A guide to pay per click campaign with social media sites like Facebook, Twitter & LinkedIn.

1. A Guide
To
Social Media
Paid Advertisement

2. When we think of paid advertisements, search engines like
Google and Bing come first to our minds.
This is quite obvious as these are all extremely famous and
every Internet users know their names.
But did anyone think of running a PPC ad campaign without
Google and Bing? Now that's a million dollar question!
There are a few social networking sites:
Facebook
Twitter
LinkedIn

3. Facebook Paid Advertisements
Setting up a Facebook campaign is as easy as setting up
any traditional PPC campaign: log in and click 'Advertise.'
Now, you have to figure out whom to target. Options
include:
Location
Demographics (age, gender, language, relationships)
Likes and Interests
Education and work
Connections on Facebook

4. Benefits of Facebook PPC Ads
You can reach different pages, events, groups and
applications.
Increases your brand reputation
Test your ads with multiple ad copies
Offers free conversion tracking, which is important for
any ad campaign

5. LinkedIn Ad Campaign
Create A New Ad Campaign
To create a new ad campaign, go to: LinkedIn Ads. Select New Ad
Campaign and Start New.
Select Your Language
You can select the language of your ad. LinkedIn supports many
languages including English, French, Spanish and German.
Choose Media Type
LinkedIn supports two media types; basic text ad and a video ad.
The length of the videos should not exceed 30 seconds.

6. Write Your Ad Copy
Before writing an ad copy, you must decide what will be your
landing page. Here are some important factors to know:
Ad Headline - The headline of the ad copy should not exceed 25
characters.
Ad Body - The body of the ad copy should not have more than 75
characters. You can tweak your ads for different visitors.
Call-to-Action (CTA): If you have an actionable CTA within the ad
copy, it will improve your CTR.

7. Target Your Ad
You can target your ad to specific groups, gender, site etc. This
will help you to get more relevant clicks, which will eventually
increase the conversion. These are the limits you can target:
Location
Company
Job Title
School
Skills
Group
Gender
Age

8. Twitter Paid Ads
Why Twitter ads become popular these days?
You can target specific Geographic region
Interests and Gender wise vary your ads
Add keywords in tweets
Target mobile or desktop devices
You can promote posts, tweets and also trends

9. Types of promotions Twitter offers:
Promoted Tweets
It works for individual promoted tweets. The advertisers have to pay a bid price
when another Twitter user replies, re-tweets or favors their tweets. There are
three targeting options in promoted tweets: search results, homepage feed and
your profile.
Promoted Trends
Here the advertiser has to contact Twitter directly to purchase a particular
promoting trend. Twitter will notify the trends with 'Who To Follow' section, which
is present at the top of the Twitter account. This will be very beneficial for gaining
followers.
Promoted Accounts
Similar to promoting your Facebook page, promoting Twitter account will help to
increase your business or brand. There is a great chance that your content will
get shared, if you have a large fan base. Even if you rarely convert your leads
into sales, a large outreach is always great for branding.

10. Designed by: Debojyoti Ghosh
Working For The ETS India
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