. and there’s a straight BECAuSE ThEn ALL ThE drop underneath you, then you’re exposed - and RESPOnSIBILITY LAYS On being exposed is when you really need to be a uS AnD WE CAn’T hIDE great mountain climber. BEhInD AnYThInG. ” So, I think one of the fears said, “The biggest fear is just falling off the side I have is the blank can- of the mountain, which says “heaven” and the people that I admire are vas.” is a pretty valid fear be- other says “Books about those who’ve picked the cause it’s no fun to crash heaven.” It’s so much door that says heaven S: You know, I think there and burn. But I don’t think easier to read the books and are not afraid, or if are two things, and we’ll that’s the big fear. The about heaven because they are afraid, they’ve do the easy one first. big fear is more of suc- you know, if I open that overcome that fear and There’s a term in moun- ceeding than of failing. door and go to heaven, aren’t afraid to be every- tain climbing called I’m not sure why that’s so holy cow. I think we’re thing they can be and not “Exposure.” A climber is terrifying, but it is. It’s like all terrified of that, to hold back anything. exposed when there’s that famous cartoon from be what we’re meant to a big drop underneath the new Yorker where a be. Because then all the I: What do you think him, and he’s not exposed perplexed-looking person responsibility lays on us it is about the people when there’s a ledge is standing in front of two and we can’t hide behind who choose that door? underneath him. So you closed doors. One door anything. Certainly the Do you think we can all email sign up
  • 8. 8 manifest that quality and be that person for ourselves? S: I have a theory, which could be wrong, that do- ing the fearless thing is what creates charisma and that you can tell a successful person by someone who does what scares them. Bob Dylan comes to mind. here’s a guy who’s really been himself, totally, and there’s that indescribable charisma. I have another friend, who’s maybe ten years older than me who’s a mentor. he’s gay and when I first knew him and in those days was a big think that somehow fear- make sure we’re being worked for him in the late deal. he just said, “This lessness creates charisma. who we are? We don’t sixties, he was the most is who I am. I don’t give do that enough. unapologetically himself a shit what any of you I: You’re right. We spend of anybody that I’ve ever think.” And he did ex- so much time worrying S: no, we certainly don’t. known and it was tremen- actly what he wanted to if people will approve of Most people are para- dously inspirational to be do and he was fantastic what we’re doing, but lyzed by that and even around him because to about it, in business and how often do we check those of us that are aware be an open homosexual in every other way. So I in with ourselves and of it, it’s still an incredible email sign up
  • 9. 9 effort to be able to do it. I can tell you that I’m work- S: I do and I can’t really explain it. It’s interest- “ PART OF ing on it all the time. ing from a writer’s point ThE Ex- I: It’s a discipline and of view, because a lot of times we don’t even know ERCISE OF a learning that being comfortable in your what we really think. Part of the exercise of writing WRITInG own skin just might re- for me is that I discover in FOR ME IS duce fear. the act of it who I am and what I think. It’s like what ThAT I S: I think it is, and I’m not sure why the terror is as comes out on the page, that must be me. In other DISCOvER great as it is. You’d think it words, fear arises when In ThE ACT would be easy to be your- self or do what you love we’re on the brink of tak- ing some action because OF IT WhO or say what you believe, in some way we know I AM AnD but it’s not. We get wor- ried about rejection and it will reveal ourselves to the world, and that’s WhAT I then our censor doesn’t let us go beyond it. That’s frightening. ThInK. ” why it’s necessary to have We’re totally exposed and a model, because it in- the crazy part of it is that “Wow, that’s better than spires you to that same that’s when we’re at our I thought I could be!” It level and helps you when best, when we’re most in seems like the antidote you’re around it. touch with our own pow- for me is a relentless, pro- er. And you look back at fessional discipline - con- I: Do you think fear of that page, at something tinuing to push myself success is greater than you did that you didn’t and demystify the fear as the fear of failure? know was in you and say, much as possible so I’m email sign up
  • 10. 10 not facing the dragon ev- I: It’s like having your and he tells you exactly day.” You have to detach eryday but just getting up heart pulled out of your how you should measure yourself from expectation to work. chest. it. You don’t measure it and results. on whether they say yes, I: Does that tangibly S: I can’t imagine how you simply measure it on I: Expectations intro- mean you write every people do it; it would be “Did I do it” and you keep duces fear into the day toward a goal? really hard for me. But it’s your score in a great pro- equation. S: I do. It’s real writing, whatever I’m working on “ ThE AnTIDOTE FOR ME IS A RELEnTLESS, at the time. I just finished a wonderful book by a PROFESSIOnAL DISCIPLInE - COnTInuInG man named nick Murray, called The Game of num- TO MAKE IT hAPPEn,TO PuSh MYSELF In bers. Murray’s profession ThE FACE OF ADvERSITY AnD DEMYSTIFY is coaching financial advi- sors. he sent me the book ThE FEAR AS MuCh AS POSSIBLE. ” because he said The War of Art inspired him to write it. In that business a classic case of resistance fessional way. From the S: It’s like what a coach apparently, if you’re a fi- to exposure and nick point of view of a writer would say to you if you nancial advisor and you’re has a wonderful way of it’s “I’m going to sit down were trying to win the trying to get clients, you getting people to have a here today and I’m go- hundred-yard dash, “You have to cold call people positive attitude toward ing to work for four hours just gotta get out there for sales, which is com- it. What he says is, you and I don’t care what and run each day. Go to pletely terrifying and the have to say to yourself happens. I don’t care how the gym, run, do what Resistance comes up a twenty times a day, “I’m good it is or bad it is. I’m you have to do, don’t lot. I could never cold call going to cold call or cold going do that today and worry about the outcome. anyone. approach somebody” tomorrow and the next If you do, then you’ll email sign up
  • 11. 11 freeze. You’ll be afraid of failure.” If you just con- Where did that come from?” stronger than the pain of “ YOu CAn simply doing it. It’s defi- centrate on the act itself, nitely true in my experi- WRITE A on the process, that is a great professional way to I: I wish I could say that right now! I’ve been ence. I was just watching a tribute to director Mike ChARACTER demystify fear. struggling with a piece and putting it off, and nichols last night, and I realized that when you’re ThAT’S MORE I: I’ve tried that and realizing that not do- an actor doing a difficult InTELLIGEnT I find it teaches me about what I can and ing it is more annoying than just getting on scene when you have to cry or get emotional, ThAn YOu can’t do and where my with it. that’s absolutely terrify- ing. Actors like Dustin ARE. SO WhAT WE ThInK ARE limits are. S: I know exactly what hoffman and Meryl S: I remember one of the first things I learned writ- you mean - when the pain of not doing it is Streep kept saying “We love you” to Mike because OuR LIMITS ing my first book, The as a director he gave ARE REALLY Legend of Bagger vance, was that you can write them a safe space where they could let it all hang An ILLuSIOn a character that’s more intelligent than you are. out even with the cam- era rolling and everyone BECAuSE So what we think are our looking at them. Some- ThE PLACE limits are really an illu- sion because the place how, he made them feel that nobody was going to WE’RE COM- we’re coming from is judge them and that they InG FROM much deeper than that. Once we let it out, it can could really go for it. IS MuCh really surprise us. You write something and I think that we need to do that for ourselves. We DEEPER ThAn think, “Wow, did I do that? need to become our own ThAT. ” email sign up
  • 12. 12 Mike nichols and give ourselves a safe space to “ WE JuST it. It’s easy to say but hard to do. I: Do you do that with yourself, have discipline just try and let it rip. hAvE TO I: It’s like the story of everyday? I: Usually our censor PLuG OuR Odysseus, who, when S: I do, I try to make it a habit. I make it a job and he heard the sirens on EARS TO IT is the one calling the shots. the ship, told his crew to just make sure I always S: Exactly. That son of a hOWEvER strap him down to make it through that part of the get in there and do it. Each day that accrues bitch. WE CAn DO voyage without succumb- ing to the sirens or their helps. It never gets any easier, but it does help! If I: We need to find a way to vanquish it before AnD KEEP song. We have to be that ruthless with ourselves. I miss a day, I give myself a break, and I’ll take even we get pulled into his GOInG weeks off at a time some- energy. FORWARD, S: he also told his sailors who were rowing past times. But if I can get a rhythm where I’m going S: We’re talking about it right now. If I was there KEEP the sirens to stopper their ears with wax so they five or six days a week, that’s really good. Today with you right now, I’d do what Colette’s original MOvInG couldn’t hear their song. Otherwise, they would is Sunday and I’ll be work- ing a bit today too, just to manager/agent/boy- ThOSE have crashed into the keep the rhythm going. friend did to her - lock her in her room and not OARS. ” rocks. We have to do that too. That’s the Resistance I: I feel much better if let her come out until she song, the fear that’s out I’m consistent, even if produced three pages of there, we just have to that means doing some writing. he wouldn’t even S: But that’s what it takes plug our ears to it how- things over the week- feed her until she wrote. sometimes. We have to ever we can do and keep end. do it to ourselves. Let’s going forward, keep mov- I: That is hardcore. just get in a room and do ing those oars. S: I’m with you. I think email sign up
  • 13. 13 weekends can be a good guy, and I think anyone real problem. That’s why I can forgive and under- time to get stuff done. who’s driven to create, marriages break up. That’s stand someone who I’m that’s just the name of the why people have a hard with who’s also doing I: What if your disci- game. If you’re married time. Maybe the best type that, like “Go for it, I’m pline or the way you to Kobe Bryant, you have of marriage is two people glad to see it.” But that’s work doesn’t jive with your surrounding envi- ronment, or the people in it? You have a section “ IF YOu’RE MARRIED TO KOBE BRYAnT, in The War of Art about this - that just because YOu hAvE TO KnOW ThAT hE’S GOInG you seem crazy in your environment, doesn’t TO BE ShOOTInG BASKETS, hE’S mean you are. GOInG TO BE TRAInInG, hE’S GOInG S: It’s really true, Ishita, TO BE PRACTICInG. IF YOu MARRY hIM, particularly in relation- ships. That’s where it YOu’vE GOT TO ACCEPT IT OR IT CAn BE shows up because people do think you’re crazy A REAL PROBLEM. ” when you’re working hard. I tried recently in fact, to change the way to know that he’s going who are equally crazy not too common, I think. I work to accommodate to be shooting baskets, and can understand each I guess some people can another person and it he’s going to be training, other. produce and still lead doesn’t work for me at and he’s going to be prac- semi-normal lives, but all. I can adjust slightly ticing. If you marry him, From my point of view, just from a personal view, but I just have to accept that’s him and you’ve got since I’m so steeped in my I don’t think I’m one of that I’m kind of a crazy to accept it or it can be a particular way of living, them. email sign up
  • 14. 14 I: What’s the first thing after he comes back from like entering a cold swim- traction at some point. you do if you sit down the gym (the gym is a ming pool, and it gets At some point, maybe an to write and the Resis- great example because words on a page - what hour or 45 minutes into it, tance rears its head? almost everyone feels you’re looking for is just I’ll say, “OK, now it’s really resistance to it), he’s got to get into the flow a bit time to start,” and I’ll just S: Firstly, just sitting down some momentum. for the blank pages to plunge into it. For me, is a big help. You’ve al- it’s a very workmanlike, ready got something go- lunch-pail process. Just ing. “ AnYWAY YOu CAn ChEAT keep going forward, and hopefully at some point a Secondly, I’ve been writ- IS GOOD. YOu’RE JuST little magic will kick in. If ing a screenplay with a friend, Randy Wallace, TRYInG TO FAKE YOuRSELF you can get a flow going, ride that for all it’s worth. who wrote Braveheart. he has this method called OuT, GET OuT OF YOuR For me, it’s like I’m look- “little successes” where as hEAD AnD InTO WhAT ing for my real voice. soon as he gets up in the morning, even before he YOu’RE DOInG, AnD hOPE And in order to get to that voice I have to go starts to write, he tries to do a few little things in- YOu’LL GET TRACTIOn AT through a few layers of bullshit and censorship cluding going to the gym SOME POInT. ” and a lot of chatter chat- or even taking a shower. ter chatter, but at some These small things count point everything quiets as a little success and he Another thing I do when come. Anyway you can down. That’s the place I’m tries to get some momen- I start writing is to start cheat is good. You’re just trying to get to. tum going in terms of with an easy task, like trying to fake yourself doing things he doesn’t research or noting things out, get out of your head I: What do you do when necessarily want to do. So down from pages I’ve and into what you’re do- you’re stuck, either by the time he sits down dog-eared in books. It’s ing, and hope you’ll get with writing or in life? email sign up
  • 15. 15 S: That’s a tough one. To what you’re trying to do; under me. For a few years, no doubt about that, and be perfectly candid I just otherwise, you’re going it was so bad that when if it were easy everybody had that experience re- to die. That’s it. For me, in I think about it now, I’m would do it. I’m not sure cently, when I fell badly my twenties, when I ran not sure I could face it that’s a real answer, Ishita. ill. The only thing I can say away from the first book again. So, the pain of that is that you have no choice I wrote, I had such a hard is a lot worse than the I: That’s exactly what I but to just keep going time in real life when the pain of keeping going. hoped for. forward. Just keep doing bottom dropped out from But it is very hard, there’s STEVE steven Pressfield is an American novelist and author of screenplays, primarily of military historical fiction such as Gates of Fire and The Tides of War. he authored The Legend of Bagger vance which became a popular feature film and most recently wrote what’s been called the ultimate creator’s handbook, The war of art. The War of Art introduces Resistance, a powerful roadblock to creativity, and helps us identify a plan to conquer it in our lives. email sign up
  • 16. sHare Share this with my friends. sign up Got this from a friend? Sign up for free here.
  • 17. 17 “ The only time we ever know what’s really going on is when the rug’s been pulled out and we can’t find anywhere to land... ” REalITY gaVE OUT ON mE PEMA ChODROn When things fall apart and we’re on the verge of we know not what, the test for each of us is to stay on that brink and not concretize. The spiritual journey is not about heaven and finally getting to a place that’s really swell. In fact, that way of looking at things is what keeps us miserable. Thinking that we can find email sign up
  • 18. 18 some lasting pleasure kind of testing and also a and avoid pain is a hope- kind of healing. We think less cycle that goes round that the point is to pass and round endlessly, and the test or to overcome causes us to suffer great- the problem, but the ly. The very first noble truth is that things don’t truth the Buddha points really get solved. They out is that suffering is come together and they inevitable for human be- fall apart. Then they come ings as long as we believe together again and fall that things last—that apart again. It’s just like they can be counted on that. The healing comes to satisfy our hunger for from letting there be security. From this point room for all of this to hap- of view, the only time pen: room for grief, for we ever know what’s re- relief, for misery, for joy. ally going on is when the rug’s been pulled out and When we think that we can’t find anywhere something’s going to to land. We use these situations either to wake “ WE TRY TO DO WhAT bring us pleasure, we don’t know what’s really ourselves up or to put WE ThInK IS GOInG going to happen. When ourselves to sleep. Right now—in the very instant TO hELP. WE nEvER we think something is go- ing to give us misery, we of groundlessness—is the seed of discovering our KnOW IF WE’RE don’t know. Letting there be room for not know- goodness. GOInG TO FALL FLAT ing is the most important thing of all. We try to do Things falling apart is a OR SIT uP TALL. ” what we think is going to email sign up
  • 19. 19 help. But we don’t know. We never know if we’re “ I REMEM- going to fall flat or sit up tall. When there’s a big BER SO vIv- disappointment, we don’t know if that’s the end of IDLY A DAY the story. It may just be In EARLY the beginning of a great adventure. SPRInG I read somewhere about a WhEn MY family who had only one son. They were very poor. WhOLE This son was extremely REALITY precious to them, and the only thing that mat- GAvE OuT tered to his family was that he bring them some On ME. ” financial support and prestige. Then he was hind and take care of his thrown from a horse and family. crippled. It seemed like the end of their lives. Two Life is like that. We don’t weeks after that, the army know anything. We call came into the village and something bad; we call it took away all the healthy, good. But really we just strong men to fight in the don’t know. war, and this young man was allowed to stay be- I remember so vividly a email sign up
  • 20. 20 The truth is that he saved my life. When that mar- riage fell apart, I tried hard—very, very hard— to go back to some kind of comfort, some kind of security, some kind of familiar resting place. Fortunately for me, I could never pull it off. Instinctively I know that annihilation of my old de- pendent, clinging self was the only way to go. Life is a good teacher and day in early spring when drinking a cup of tea. I was no time, no thought, a good friend. Things are my whole reality gave out head the car drive up and there was nothing—just always in transition, if on me. Although it was the door bang shut. Then the light and a profound, we could only realize it. before I had heard any he walked around the limitless stillness. Then I nothing ever sums itself Buddhist teaching, it was corner, and without warn- regrouped and picked up up in the way that we what some would call a ing he told me that he a stone and threw it at like to dream about. The genuine spiritual experi- was having an affair and him. off-center, in-between ence. It happened when he wanted a divorce. state is an ideal situation, my husband told me he I remember the sky and When anyone asks me a situation in which we was having an affair. We how huge it was. I re- how I got involved in don’t get caught and we lived in northern new member the sound of the Buddhism, I always say can open our hearts and Mexico. I was standing in river and the steam rising it was because I was so minds beyond limit. It’s a front of our adobe house up from my tea. There angry with my husband. very tender, nonaggres- email sign up
  • 21. 21 sive, open-ended state of of chaos, learning not to into a sense of relief, a this and ask ourselves, affairs. panic—this is the spiritual sense of inspiration. “Am I going to add to the path. Getting the knack aggression in the world?” To stay with that shaki- of catching ourselves, of Everyday we could think Every day, at the mo- ness—to stay with a gently and compassion- about the aggression in ment when things get to broken heart, with a ately catching ourselves the world, in new York, the edge, we can just ask rumbling stomach, with is that path of the war- Los Angeles, halifax, Tai- ourselves, “Am I going to the feeling of hopeless- rior. We catch ourselves wan, Beirut, Kuwait, So- practice peace, or am I ness and wanting to get one zillion times as once malia, Iraq, everywhere. going to war?”   revenge—that is the again, whether we like All over the world, every- path of true awakening. it or not, we harden into body always strikes out at Excerpt from “When Things Sticking with that uncer- resentment, bitterness, the enemy, and the pain Fall Apart” by Pema Chodron, tainty, getting the knack righteous indignation— escalates forever. Every published in 2000 by Shamb- of relaxing in the midst harden in any way, even day we could reflect on hala. PEma Pema chödrön is an American Buddhist nun and leading teacher on meditation and its application to everyday life. She is widely known for her charming and down-to-earth interpretation of Tibetan Buddhism and is the author of no Time to Lose, Getting unstuck, when Things fall apart, Start Where You Are, The Places That Scare You, and The Wisdom of no Escape. email sign up
  • 22. 22 “ Art is an incredibly valuable thing, not as an investment but as something that enriches life in ways you can understand right away. ” THE aRT OF SUCCESS JEn BEKMAn THE NEw mE Opening the gallery was a pretty spontaneous action for me. It was amazing to discover that I was good at something new in my early thirties, and I really had email sign up
  • 23. 23 nothing to lose. I had could redirect myself and been working in the in- do something new. I went teractive business for a through a period of feel- long time and when the ing totally washed up in bubble burst in 2002, I the corporate world, and felt a little like I’d gone to have an opportunity through the zenith of my to reinvent myself really career; that because I was changed my life. It gave so focused on the future me a detachment that I wasn’t enjoying where I I’d never had before and was, which was actually I felt like I could be who very abstract -working at I really was. My identity netscape and Disney put- wasn’t so tied up with ting together presenta- what I was doing, but in tions for things that never my ability to do things ended up happening. - to be more capable of changing. So, opening the gallery was more of an obligation Initially, it was just sheer for me to just go for it be- stubbornness - I felt cause there weren’t dire like this was how things consequences if I didn’t should be and there succeed. I didn’t have a was a direct impact to lot of dependencies, kids be made on people by or a partner who would revealing art in this way. be impacted, and that But it was a new life that opened me up to taking a even my parents disap- lot more risks. And even if proved of initially in some I didn’t succeed, I felt like I ways, and I knew that if I email sign up
  • 24. 24 gave up on the gallery I’d much more fearless. I re- never hear the end of it alized that I still had a lot from them! even though I was living off of my credit cards, and a CHaNgE IN I was incredibly grateful TRaJECTORY during that time and even now. I had incredible Since then, I’ve had a friends helping me, and whole different trajec- I’m not very spiritual, but tory, a difficult path, but it feels like a privilege to a privileged one. Initially, be able to give my energy I didn’t have any fund- to what I think of as a ing or resources, and I greater good. For me that learned a lot running good centers around the the gallery very leanly. experience of support- Financially it has always ing artists. So, I began to been a bit difficult and at look, not at how much one point I was behind a money I was spending, few months on the rent but what was I spending at the gallery. When I it on- something valuable had almost nothing at all or something fruitless? In and was living off credit my life, art is an incredibly cards, I had to pare down valuable thing, not as an my needs to, “Do I have investment but as some- a roof over my head? Am thing that enriches life in I going to eat tonight?” I ways you can understand began looking at it like a right away, perhaps also privilege in the context of in ways you can’t under- my frugality and became stand at all until you ac- email sign up
  • 25. 25 mitting that I’m scared and uncertain, people realize that their own ap- prehensions are normal. It helps people feel more confident making deci- sions about liking and rejecting art, which is important because taste is informed more strongly by rejecting things than it is by accepting them. I feel like I’m constantly scared or hesitant and tually have it in your life. I’d have more opportuni- addressed people’s fears just push myself forward. It’s something that can ties to focus on things on a daily basis. They I’m not afraid to admit ground you with yourself that I was good at and would perceive me as that I’m not always sure, and with the world. which excited me, not on being totally confident, and to have an audience bookkeeping. So I saw but I’m really not. I un- who I can be cordial and Another element was that there was room to grow, derstand why someone direct about it with is re- as an entrepreneur you which kept me moving doesn’t want to make ally great for me. When I need cashflow, which I forward. a $4,000 mistake with first opened, I naturally didn’t have. So in the be- a piece of art and more gravitated toward pho- ginning I was forced to do than that, people bring tography because paint- things for years and years SOlIdaRITY IN a lot of baggage when ing really intimidated me. that I wasn’t good at, and UNCERTaINTY they go to a gallery or a I was more scared of mak- I think I realized that as museum, in terms of what ing mistakes in that realm the business grew and With the gallery, I had to they should or shouldn’t because I’m intimidated became more successful create a dialogue where I know. In me directly ad- when I look at a painting email sign up
  • 26. 26 there were a lot of people that once they tried it at who understood the gal- a lower price, they’d want lery system as the only the good stuff. way it could be done. It wasn’t questioned. People need something When I told people that good in their lives right I wanted to sell really now, so it’s nice to be able great quality prints at a to offer that to them for reasonable price, people $20. I really do want to said, “You can’t sell a print transform people’s rela- for $20, there’s just no tionships with art. A lot of way.” The artists thought artists that we’ve worked I was crazy. The printers with had never earned thought I was crazy. no- money from their art be- body believed it would fore 20x200. The first time work. But it was impor- we had a party for it I had tant enough to me to both artists and collectors make it work, and now it’s tell me that it changed growing and really reso- their lives, and there’s and realize that I don’t THE 20x200 nating with people. I real- nothing more gratifying know art history. That STORY ized that people didn’t than that. I think I have a fear was much more pres- buy things in galleries be- different playbook than ent with painting than it I don’t accept things the cause they didn’t under- some other people, be- was with photography way they are and I’m al- stand the value of it. So I cause at one point when because to me, photog- ways trying to root out thought that giving peo- I was struggling finan- raphy is such a quintes- assumptions I’m making. ple even once experience cially a good friend of sentially contemporary One of my biggest frus- of art and pricing low mine said, “You’re going medium that we all have trations in dealing with would be the gateway to have to come up with fluency with it. art is that when I started, drug into the art world - some different criteria email sign up
  • 27. 27 “ OnE OF MY fast, beyond money, in order to make it through artist” is about struggling. I’ve seen the way that be- tive feedback I get about the gallery, it’s the criti- BIGGEST this,” and he told me that I successfully opened ing successful can chal- lenge an artist who’s been cism that lands the most sorely, that sticks with FRuSTRA- the gallery and had struggling. I’ve always me. I went through a lot TIOnS In done things that no one else had done, with a believed in marketing be- cause I feel it’s a way that of struggle that helped me figure out my values DEALInG level of risk pretty incon- ceivable to most people, you reach people with your art. You want to mar- and what mattered to me, and what success meant WITh ART IS and that meant a lot to me. ket yourself, but you don’t want to come across as so to me, and that’s ulti- mately what kept me go- ThAT WhEn slick that people question ing. I spoke to someone I START- lIVE wITH aRT, IT’S your authenticity. That’s why I’m always talking new in our office just the other day, and anyone ED, ThERE gOOd FOR about how something makes me feel. I’m inter- new who starts working with us becomes quickly WERE A LOT YOU ested in how living with a overwhelmed with every- OF PEOPLE Since I’ve opened the piece of art can transform your relationship with thing there is to do, which in a large part is my fault WhO un- gallery my motto is “Live with art, it’s good for other artists, and how it makes going to the muse- because I have so many ideas which seem smart DERSTOOD you.” It’s a deep part of um or gallery a different at the time but which are ThE GALLERY me. I’m concerned about that perception of my experience. In this way, the management of the hard to execute. So I said to her, “You know, the SYSTEM AS sincerity because be- ing successful in the art gallery itself becomes an art form instead of a slick one thing you have to re- member is that it’s going ThE OnLY business has a stigma of impropriety about it. business. to be really easy to end every day worrying about WAY. ” Part of being a “starving Even with all the posi- what you didn’t get done. email sign up
  • 28. 28 But unless you make a right now. So despite the think about, and you can’t I look back on the times concerted effort to reflect struggles it’s been a much always be right. But this that I’ve done that and I upon what you did get happier road and I’m a goes back to the central can’t believe I’ve had the done, there’s absolutely happier person doing question of fear, I ask my- nerve to do it! But I also no need to feel like a fail- what I believe in. There self what’s the worst that think about all the times ure.” That’s a perspective are so many mistakes I’ve could happen? Because I’ve been rejected, and that was a direct result of made, some I’ll probably why shouldn’t you ask I just don’t really even my friends challenging make today, and you re- someone for something think about it anymore me, that the only concept ally can’t avoid that. In or why shouldn’t you do because it’s all about of success is if you have life there are a million something? What’s the whatever keeps you mov- money in your pocket decisions and things to worst that could happen? ing. JEN Jen Bekman is the owner of Jen Bekman Gallery, exhibiting the work of emerging artists in photography and mixed media. Jen Bekman Projects, Inc. evolved from the gallery and is a unique organization encompassing an array of projects including 20 x 200, which sells quality prints and photos at affordable prices. She is the founder of Hey, Hot shot!, an international photo competition, and has been featured in The new York Times, harper’s, Art in America, Foam, Businessweek, Dwell, and Le Monde. email sign up
  • 29. 29 “ Tomorrow morning when you wake up, unless you’re living under some horrible circumstances, choose bliss. ” THE dETERmINEd STREak An InTERvIEW WITh LYnDA RESnICK I: You’ve had the entrepreneur streak since you were a teenager. Do you think your personality made you a good fit for business and is that what you always wanted to do? email sign up
  • 30. 30 L: I started embracing my natural skills at a very young age, because I was trained in art and accept- ed into art school, but couldn’t go because my father didn’t want to send me - he thought I never committed to anything! I went to community col- lege for a year but was bored out of my mind so decided to quit and go to work developing ads for little stores, which is how I started in the advertis- ing world. I took some classes at the newspaper to learn how to type, to size a photograph and how to do all of these old-fashioned things that you don’t have to do any- Philadelphia that taught really, I don’t think I had to further that fine arts more, but I already had creative writing and I the burning desire to career. Instead I funneled the ability to illustrate had my studio there. I do so in the first place. my creative thought and and to write. had talents, but I knew I If I did, I know I would spirit and my talent into wasn’t going to become have found a way to do commercial art. I taught Then I went to a very pro- a fine artist through art it - waitressed, worked myself and don’t feel that gressive public school in school training because, nights, whatever I could I suffered from the lack of email sign up
  • 31. 31 at the agency, with no I: Since you just men- employees. I had two tioned it, did you de- children in rapid succes- velop boundaries as sion and by the time I was a entrepreneur while 22, I was done having my raising your family? I’ve kids. I was working out of heard two viewpoints: my house and then hired One says that balance a full-time secretary and is something an en- some art directors that trepreneur shouldn’t would come and go on a even consider, while the freelance basis, but I was other says that main- doing it all from inside my taining clear “self-time” own home. My kids would boundaries are vital. be outside knocking on the door and finally my L: Well, it depends on an education because I learned what the pitfalls doctor told me to get out where you are in your life educated myself through- were - that’s when I start- of my house to continue cycle. When you make out my entire life - it’s all ed to fear things. my work. he said, “Get the choice to raise your about lifelong learning the hell out of there. It’s family and you have some and self-teaching. I: You raised your family worse for you to be home energy to do it, you really Where did I get the at the exact same time but not home than it is have no ability to balance nerve to do such a thing you launched your ca- for you to be away and your life. It’s ridiculous though, I have no idea. reer in advertising. Can then come home at a rea- to think you can. I didn’t, I’ve asked myself the you describe how you sonable hour and be with and I had to raise two same question so many started your agency the children.” So I moved children, one of whom times. I don’t think it ever and balanced raising to a small office and my had special needs. It was crossed my mind that I your children? business grew until I had exhausting, and to be might not be success- thirteen employees in my honest, my first marriage ful until I got older and I L: Initially, I was alone early twenties. sort of fell apart. Being a email sign up
  • 32. 32 single mother to a child we are and as close our with challenges, with thir- relationship is, that his teen employees and a ton ego would have allowed of responsibility - it was me to have a business very tough. I often feel separate from him. It that I missed a lot with worked out well because my children and that’s I was very interested in why I bug my grandchil- doing the things that he dren now until they push wanted to do and so we me away. I feel sorry that built our little empire to- I didn’t get to do a lot of gether. But that’s not ac- mom stuff with my chil- tionable by most people, dren because I worked so so I understand how hard hard when I was young. it can really be. What I did forsake entirely was a social life, which is One thing I always took very different now, but time for was exercise and until I reached my fifties I eating properly. I realized just didn’t have time. We that if I perished, who were building businesses was going to hold up the and traveling, and any house of cards that was spare moment we had we my life? So healthy living spent with the children. and eating and exercise now, Stewart and I have and stress management been married 37 years, is imperative, and I found and I think the secret to the time for those things. that success is working Even if there was a child together because I don’t crawling all over me as think, even as in love as I was doing yoga poses, email sign up
  • 33. 33 I found time to do it be- us. It sounds funny to cause you’re a resource even say that now, but for your family; if you back then it was such a start to fall apart, you hard and fearful time. In can’t help them. the ‘80s and ‘90s there was a recession, which I: Was there a particular we saw coming, and even time in your life where though I changed busi- you felt more pressure ness models, we still had than any other time? to fight for everything we had. It was very hard. L: I don’t live with fear, Even though Stewart and but I have fearful mo- I were working together, ments, just like anybody it wasn’t all singing and does. I try to embrace dancing. We fought con- it, but I think my forties stantly about work and were more stressful than business issues, and it any other time in my life was particularly hard for because I was separated me to handle. I think for- from my family. I was liv- ties are typically hard for ing with Stewart in Phila- men and women, quite delphia, my children had frankly. By the time I just gone away to college reached my fifties I was a and my mother and fa- lot happier. ther were back in Los An- geles. We were isolated, I: It’s pretty brave to running a big business work with the man that in the beginning you’re married to, given seemed like a stretch for the ups and downs of email sign up
  • 34. 34 not only a business, but going out to lunch with portant to success. Fail- a marriage as well. girlfriends, like “Oh my ure is absolutely critical God, how can I waste that because you don’t really L: It was courageous, much time?” Even to this learn through your suc- but it was necessary for day, every meeting we cesses; When things go have is during lunch. I’ve brilliantly, you’re never “ I’vE nEvER never been able to break my stride in the middle really quite sure why. But when you fail, I assure BEEn ABLE of my day to go out to lunch because I never you, you know why and that’s where the lessons TO BREAK wanted to go back to work. I didn’t even have come from, and those lessons are important to MY STRIDE windows in my office so growth. I’ve been given In ThE that I wouldn’t become too distracted. It was that all these accolades for the ventures I’ve created, MIDDLE OF level of intensity and mo- mentum. but let me tell you some- thing: there were a lot of but a fad nonetheless. We made a lot of money, had MY DAY TO I: Talk about the value things that happened at the same time that made 2500 employees and 400 different artists around GO OuT TO of the risks you’ve tak- those successes happen. the world working with LunCh. ” en in your journey. The history of the world is full of stories of failures. us, and it was exciting, but it wasn’t sustainable L: If you are unwilling And some of the things because people stopped me. There was no way to take risks in life, you that I thought were suc- collecting. When the I couldn’t work, and I will not succeed and you cesses, like the Franklin Internet became power- didn’t even understand will not realize your full Mint, were not really ful in the late nineties, what it meant not to. I’d potential. You may be good business models at people had a variety of break out in a cold sweat happy or safe, but both all. The Franklin Mint was other activities to capture just thinking about even risk and failure are im- a fad, a twenty-year fad, their attention. By 1999 email sign up
  • 35. 35 it was all over, and the with. But even though it L: You know, this very is- doors at the beginning of failure was not realizing looked like a huge suc- sue is the core of what’s the Long Depression of that it wasn’t a sustain- cess, the business slowly wrong with our society. the 1800’s. And IBM was able business. My own, faded away. It’s only now When growth became the started decades later. uPS personal failure was that that I realize you owe it to king on Wall Street and started during the panic we had 2500 employees, your employees to create you were only as good as of 1907. hewlett Pack- which ultimately went a sustainable business. your quarterly earnings, ard started in the Great down to about 15 people people stopped running Depression and Allstate or so. I left at age 50, a full I: Do you ever feel their businesses for the Insurance, in 1931, during ten years before we sold there’s an endless long term and eventu- the height of the Depres- the business, but I never quest for growth at the ally the human psyche sion. The Super 8 hotel looked back because I expense of other val- on Wall Street became a chains started during the had to come home fi- ues? As though inher- disaster. But remember, oil crisis of the seventies. nally; I had a grandchild ent in growth is also also, that the Coors Brew- So this is a time for great and family I wanted to be insatiability? ing Company opened its innovation, when young email sign up
  • 36. 36 people who can’t find a work after that, that fear “I used it. That’s what I: Do you think that job will become entrepre- has always stayed with you have to do. Learn to the way you handle neurs because they’re not me. use the fear to give you fear, and perhaps the burdened with debt or a power.” So I would study fears themselves, have ton of employees. There Then, when I started my speeches six ways changed over time? is opportunity amidst the speaking publicly speak- till Sunday. I would write madness. ing thirty years ago as L: Yes. My goals have the face of our company, changed because I now I: What has been one Teleflora, I had to travel “ I hAD TO spend this part of my life of the most frightening things you’ve done in around the world with this tremendous fear of TRAvEL giving back, and I think we could all do a little business or in life? going on stage. It was so AROunD more of that. But I’m not ThE WORLD bad that for many years plagued by fear every L: What comes to mind is I couldn’t even go into a day. When you get to your when I was on television as a child and I forgot my theatre and watch a play because I would actually WITh ThIS sixties, it’s like “Bring it on” you know? Been there lines. As a kid I was on Tv get sick.To go into a simi- TREMEn- done that. What are you two days a week from the age of four to nine. When lar setting again gave me a type of posttraumatic DOuS FEAR going to do to me at this point? If you don’t get I was six, I forgot my lines and started crying on stress syndrome. Then one day a friend, Rod OF GOInG over it by my age, you’ll have a very sad old age. Tv. I worked in front of a Steiner, told me, “I threw On STAGE. ” I have a strong spiritual- live studio audience and up every night before I ity and a lot of faith and I didn’t realize how huge did ‘Picnic’ because I was them myself so I always pray every day of my life. the stage was because so terrified.” Can you be- knew every word. I was I pray to be more open, I was so small, but the lieve that? Famous actor, prepared. I still feel the to give back for the good environment was daunt- Academy awards, every- butterflies to this day, but things that have hap- ing to me as a child. Even thing. I asked, “What did they’re more welcome pened in my life. I don’t though I continued to you do with it?” he said, now. know how people handle email sign up
  • 37. 37 things without faith. not who’ll read this magazine choice. And really, the im- religion necessarily, but are fortunate, and they portant thing is not what I think faith is important. may have hardships in happens to us, but how Tomorrow morning when their lives because no life we end up dealing with you wake up, unless is immune from the ups the things that come our you’re living under some and downs, but when way. horrible circumstances, you wake up tomorrow, choose bliss. The people choose bliss. We have the lYNda lynda resnick is an American entrepreneur and businesswoman who currently owns the POM Wonderful and fiJi water brands, the Teleflora floral wire service company, large industrial citrus and nut farms, and other businesses. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience, which, coupled with her entrepreneurial instincts, has been the hallmark of her 40-year career. She is the author of rubies in the orchard: The Pom Queen’s secrets to Just about anything. email sign up
  • 38. “ I have learned over the years that when one’s mind is made up, this diminishes fear; knowing what must be done does away with fear.” Rosa Parks