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CARD Social Media Fellows You can do this! * Lifetime Guarantee Included *
We can all do this!
Our Plan – Grow our social media skills Help our community fight H1N1/Flu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc
Let’s Share: What is your BHAG? How are you changing Alameda County?
Congratulations!   You now own your own network & newspaper
What is success? How do you get there? ,[object Object],[object Object],[object Object],[object Object]
So…You’re New To This? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What tools do we have to use?
Beth Kanter’s Continuum – Crawl, Walk, Run, Fly! What social media tools are we using?
Five Things We Can Do To Maximize Social Media Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
YOU are the network ,[object Object],[object Object],[object Object],[object Object],You are the Network
So – What are you trying to do? Created at Wordle.net
Visualize One Year – What’s ONE Step I can take? By September, I can… By January, I can… By March, I can… By Next June, I can… Visualize One Year
Let’s Share: What are your communications goals? What is specific / measurable?
What objective are you trying to achieve?  Is is SMART? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking about your audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking about your audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking about your audiences Courtesy of HollyMinch.com What News? Who Needs to Hear it? List all key  audiences In What Format? Note the comm.  channel By When? From Whom  Do They Need to Hear it?
Let’s Share: What are the 3 questions you have about this whole social media thing?
Five Things We Can Do To Maximize Social Media Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be an Informer
Twitter Basics ,[object Object],[object Object],[object Object],[object Object]
Twitter? ,[object Object],[object Object],[object Object],Twitter Basics
Be an Informer – Start @Twitter ,[object Object],[object Object],[object Object],[object Object],http://socialmedia-listening.wikispaces.com/Project+1
Be an Informer – Start @Twitter ,[object Object],[object Object],[object Object],[object Object],http://socialmedia-listening.wikispaces.com/Project+1
Twitter Starting Point - Listen ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listen… Search a “hashtag”
What have you learned by listening? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So – what do you have to say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/
Twitter – Take the Plunge ,[object Object],[object Object],/
Twitter – Take the Plunge ,[object Object],[object Object],[object Object]
TweetDeck hootsuite
This is where you type your 140
Twitter – on hootsuite A twitter list… A search term… Twitter for Us - Part II - FCPCommunications.com
Fear-free Tweeting ,[object Object],[object Object]
What could you say on H1N1? ,[object Object],[object Object],[object Object],[object Object],[object Object]
A moment of reflection: What are my org’s social media barriers? Who are my skeptics? Who is already using social media?
Facebook – Get Fans, Get Real Link to Blog Post a photo
Facebook – Get Fans, Give Feedback
Facebook – Get Fans, Get Real ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Mari Smith’s 21 Creative Ways to Increase Your Facebook Fanbase
Start by Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Beth Kantor’s Social Media Lab – Facebook
Best Practices to Build Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable
Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy
Facebook – Engage & Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook.com/Insights  It’s in There” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook? Twitter? JUST ADD IT IN…
Here’s the Talking Points…
Now, Take it to Facebook…
Now, Take it to Twitter…
A moment of reflection: Facebook  & Twitter – What do you see? How could you measure success w/ both?
LinkedIn –  Weaving your Network Pop Quiz  What did we learn?
LinkedIn –  Integrating your Network
LinkedIn –  Integrating your Network
A moment of reflection: Why LinkedIn?  How is it different? What is unique to LinkedIn?
www.flickr.com/photos/whiteafrican/3100136010/ Make Your Own News Making Photos/Videos Available with Flip Cameras, Twitpic, & Flickr
Take Pictures –  Define the Images & Discussion ,[object Object],[object Object],[object Object]
Record It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Video – Making a Point Lobby Day 2010 A Tree Falls & Everyone Hears
Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA
Building your Broadcast Network  Lobby Day 2010 A Tree Falls & Everyone Hears
Taking Video – Making it great ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribute your photos - instantly
Distribute your photos - instantly
Aggregate your photos
Keys for Success – Flickr & Photos ,[object Object],[object Object],[object Object],[object Object]
A moment of reflection: So…what do you have?  Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it?
Getting More from your “Home”
Case Study:  HHS Network
[object Object],[object Object],[object Object],[object Object],Enhancing YOUR home
Wordpress in 5 minutes or less ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learn from Wordpress: YOUR Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Track It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Boss or Funders
How Do You Feel?
Let’s go to work! ,[object Object],[object Object]
Where do we go from here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
At your service: Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294

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