Looking at communications planning and social media as effective tools for advancing organizational goals. And making it all doable.

1. Social Media Webinar HELP Leaders

2. Let’s see where we are… What is YOUR comfort with the world of new & social media? Rate your Organizational Readiness to engage with these tools

3. Let’s Share: What are the 3 questions you have about this whole social media thing?

5. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc

6. Only YOU can find what works for you & your organization

7. HELP is out there – tons of it BethKanter.org

8. Engage in Real Time Conversation http://www.youtube.com/watch?v=RjD3l8edBD0 Lessons: Numbers aren’t everything Candor & Real-time matter Find your voice

10. CHPC “ It Gets Better” Candor Timeliness Ease of access

11. Congratulations! You now own your own network & newspaper

13. Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

14. Beth Kanter’s Continuum Crawl, Walk, Run, Fly! What new & social media tools are we using?

15. Now, let’s talk about what this means. So far, so good?

16. THINKING ABOUT NEW MEDIA Common barriers we face? Why using these tools matter? Why you should lead the effort? Thinking Differently New & Social Media Transformations

17. PREPARE FOR HEALTH Social Media Fellows Alameda County Public Health Changing Organizations CESA 2010 Using New Media to Evolve a “Field” Changing Networks What I’ve Seen New & Social Media Transformations

18. The New Media Big Bang

19. March 2010

23. The Possibilities What would it mean for your program to be connected to the leaders of your field? What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms? What would it mean for the entire non-profit sector in our state to the most connected in the country?

24. Be an Informer

28. Listen… Search a “hashtag”

31. TweetDeck hootsuite Managing it all

35. Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA

36. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears

38. Distribute your photos - instantly

39. Aggregate your photos

40. A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it?

41. Let’s build a home on the web

45. March 2010

46. Facebook – Your Home Link to News Item Promote Event

47. Facebook – Update Quickly Link to Blog Post a photo

49. Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy

50. Facebook Fan Page – Listen & Engage

51. How Do You Feel?

52. Fear Free New & Social Media? Discuss.

53. Dan Cohen, Principal Full Court Press Communications [email_address] 510-271-0640