This document discusses how social media, specifically Twitter and LinkedIn, can be effectively used by manufacturers to connect with customers, suppliers, and influencers. It provides tips for using hashtags and keywords to find relevant discussions, following thought leaders, identifying key influencers, engaging followers, and promoting corporate social responsibility on Twitter. For LinkedIn, it recommends growing a network to access new markets, using recommendations and articles to educate contacts, and engaging in group discussions to develop client relationships. The document stresses managing social media presence to engage responsibly and share manufacturing processes through videos and executive interviews on YouTube and Pinterest.

1. Why social media and manufacturing
were made for each other
Thursday 21st November 2012
@brainstormdsgn uk.linkedin.com/in/brainstormdigital

2. Using Twitter to discover as well as share the best ideas in
your industry

3. Social is about people buying from people

4. Bios can be very personal

5. 50% of a company’s reputation is driven
by the CEO’s reputation

6. Use social media to follow thought leaders…

7. …as well as influencers

8. Klout will help you identify key influencers

9. Use keywords to track relevant discussions

10. Use keywords to track others in the same industry as you

11. Hashtags enable you to track as well as participate in
trending discussions

12. Attract a loyal audience on Twitter by informing….

13. ….educating….

14. ….and engaging with your followers

15. Twitter is a powerful tool for promoting CSR

16. Click on “connect” to see who is interacting with you

17. Growing your LinkedIn network in order to gain access to
suppliers, clients and new markets

18. LinkedIn is 277% more successful at generating new leads
compared to other social media platforms

19. What you say in your professional headline will influence
your appearance in search results

20. Pay attention to your professional summary

21. Ensure you have recommendations from the right industries

22. Display relevant articles on your LinkedIn profile

23. Share videos that may help to educate your contacts

24. Share polls to engage with your audience

25. Share papers you have written

26. Search LinkedIn events you could be attending

27. Use your LinkedIn company page to send targeted status
updates to your followers

28. You can set up the services page to display different
products to different markets

29. The larger your LinkedIn network, the easier it is to get
introduced to people you’d like to do business with

30. Use advanced searches to find other professionals

31. Once you have found a contact, there are a number of ways
you can connect with them

32. LinkedIn also enables you to search by company

33. Your LinkedIn stats give you detailed info on who has
viewed your profile

34. Having the LinkedIn App makes it easy to network with
others in your industry

35. LinkedIn Signal enables you to search and
monitor relevant discussions

36. Use LinkedIn groups and discussions to develop new client
relationships

37. Group discussions enable you to network, brainstorm and
do business with others in your industry

38. Open groups will attract people beyond your industry, but
can sometimes attract spammers!

39. Closed groups ensure that only relevant contacts from your
industry are members

40. Look at LinkedIn stats to determine if a group is right for you

41. By managing your own LinkedIn group, you have another
avenue to engage with clients

42. Other social media tools

43. Use Pinterest to showcase manufacturing in action

44. Use Youtube to educate your audience about your products

45. Personalise your business by sharing interviews
with senior executives

46. Set out social media guidelines that enable your staff to
engage responsibly on social media