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Sales Strategy and Innovation Delivery
Sales Strategy and Innovation Delivery

Social Media for Business

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Financial Managers Association January 11, 2011 Social Media: Fundamental or Frivolous? David Cutler - Creative Business Development Jeff Cutler - Social Media Journalist Evan Zall - Ebben Zall Group www.FMANH.org See this at www.EatMedia.com
 
Inspiration From Information … ROI? Return On Investment Risk Of Inactivity
3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
YOU
The FMA Community
 
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NEW MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM
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The Right Tools and Platforms
500 million users - Personal, Global 50% daily | 25 Billion pieces of content shared monthly (web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second 55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors 2 billion viewed daily - Easy Everything 24 hrs worth of video uploaded every minute SoMe Numbers
Online media consumption throughout the buying process
 
Investment of one person @ ½ hr day = ($15k/yr) ROI = $ 100,000 annual billings
Investment of one person @ ½ hr day = ($15k/yr) ROI = $50,000 annual billings Follow us @ mfacpa
It’s about the Story You Tell
The Five Cs … Control Fresh Ground, Inc. Content  Community  Conversation  Conversion Old Newspaper Flickr image uploaded by ShironenoEuro[busy] Shared under Creative Commons Attribution 2.0 Generic License The Crowd Kiss Flickr image uploaded by hipposrunsuperfast.com Shared under Creative Commons Attribution 2.0 Generic License Conversation, NYC, 1970 Flickr image uploaded by eye2eye Shared under Creative Commons Attribution-NoDerivs 2.0 Generic License Pele Sorg Flickr image uploaded by CJ Sorg Shared under Creative Commons Attribution-ShareAlike 2.0 Generic License
Low Cost + High Creativity
Inbound Marketing
The more things change… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One to many, many to one ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your ears are ringing
Is it safe? Well…no. ,[object Object],[object Object],[object Object],I'm not sure who the Pulitzer candidate was who started it, but somebody wrote that Wikileaks had been taken down by us, easyDNS...Not only did people mindlessly hit the "retweet" button and perpetuate bad information: some took the time [to] post comments about our "cowardice.” − Mark Jeftovic, President, easyDNS
 
Into the fray ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],There is great risk in social media, BUT not playing doesn’t keep you out of the game, and having a voice has never been more important
Evolve… Dave Armano+
SOCIAL MEDIA… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Workshop Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Fundamental or Frivolous? David Cutler - Creative Business Development Jeff Cutler - Social Media Journalist Evan Zall - Ebben Zall Group See this at www.EatMedia.com Thank You!

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FMA Jan 11

  • 1. Financial Managers Association January 11, 2011 Social Media: Fundamental or Frivolous? David Cutler - Creative Business Development Jeff Cutler - Social Media Journalist Evan Zall - Ebben Zall Group www.FMANH.org See this at www.EatMedia.com
  • 2.  
  • 3. Inspiration From Information … ROI? Return On Investment Risk Of Inactivity
  • 4. 3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
  • 5. YOU
  • 7.  
  • 8. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER
  • 9. NEW MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM
  • 10. Four Ps Four Es Product Place Price Promotion Experience Everyplace Exchange Evangelism
  • 11.  
  • 12. The Right Tools and Platforms
  • 13. 500 million users - Personal, Global 50% daily | 25 Billion pieces of content shared monthly (web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second 55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors 2 billion viewed daily - Easy Everything 24 hrs worth of video uploaded every minute SoMe Numbers
  • 14. Online media consumption throughout the buying process
  • 15.  
  • 16. Investment of one person @ ½ hr day = ($15k/yr) ROI = $ 100,000 annual billings
  • 17. Investment of one person @ ½ hr day = ($15k/yr) ROI = $50,000 annual billings Follow us @ mfacpa
  • 18. It’s about the Story You Tell
  • 19. The Five Cs … Control Fresh Ground, Inc. Content  Community  Conversation  Conversion Old Newspaper Flickr image uploaded by ShironenoEuro[busy] Shared under Creative Commons Attribution 2.0 Generic License The Crowd Kiss Flickr image uploaded by hipposrunsuperfast.com Shared under Creative Commons Attribution 2.0 Generic License Conversation, NYC, 1970 Flickr image uploaded by eye2eye Shared under Creative Commons Attribution-NoDerivs 2.0 Generic License Pele Sorg Flickr image uploaded by CJ Sorg Shared under Creative Commons Attribution-ShareAlike 2.0 Generic License
  • 20. Low Cost + High Creativity
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.  
  • 27.
  • 29.
  • 30.
  • 31. Social Media: Fundamental or Frivolous? David Cutler - Creative Business Development Jeff Cutler - Social Media Journalist Evan Zall - Ebben Zall Group See this at www.EatMedia.com Thank You!