1. Mobile Market in Second Half of 2012 in iPhone 5’s Hands
Marketing the Steve Jobs Factor
Steve Jobs the visionary who played a major role as an entrepreneur, designer and inventor, is said to
have contributed immensely to the upcoming iPhone 5 before his demise in October 2011. This new
iPhone 5 has been discussed to have a bigger screen than its predecessor and is expected to hit the
market with various state of the art enhancements.
Despite statistics showing a 2 percent decline in mobile phone sales in the first quarter of 2012, these
updates on the upcoming phone seem to increase the excitement amongst iPhone 5 fans and iPhone
app programmer. With news such as Steve Jobs' involvement in the project doing the rounds, the
expectation for the phone has reached the clouds.
First Quarter of 2012 Sees Sales Decline
The decline in mobile sales in the first quarter of this year is attributed towards the lack of demand
from the Asia/Pacific region. But the sales during the later part of the year are expected to break
records with respect to the release of the new iPhone 5 in the Western Europe and North American
regions. Surprisingly it is also noticed that Apple sales in China has been particularly strong even
though factions of iPhone fans and iPhone app developer are holding up plans of upgrading hoping
for an immediate release of iPhone 5.
RIM, Nokia, Motorola, LG, and HTC all saw their share of the market shrink when compared to the
first quarter of 2011. "Global sales of mobile devices declined more than expected due to a slowdown
in demand from the Asia/Pacific region," said Gartner analyst Anshul Gupta.
The first quarter of a year is considered to be the strongest point for mobile and other electronic
device sales which consists of various holidays which include the Chinese New Year during which the
overall sales reaches the peak. This decrease in sales has been due to the lack of new devices
released by the leading companies as most of them are in the process of developing the next
revolutionary device. Many users have also delayed their upgrade to a better phone hoping that a
better deal will come later this year as many leading companies have announced their future releases
like Apple's iPhone 5.
Apple's Market Still Strong Despite Decline in Overall Mobile Sales
Research indicates that Apple has sold approximately around 33.1 million iPhones in just the first
quarter of 2012 which puts it in the 3rd position out of all mobile device manufacturers, below
Samsung and Nokia. The interesting point here is both Samsung and Nokia manufacture both smart
phones and regular handsets where as Apple produces only iPhone and its versions. This shows a
constant increase in the number of iPhone users and the decrease in other smart phone and regular
handset users.
Apple's iOS saw a year-over-year increase from 16.9 percent share in the first quarter of 2011 to 22.9
percent share to kick off 2012. Apple and Samsung accounted for 49.3 percent of all smartphone
sales worldwide. This is above the 29.3 percent the two collectively represented in the first quarter of
2011, notes the report.

2. New OS an Added Advantage
The launch of the latest iPhone will also likely coincide with the release of the updated iOS 6 mobile
operating system, which Apple may preview at its upcoming Worldwide Developers Conference
(WWDC) in June. Among the biggest changes to the operating system could be the replacement of
Google's mapping technology for a brand-new in-house maps application using 3D mapping
technology by C3 Technologies, which the company acquired in 2011. The app will be similar in look
and feel to the Google Maps app, but will provide a faster, cleaner and more reliable user experience,
according to reports.
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