1. Analyzing the
440% increase in
media mentions of
High Frequency
Trading
THE
FLASH BOYS
EFFECT
®

2. ®
THE FLASH BOYS EFFECT
CHICAGO NEW JERSEY
WHY?
In June 2010...

3. ®
LIGHT SIGNALS
AKA High Speed Trading
Light signals travel faster down a straight line than
a meandering one, saving a few milliseconds off a trade...
X

4. ®
INVESTOPEDIA: high-frequency trading
is a “trading platform that uses powerful
computers to transact a large number of
orders at very fast speeds. High-frequency
trading uses complex algorithms to analyze
multiple markets and execute orders based
on market conditions. Typically, the trad-
ers with the fastest execution speeds will
be more profitable than traders with slower
execution speeds.”
WHAT IS
HIGH-FREQUENCY TRADING?
FEBRUARY 2014
? ? ?
? ? ? ?
? ? ?
? ? ? ?

5. ®
THE IMPACT OF ONE BOOK
440%in the 3 months following
the book’s release.
Mentions of HFT in the media jumped
Media monitoring and analysis via SaaS can show in stark terms
how much of an impact your books, or your competitors’ books,
are making in the marketplace.
[ ]

6. ®
No matter how active an author is
online, the conversation about them
and/or their book must be picked up
and carried on by others for it to truly
have an impact on sales. It can’t be
ONLY about the author talking
(blogging/tweeting).
STEPHANIE ROSTAN, LITERARY AGENT
FOR GILLIAN FLYNN (GONE GIRL)
“
“
THE CONVERSATION
CONTENT MARKETING
The process of creating
content and publicizing it.[ ]

7. ®
Monitored mentions of keyword
“high-frequency trading”
in online news stories from
• major English daily newspaper sites
in North America
• major financial news websites
and newswires
• and major general news sites
Coverage was analyzed from
January 1 to June 30, 2014
THE MEDIAMISER REPORT

8. ®
COVERAGE OVER TIME
MENTIONS of each of
the investigations peaked
immediately following the
book’s release, as media
interest swelled.
]] Track how various events or media items—a well-publicized review
or book signing event—affected overall media coverage.
ARTICLE VOLUME MENTIONING VARIOUS ONGOING
INVESTIGATIONS INTO HIGH FREQUENCY TRADING
A metric showing media volumes over a given time period.

9. ®
Show how various media affect each other
EMOTIONAL vs.
AUTHORATATIVE MEDIA
news
traditional (or conventional) media
=
AUTHORITATIVE
MEDIA
Social media
=
EMOTIONAL
MEDIAVIRALITY
HIGHLY AFFECTED BY:
Outlet/journalist prominence;
article type (editorial vs. opinion);
which social influencers pick up on it.] ]

10. ®
EMOTIONAL vs.
AUTHORATATIVE MEDIA
United Breaks Guitars coverage over time
chart.
Many news stories, like United Breaks Guitars,
GET THEIR START ON SOCIAL before moving into
the mainstream media a day or so later.
TRUST FACTOR
comes into play
when someone is
an official journalist
(or an official news outlet),
even when they’re
communicating
through social.

11. ®
TOP AUTHORS + OUTLETS
Track journalists and outlets writing the most about
your book, or about the topic your book is about.
TOP 3 JOURNALISTS
that mentioned
HFT the most
often in their articles
were financial writers
TOP
3OUTLETS

12. ®
• Look at the overall sentiment of the coverage collected;
• Track its general tone; toward you and your book in particular;
• Track tone over time, and show how it changes.
• Correlate tone with various events and developments over time.
• Correlate tone with various writers and outlets covering your book.
SENTIMENT OR TONING DATA
NEUTRAL
POSITIVE
NEGATIVE
The secret to providing
accurate toning, is to have
a sharp understanding of
which POV you are toning for.
] ]

13. ®
Examine data to see which
specific issues or events have
gotten the most traction.
ISSUES TRACKING
THE LAUNCH OF “FLASH BOYS”
WAS DISCUSSED
350%MORE THAN JUNE’S SENATE
HEARINGS INTO HFT
Issues tracking can be very powerful, especially over time.
Apply sentiment data to these issues for an even more thorough analysis.
] ]

14. ®
Measure: events, issues, themes, spokespeople, competitors, etc.
SHARE OF VOICE
Share of voice analysis is
a powerful tool to determine
the proportion of coverage
different data points
have received
within your overall dataset.

15. ®
SHARE OF VOICE
Investment banks over time
Proportions of coverage for different data points change over time,
which can be especially helpful if you’re looking to correlate this
data with events or occurrences that may have affected things.
SHARE OF VOICE OVER TIME

16. ®
Social media = Emotional media
+ AN AMPLIFIER
Getting content into the hands of
the right influencers on twitter can
multiply traffic in a matter of minutes.
Having fans with influence that help
spread your message is becoming
more and more important.
SOCIAL MEDIA

17. ®
Retweets are a very powerful indication of influence.
The more retweets a user gets, the more influential they typically are.
And if they are retweeted by other well-known influencers, then their
retweet reach (similar to a newspaper circulation) goes up as well.
TWITTER RETWEET REACH

18. ®
www.mediamiser.com
www.innodata.com
@innodata
@mediamiser
@jim_donnelly
THANK YOU!