To create a proiftable Asia Pacific campaign, you must avoid 3 very basic mistakes that can cost you MILLIONS OF DOLLARS in failed deals, partnerships and prospective lucrative opportunities. You MUST learn how to avoid them .

1. S
3 Costly Mistakes To
Avoid
To Create a Profitable Asia Campaign
AS FEATURED IN THE WALL STREET JOURNAL
With David Clive Price

2. Which One Are You?
S I already have business in Asia and want expert tips
S All I see are people talking about launching business
in Asia, what’s this all about and can it work for me?
S I already know I want to start business in Asia - so
let’s get started!

3. What You’ll Learn Today…
1. Why Business in Asia is Thought So Difficult
2. Three Costly Mistakes to Avoid in 2014 & Beyond!
3. How to Turn Potential Mistakes Into a Profitable
Asia Campaign
4. How to Get Started
5. How to Get my Personal Help for Free!

4. For Those Who Don’t Know
Me…
S Coach-Consultant, Author, Speaker on Asia Business
S 25 Years in Asia and UK advising Asian and Western
companies
S Writer on Asian cultures, speechwriter to East-West
companies like HSBC & Standard Chartered
S Passionate about introducing businesses to Asia

5. The Master Key to Asia
S To support your business plans in Asia, I’ve written
The Master Key to Asia
S Of course I recommend it!
S You can buy it on Amazon as Paperback or Kindle or
at www.davidcliveprice.com/master-key-asia
S More support is on its way - The Master Key to
China!

6. Please Share on Social Media…
S You are welcome to Tweet questions and I’ll show
you how to get answers in my special BONUS
S Twitter handle: @DavidClivePrice
#asiabusinesslive
S Like & Share on Facebook:
www.facebook.com/davidcliveprice
S Let’s get started

7. Left out or confused?
S Go deeper into one market but feel you’re scratching
away?
S Have a partner but it’s not working as it should be?
S Deals gone nowhere, or emails unanswered?
S Low trust of new markets/partners/countries?

8. In an Asia market already but…
S Lack confidence and trust
S Not performing as well as you’d like
S Find the culture off-putting and oblique
S Cannot get a straight yes or no

9. MISTAKE #1: SHOWING
IMPATIENCE
S Wanting to wrap up everything quickly
S Aiming for decisions, signed & sealed contracts
S Thinking you can sign off and leave the rest to the
team or partner
S Forgetting that business in Asia is PERSONAL

10. What do all Asia markets have
in common?
S More communal & less individualist than West
S Collectivist: harmony, family, teamwork, hierarchy
S Not losing face but saving face
S Preserving the surface of things

11. The million dollar question for
Asia clients is:
S Can I do business with you?
S Can I introduce you to my network as a credible
business partner?
S Are you someone that understands our rules and
ways of doing things?
S Will you stick out or come over as excessively pushy?

12. So how can you fulfill these
requirements?
S Be present and show patience
S Build business relationships over time
S Build networks of obligations, trust and respect
S Watch the doors open when you adapt to the local
customs & cultures

13. Free Strategy Session Bonus
S Please save up questions
S For answers on individual markets and to discuss one-on-
one with me:
S http://www.davidcliveprice.com/strategy
S Spots are limited, so apply now to avoid disappointment

14. MISTAKE #2: FOCUSING ON
PROCESS
S Silence is not golden for Western ears
S Emails’ silence, presentations’ silence, yes-or-no
silence
S Why are we so insistent on a rapid response?
S We want a deal as quickly as possible in ‘globalized’
world

15. Treating Asia business as based
on transactions alone
S Indirect and relationships-based in most Asia markets
S Only very international cities like HK and Singapore are
exceptions
S Primary significance of long-term business relationship
S Guanxi (Chinese version) is at heart of Asia business
deals

16. What is a guanxi network?
S Tea-drinking and ‘non-business’ topics are part of
guanxi
S Chinese are not the only ones in Asia to use this
assessment process
S Much entertaining, drinking & karaoke also involved
S This makes results-driven Westerners even more
impatient!

17. What’s the difference with
Western networking?
S We build up organic relationships usually AFTER
contract is signed
S Contract is first stage in completion of other
contracts
S In Asia, guanxi & network building come FIRST
S Strong personal relationships and obligations lead to
deals

18. How can foreigners get guanxi?
S You don’t have college, local or family networks
S So the best you can hope for is ‘foreign friend’
S To become more than a ‘friend’, you must get the key
to the informal system
S The key is acknowledging obligations and building
your own networks

19. MISTAKE #3: BEING GLOBAL
NOT LOCAL
S Many foreign companies forget to localize their
brand and operations
S We live in a globalized world, we have great brand
DNA
S Problem is Asia markets are all different
S Countries like China have many different markets
(as Tesco and others have found out)

20. The example of Ruritania
S What’s special about the country that might affect
your business?
S What makes Ruritanians tick?
S Among their characteristics are a belief in Optimism
and no supermarkets
S They cannot say no and sign their contracts in
invisible ink

21. Asia is full of ‘Ruritanias’
S High growth markets with many cultures &
traditions
S Some are related but many are dramatically different
S Hong Kong is not Singapore, Tokyo is not Seoul
S Kuala Lumpur is not Manila, Beijing is not Taipei

22. The Key to Success in Asia
markets?
S Competitive intelligence
S Local knowledge
S Who are your main competitors in Asia?
S No longer global multinationals or companies

23. Competitors are local & regional
players
S Have their own ‘competitive intelligence’
S Understand local consumer behavior
S Have lower cost bases and more customer feedback
S Have long experience of ‘targeting’ to local Asia
tastes

24. How can you compete with local
Asian companies?
S Find out everything you can about the market
S Partner with strong local partners
S Leverage their knowledge of local tastes and of
medium-tier and lower-tier growing cities
S Immerse yourself in customs, etiquette & culture of
your target market (s)

25. Make partnerships for inbound
investment
S Think globally but start locally
S ‘Glocalization’ means global solutions
S Global solutions must have Total Relevance to local
markets
S ‘Glocalization’ will produce lucrative opportunities
for both Western & Asia companies

26. It’s all related!
S Avoid these 3 COSTLY MISTAKES to build
success
S Focus instead on relationships, networking and
long-term value
S Build ‘glocalization’ and competitive intelligence into
all your plans
S Create a successful business strategy for Asia

27. Special Gift for You
S Free 30-Min Strategy Consultation With Me
S Just apply here at
http://davidcliveprice.com/strategy
S Spots are limited, so make sure to reserve
yours now
More resources and info on coaching for your Asia
business at: http://www.davidcliveprice.com