The document discusses how the architecture firm SNOW uses social media for their business. It outlines their presence on Facebook, Twitter, and LinkedIn and how these platforms help raise awareness of their company and projects. Some key benefits mentioned include increasing online visibility, growing their network, and establishing themselves as experts. The document then provides tips on how to use Twitter effectively and automate social media feeds. It also discusses measuring engagement and using social media to increase search engine results and potential revenue opportunities.

1. social media for business
Dave Cornett
Director / architectural technician
SNOW architects
in top 100 tweeters in built
environment
Building Design Magazine
Architects Journal
Property Week
Architect Map
David Cornett
SNOW architects ltd
Blackburne House, Hope Street, Liverpool, L8 7PE
tel 0151 703 0500
www.snowarchitects.co.uk
facebook - http://www.facebook.com/snowarchitects
twitter - http://twitter.com/snowarchitects
linked in - http://www.linkedin.com/in/davecornett
S N O W ARCHITECTS
Chartered Architects combining form with functionality

2. social media for business
why SNOW use social media
• real people behind the company
• raising awareness of the company and
its projects
• driving traffic to website & SEO
• Increase online visibilty
• growing network of connections
• establishing ourselves as experts in a
particular field
• industry news
• conversations with our peers
• networking events
Initially across three main sites
• Facebook
• Linked in
• Twitter
S N O W ARCHITECTS
Chartered Architects combining form with functionality

3. social media for business
company website blog help use twitter to spread the
word?
Twitter allows you to connect all of your
social media marketing together.
not all your network are on one
platform..
not all your network are on the
same time as you.
link your blog to twitter add twitter to
your website using a widget and feed your
tweets to linkedin etc...
add regular content to either to generate
a feed to your social media
S N O W ARCHITECTS
Chartered Architects combining form with functionality

4. social media for business
slide courtesy of David Hazelhurst - PH Creative http://www.ph-creative.com/
S N O W ARCHITECTS
Chartered Architects combining form with functionality

5. social media for business
example of a feed
[Blog Post] #AugmentedReality - The Use of AR in the Construction Industry Part TWO j.mp/HNffGV #in
Anyone looking for a hotel development site in the Liverpool City Centre? We have a Client wanting to sell the
land with planning #in
Why not become a fan of us on facebook at j.mp/Iyzy8v #in
10 Iphone Apps for #architects & #surveyors that are incredibly useful j.mp/HE0C4h #in
Read my interview with @PauleyCreative > How a UK architect practice uses social media j.mp/ICYkRu #in
We’ve been appointed to start the working drawings for this state of the art executive home in a Conservation
Area http://j.mp/jQ9UBF
One our of areas of expertise is Student Accommodation, we currently have three on site. http://j.mp/mkMydP
We design Commercial Interiors this is our work for EC Harris Manchester - Office fit-out http://j.mp/mFpqcq
If you are thinking of extending, take a look at this fantastic transformation to whet your appetite j.mp/IeISff #in
S N O W ARCHITECTS
Chartered Architects combining form with functionality

6. social media for business
DAVID CORNETT
Director
07946 223 692
dave@snowarchitects.co.uk
SNOW architects ltd
Blackburne House
Hope Street
Liverpool L8 7PE
0151 703 0500
www.snowarchitects.co.uk
twitter @snowarchitects
S N O W ARCHITECTS
S N O W ARCHITECTS
Chartered Architects combining form with functionality

7. social media for business
automate your feed
list of standard tweet - links to website,
blog etc..
interesting websites
save time - continuous tweeting without
having to do the work.
S N O W ARCHITECTS
Chartered Architects combining form with functionality

8. social media for business
measurement
analysis of good/bad
tweets
what works?
traffic to website
S N O W ARCHITECTS
Chartered Architects combining form with functionality

9. social media for business
measurement / engagement
S N O W ARCHITECTS
Chartered Architects combining form with functionality

10. social media for business
social media in search results
within your 140 characters insert some
SEO text relevant to your field to increase
the possibility of being found online
finding followers
• listen to conversations
• ask questions
• share
• engage
• recommend/RT
• find construction sector companies and
communities
• identify industry influencers
• be interesting and interested
measurement
• google analytics
• hootsuite
• buffer
S N O W ARCHITECTS
Chartered Architects combining form with functionality

11. social media for business
revenue
• educating followers to types of work
• facebook
• twitter
• linked in
S N O W ARCHITECTS
Chartered Architects combining form with functionality