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Biz Summit Teleseminar Presentation Final

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Deirdre Breakenridge
Deirdre Breakenridge

Biz Summits teleseminar presentation with Deirdre Breakenridge and Brian Solis discussing Putting the Public Back in Public Relations, PR 2.0 and social media commications.

EmpresarialesTecnología
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PR 2.0: Putting the Public Back in Public Relations The Renaissance of a 100-Year Old Industry Putting the Public Back in Public Relations Solis • Breakenridge
Brian Solis Putting the Public Back in Public Relations Solis • Breakenridge ,[object Object],[object Object],[object Object],[object Object],[object Object]
Deirdre Breakenridge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Overview: Traditional PR Meets Social Media – an integrated approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Overview: Traditional PR meets Social Media – an integrated approach (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The New World of “Public” Relations Putting the Public Back in Public Relations Solis • Breakenridge
The Evolution of “The Pitch”
[object Object],It Starts with Listening and Observation Putting the Public Back in Public Relations Solis • Breakenridge
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is About Sociology Not Technology Putting the Public Back in Public Relations Solis • Breakenridge
The Conversation Prism
Charting a Social Map
What are the Qualifications to Participate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Media relations vs. blogger relations - forget the pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Media relations vs. blogger relations - forget the pitch (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Internal social media platforms - getting employees to collaborate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Internal social media platforms - getting employees to collaborate (cont.) ,[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal social media platforms - getting employees to collaborate (cont.) Culture play a role in social communications: Social Technographics Ladder categorizes people according to how they use social technologies: Putting the Public Back in Public Relations Solis • Breakenridge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate blogging - engaging directly with customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Corporate blogging - engaging directly with customers (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Putting the Public Back in Public Relations Solis • Breakenridge The Difference Between PR 1.0 and PR 2.0 Is You…
Any Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge

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Biz Summit Teleseminar Presentation Final

  • 1. PR 2.0: Putting the Public Back in Public Relations The Renaissance of a 100-Year Old Industry Putting the Public Back in Public Relations Solis • Breakenridge
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  • 7. The Evolution of “The Pitch”
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  • 20. Putting the Public Back in Public Relations Solis • Breakenridge The Difference Between PR 1.0 and PR 2.0 Is You…
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