1. ASHFORD BUS 362 ENTIRE COURSE
(Introduction to Entrepreneurship)
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Entrepreneurial Motivation and Rewards. Discuss the motivators/rewards that
encourage individuals to begin entrepreneurial careers. What problems might be
anticipated if an entrepreneur were to become obsessed with one of these
rewards – for example, if he or she had an excessive desire for independence?
Respond to at least two of your classmates.
Focus Strategy. Provide an example of an entrepreneurial venture in your
community that has successfully implemented a focus strategy to maintain a
competitive advantage in the marketplace. Describe how you believe the venture
protects its market from competition. Respond to at least two of your classmates.
Business Plan. Having taken an Ashford course on entrepreneurship, you have
been asked by a friend to offer practical advice on writing a business plan. What
advice would you give your friend? Identify five key points you would insist be
included in a business plan. Respond to two of your classmates
Venture Selection. You have always wanted to be your own boss and have your
own business. What kind of business venture would you choose – start a new
business, buy a franchise, or buy an existing business? Discuss why you have
made your choice. Identify three advantages to your choice and three pitfalls you
may encounter? Respond to two of your classmates.
Identification of Business Opportunity Project. Submit a one page overview of
your Business Opportunity Project to include the business idea (new, franchise,
operating business) and a list of references to use.
Market Analysis. Why do you think entrepreneurs tend to overestimate market
potential? What three steps or techniques would you recommend a new
entrepreneur take so that market overestimation doesn’t occur? Respond to two
of your classmates.
Cost and Demand. Think of a product or service. Discuss the role of cost and
demand factors that should be considered when pricing that product or service.
Respond to two of your classmates
WindVest. Read Case 4: WindVest Motorcycle Products: Down the Windy Road
in your text on page 666. In a 2-3 page paper (excluding title and reference

2. pages), provide an overview of the company and its product. Identify three
recommendations to improve the domestic marketing strategy for WindVest’s
sales. Support your recommendations with a rationale that would indicate a
competitive advantage for the company as a result of implementing your
recommendations. Use APA formatting.
Cash Management. Identify three creative kinds of business
relationships/financing arrangements that can be used to help manage cash in a
small firm. Why are they viable options? Respond to two of your classmates.
Financing. If a new venture had its choice between long-term debt and equity
financing, which would you recommend? Why? Respond to two of your
classmates.
E-Commerce. Identify four factors a consumer might give for not using an online
business. What actions might an entrepreneur take to overcome those factors?
Respond to two of your classmates.
Business Location. What are the key attributes of a good business location?
Which of these would probably be important for a retail location in gaining a
competitive advantage? Why? Respond to two of your classmates.
Focus of the Business Opportunity Project
Select any new business idea; compile a preliminary assessment of the business
opportunity and an outline of an abbreviated business plan. The 8-10 page
project paper (excluding title and reference pages) must follow APA requirements
and use five professional resources in addition to the textbook. The following
details are to be included in your plan:
1. OVERVIEW
a. Businessidea
b. Business type (new business, franchise, operating business)
c. Core competency proposed for achieving competitive advantage
2. MANAGEMENT SECTION
a. The legal structure of your business
b. Owners and key members of management team
c. The staffing structure with key positions identified
3. MARKETING SECTION

3. a. An analysis of the environment, identifying major opportunities (and threats)
that support the start up.
b. Description and analysis of target market segments and positioning strategy
c. Design of communication and promotional strategies
4. FINANCIAL SECTION
a. Financial requirements for start up or purchases
b. Sources of financing
c. Budget projections for one year
Writing the Business Opportunity Project
The Project:
1. Must be eight to ten double-spaced pages in length, and formatted according
to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
a. Title of paper
b. Student’s name
c. Course name and number
d. Instructor’s name
e. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly sources, including a minimum of two
from the Ashford Online Library.
7. Must document all sources in APA style, as outlined in the Ashford Writing
Center.
8. Must include a separate reference page, formatted according to APA style as
outlined in the Ashford Writing Center.