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David Bowman
David Bowman

Presentation to Internet Marketing class at UD

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Learn Lead Serve Using the social web to connect with your future
davidebowman.com my story
“Hey, what does that button do?”
The Road Gets Rocky
The Call
What’s Next?
What is your SWOOSH
A Brief History of the Brief History of Social Media
! king – or l Netw e Recipe! Socia Sauc l Specia ! al skill hnic sh tec ening! 1 da t! st ups li tive though 2c crea ! 1 cup nd respect So what makes 1 pou Social Media so special?
Web 2.0
Give it away!
How are people using social media? Source
–
Forrester
Research,
Groundswell

? Just How Popular Is Social Media?
5% Use Twitter Source
–
Forrester
Research,
Groundswell

6% Contribute to / edit articles in a wiki Source
–
Forrester
Research,
Groundswell

7% Vote for web sites online Source
–
Forrester
Research,
Groundswell

7% Write articles, poems, stories and post them on the web Source
–
Forrester
Research,
Groundswell

7% Add tags to web pages Source
–
Forrester
Research,
Groundswell

8% Upload audio / music to a public web site Source
–
Forrester
Research,
Groundswell

8% Upload original video to a public website Source
–
Forrester
Research,
Groundswell

10% Use a desktop widget Source
–
Forrester
Research,
Groundswell

11% Listen to podcasts Source
–
Forrester
Research,
Groundswell

11%Publish, Maintain, or update their own website Source
–
Forrester
Research,
Groundswell

11% Publish, Maintain, or update a blog Source
–
Forrester
Research,
Groundswell

11% Post ratings / reviews of products & services Source
–
Forrester
Research,
Groundswell

13% Upload photos to a public web site Source
–
Forrester
Research,
Groundswell

14% Listen or download music from other users Source
–
Forrester
Research,
Groundswell

14% Comment on someone else’s blog Source
–
Forrester
Research,
Groundswell

18% Contribute to online forums Source
–
Forrester
Research,
Groundswell

18% Comment on someone’s social networking page Source
–
Forrester
Research,
Groundswell

20% Maintain a profile on a social network Source
–
Forrester
Research,
Groundswell

25% Read Blogs Source
–
Forrester
Research,
Groundswell

25% Read customer ratings & reviews Source
–
Forrester
Research,
Groundswell

25% Visit social networking sites Source
–
Forrester
Research,
Groundswell

29% Read online forums Source
–
Forrester
Research,
Groundswell

29% Watch Video from Other Users Source
–
Forrester
Research,
Groundswell

18-27 Year Old Americans
The Tools
Launch Date August 2003 May 2003 February 2004 Users >100 MM >130 MM >30 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa Rank 7 5 190 Valuation $ 3.25 Billion $ 3.75 Billion $ 1 Billion
$8,000,000,000
What Are You Doing?
The Wisdom of the Crowd
Everyone is an expert at something
Every picture tells a story
h5p://www.flickr.com/photos/tenioman/2771903123/sizes/l/

Can You Dig It?
Tag!
Blogs
You have great ideas share them with the world
Your audience
Finding your voice
You are special Be yourself
Is it TRUTH? Is it FAIR to ALL concerned? Will it build GOODWILL & BETTER FRIENDSHIPS? Will it be BENEFICIAL to ALL concerned?
People are listening
PodcasFng

FEED ME! RSS
Nothing but the best
DIY Social Networking
You Need A Better Resume!
Which one works best?
Peo ple gy te a Tec Str hnolo gy Groundswell

Leveraging Social Media
People want to do business with their friends. – Jeffrey Gitomer, Little Red Book of Selling
The more acquaintances you have, the more powerful you are. - Malcolm Gladwell, The Tipping Point
If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins, Good to Great
Get someone else to speak on your behalf. - Robert B. Cialdini,Yes!
Listening drives credibility. - Pete Blackshaw, Satisfied Customers Tell Three Friends, Angry Customers Tell Three Thousand
Product development is hard. Why not let your customers help you with it? -Charlene Li, Josh Bernoff Groundswell
Connecting
Listening
Leading
Innovating
Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin, Tribes
10 Things You Can Do TODAY
1 Go to Wordpress.com & Start a Blog
2 Use Google Reader
3 Volunteer to help an area non-profit
4 Create LinkedIn Profile
5 Learn to USE Facebook
6 Use Twitter & Follow Interesting People
7 Attend a networking event
8 Create Video Resume
9 Ask for help. Offer your help.
10 Join DaytonMarketingCommunity.ning.com
Advice from Smart People
Connect with me David E. Bowman davidebowman.com
Thank You

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