11. Are you ready for a
post-Web 2.0 marketing world?
(Nearly) everything’s real-time
(Nearly) everything’s online
(Nearly) everyone’s a marketer
(Nearly) everything’s outsourced
(Nearly) everyone’s a freelancer
(Nearly) everything’s measurable
(Nearly) everything’s cheap or free
12. Content Overview
Three Sessions (60-90 minutes) for Social Media Bootcamp
- Each will have a Roundup of Current Concepts (see next slide)
1 - Social Media Tools – Personal and Professional
LinkedIn, Facebook, Twitter, Vertical Communities
2 - Search Engine marketing – 5 Ways To Get Found
Paid, Organic, Display Ads, Referrals, Direct Linking
3 – Analyzing The Data – 5 Forms of Data and What To Do With It
Activity, Operational, Outcome, KPIs, Predictive
13. Roundup of Current Concepts
Building the Foundation for Social Media Marketing
The Three Ts of Social Media The Three Cs of Social Media
Technology Content
Trust Community
Time Conversation
What is Inbound Marketing?
Measuring Social Media Success: Escaping the Echo Chamber
Relevant Current Events
14. Your Trainers
Todd Van Hoosear
Professional communicator and
technologist with 20 years in the
technology sector and 10 years of
corporate and agency PR and marketing
Founding Member, Board of Directors,
Social Media Club
Fellow, Society for New Communications
Research
www.vanhoosear.com
15. Your Trainers
David Cutler
Business Development Master
with 20 years experience increasing
revenue for corporations and the
startups they fear
Internet Pioneer and Founder of
www.webopedia.com
Champion of the exponential
economy of technologists at
www.xconomy.com
CreativeBusinessDevelopment.com
16. Thank You!
Todd Van Hoosear David Cutler
vanhoosear@gmail.com
dcutler@eatmedia.com
617-326-3211 - @vanhoosear 617-331-7852 - @davidcutler
www.linkedin.com/in/vanhoosear www.linkedin.com/in/cutler