Delivered on 24th October 2012

1. Social Media for Communal Leadership
Wednesday October 24th 2012
@brainstormdsgn uk.linkedin.com/in/brainstormdigital

2. Social media is…..
“All forms of electronic communication (e.g. blogs, forums)
through which users create online communities to share
information, ideas, personal messages, and other content
(such as video)”
“Think of social media as a telephone conversation that you
can hack into without breaking any laws”

3. Social media in a nutshell….

4. Facebook to promote your organisation

5. Your default Facebook landing page

6. You can customise the tabs on your page

7. Use the about us section of your page to sell your
organisation

8. Visitors can navigate to your about us page and view key
dates in your organisation’s history (milestones)

9. Add a milestone for your organisation e.g. promoting a
campaign

10. Milestones can be accessed from the right hand side of
your page

11. You can now spread images and video across the page

12. You can now control when / where a status update appears

13. You can “pin” an update to the top of the page

14. Using Facebook to share your views

15. Use Facebook for PR, make maximum use of visuals!

16. Share activities at the organisation

17. Using Facebook to inform

18. Using Facebook to educate

19. Using Facebook to engage

20. Personalise your organisation

21. Share testimonials

22. Use photo galleries to showcase a day in the life of the
organisation

23. Using the @ symbol to tag other pages on Facebook

24. Photo tagging is widely used on Facebook but not
recommended for organisations working with children

25. Use third party apps to customise your page

26. User generated content on Facebook: Encourage viewers
to post on your page

27. Polls are a great way to encourage interaction from your
audience

28. Publicise events on Facebook

29. Recruit top talent via your Facebook page

30. Go to your admin area to look up notifications and see who
likes your page

31. Your admin area includes your Facebook stats and tools to
help you publicise your page

32. Use “resources” to help promote your page

33. Facebook ads are a great tool for expanding your reach

34. Embed like / share buttons on your website

35. Use Facebook insights to find out which posts are attracting
the most attention

36. Set up a customised username for your page

37. Treat negative publicity as an opportunity, not a threat

38. Pay particular attention to Facebook security settings

39. Twitter to promote your organisation

40. To update Twitter profile , click on “settings” and “profile”

41. Use your Twitter background to promote your other social
media channels

42. You can have a organisation profile as well as a personal
profile for senior staff. Profile should include a USP

43. Twitter is not a popularity contest. Avoid using tools that
artificially raise your followers

44. To find people to follow, click on “discover”. Twitter gives
you a few options to find people

45. Use the Klout score to find out who your influential followers
are

46. Click on your profile icon to access your lists

47. Use keywords to track relevant discussions

48. Hashtags help you to create and track topical discussions

49. How to inform on Twitter

50. How to educate on Twitter

51. How to engage on Twitter

52. You can now post images and youtube videos on Twitter

53. How to say the same thing twice on Twitter without
repeating yourself

54. Click on “connect” to see who is interacting with you

55. Click on settings button to add your Twitter account to
Hootsuite

56. Add streams to Hootsuite so you can monitor Twitter activity

57. Scheduling tweets from Hootsuite

58. LinkedIn to help you connect to other teaching professionals

59. LinkedIn profile should include a professional headshot and
professional headline explaining how you add value

60. Your summary appears near the top of the page. This
needs to clearly explain how you add value

61. Personalise your LinkedIn recommendation requests

62. Log into your email and import your connections

63. Connect with Alumni

64. Avoid connecting to people you don’t know

65. Enhancements to your LinkedIn profile (1)

66. Enhancements to your LinkedIn profile (2)

67. Enhancements to your LinkedIn profile (3)

68. Enhancements to your LinkedIn profile (4)

69. Enhancements to your LinkedIn profile (5)

70. Enhancements to your LinkedIn profile (6)

71. Are you all listed on your LinkedIn company page?

72. The services listed on your company page can change
according to who is viewing it

73. Group discussions enable you to network and braintorm
with other professionals

74. By managing your own LinkedIn group, you have another
avenue to promote what you do to your connections

75. Open vs closed LinkedIn groups. Choose carefully

76. Use advanced searches to find other professionals

77. Once you have found someone, there are a number of ways
you can connect with them

78. LinkedIn also enables you to search by company

79. Why you should consider upgrading to LinkedIn Premium

80. Your LinkedIn stats give you detailed info on who has
viewed your profile

81. LinkedIn Answers enable you to share your expertise with
others

82. Having the LinkedIn App is like having all your business
cards on your phone. Useful for networking

83. LinkedIn Signal enables you to search and monitor relevant
status updates e.g. Discussion of MBAs

84. LinkedIn Today delivers you the latest news stories based
on your interests

85. Other social media tools

86. Google Reader makes it easy to gather info for your blog

87. Google Alerts will notify you whenever any relevant news
stories break

88. Wordpress has a user-friendly interface. You can set up
categories for your different blog posts

89. Don’t sell! Use your Blog to educate, inform, and engage
with your clients

90. Don’t write a polemic. (a) You’re creating too much work for
yourself (b) No one wants to read it long articles!

91. Create a series of short posts that you can schedule in
advance. It’s less work and if the posts are related they
build loyalty

92. By sharing questions and answers on your blog, you can
demonstrate credibility

93. Polls are a great way to make your blog interactive!

94. Guest bloggers make it easy to provide high quality content
(and take the pressure off you!)

95. Use visual content to bring your blog post alive

96. Don’t be scared to rock the boat!

97. Use your Blog as a funnel to increase enquiries

98. Ensure you moderate blog commenting. There could be
potentially libellous comments

99. Make it easy for visitors to share your blog content

100. LinkedIn groups are a great place to share your blog with
other businesses!

101. Pinterest is a great way to personalise your organisation

102. Pinterest is a great educational tool for both parents and
teachers. Images can easily be shared on Twitter

103. Ensure all your video content sits on a branded Youtube
channel

104. You can organise your channel content into playlists

105. If you run any events, film them and share them on Youtube

106. Video testimonials work because they feature your
audience talking about your organisation rather than you

107. Ensure your provide social media guidelines for your staff