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Goyette FCP Cook - Session 1 - Understanding Audiences

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Dan Cohen
Dan Cohen

Part one of the Goyette Law Firm day of communications planning for public employees

BusinessEducation
1 of 18
New Strategies for Political Engagement in a Post-Wisconsin World Session 1 – Strategic Communications & The Role of Your Association You can do this! * Lifetime Guarantee Included *
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We can all do this! Take one step… ,[object Object],[object Object],[object Object],[object Object]
Exercise #1: Find out who your friends are
What is success? How do you get there? ,[object Object],[object Object],[object Object],[object Object]
Make a Plan to Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So…You’re New To This? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOU are the network ,[object Object],[object Object],[object Object],[object Object]
Public Speaking Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Is Your Audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Is Your Audience? Pew 2007
Where Is Your Audience? Pew 2010
Where Is Your Audience?
BEYOND the Mainstream Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the role of my Association?
Know your strengths ,[object Object],[object Object],[object Object]
Associations & Concerns ,[object Object],[object Object],[object Object],You will win when you come to consensus and get buy-in on these priorities & the balance between them
Determine what “Winning” looks like ,[object Object],[object Object],[object Object],There are lots of ways that “evil doers” infiltrate and use the divide and conquer tactic on officer associations

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Goyette FCP Cook - Session 1 - Understanding Audiences

  • 1. New Strategies for Political Engagement in a Post-Wisconsin World Session 1 – Strategic Communications & The Role of Your Association You can do this! * Lifetime Guarantee Included *
  • 2.
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  • 4. Exercise #1: Find out who your friends are
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  • 11. Where Is Your Audience? Pew 2007
  • 12. Where Is Your Audience? Pew 2010
  • 13. Where Is Your Audience?
  • 14.
  • 15. What is the role of my Association?
  • 16.
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  • 18.