The document discusses five leading social media tools and provides tips for using them to engage audiences and share information. It recommends starting with LinkedIn, then using Twitter to share updates and build a following. It also suggests using Flickr and videos on sites like YouTube to share photos and videos. Building a website using WordPress is presented as another way to establish an online presence and engage with supporters. Tracking metrics from these channels can help measure engagement.

1. Five Leading Social Media Tools

2. Let’s Share: What are the 3 questions you have about this whole social media thing?

4. Congratulations! You now own your own network & newspaper

5. The New Media Big Bang UCB CHL

6. Social Media - 5 things we can do now How do we use these tools?

7. Beth Kanter’s Continuum Crawl, Walk, Run, Fly! What social media tools are we using?

10. Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

11. Social Media - 5 things we can do now Why is THIS guy smiling Jeff Weiner, CEO at LinkedIn.com

13. Date Reported # LinkedIn Members December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8,000,000 September 2007 15,000,000 December 2008 33,000,000 May 2009 55,000,000 February 2010 60,000,000 August 2010 75,000,000

15. Available Info

16. High Visibility

17. Low Visibility

19. Making Connections

21. What would it mean for your career to be connected to the leaders of your industry? What would it mean for government, businesses and the nonprofit sector to be connected on LinkedIn and other social media platforms? Note: Just using status message updates leaves us exponentially more prepared for emergencies!

23. LinkedIn – Integrating your Network

25. Be an Informer Social Media - 5 things we can do now

30. Listen… Search a “hashtag” Social Media - 5 things we can do now

34. Social Media - 5 things we can do now

36. TweetDeck hootsuite Managing it all

37. Twitter – on hootsuite A twitter list… A search term… Twitter for Us - Part II - FCPCommunications.com All in one place “ Scheduler”

38. Social Media - 5 things we can do now

43. Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA

45. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears

47. Distribute your photos - instantly Social Media - 5 things we can do now

48. Distribute your photos - instantly Social Media - 5 things we can do now

49. Aggregate your photos Social Media - 5 things we can do now

50. Aggregate your photos Social Media - 5 things we can do now

52. A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it?

53. Let’s build a home on the web Social Media - 5 things we can do now

54. Let’s build YOUR home Social Media - 5 things we can do now

59. March 2010 CHPC

60. Facebook – Your Home Link to News Item Promote Event CHPC

61. Facebook – Update Quickly Link to Blog Post a photo CHPC

62. Facebook – Innovative tools built in CHPC

64. Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy CHPC

67. Facebook Like Page – Alert CHPC

68. Facebook Like Page – Listen & Engage CHPC

69. How Do You Feel?

70. Social Media - 5 things we can do now Fear Free Social Media? Discuss

71. Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape