Dreamforce 2010: Sales Cloud Integration: Accelerate CRM Adoption and ROI
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Dreamforce 2010: Sales Cloud Integration: Accelerate CRM Adoption and ROI
- 1. Sales Cloud Integration: Accelerate Adoption and ROI Matt Brady, TransUnion Zach Bacon, LifeTime Fitness John Hoefnagels, Toshiba
- 3. Introducing Informatica Cloud www.informaticacloud.com True SaaS Integration Proven Customer Success Designed for Line of Business Users
- 4. Integration Drives Cloud Application Success Greater Adoption More Business Value Stronger Connection
- 6. Matt Brady Director, Sales Automation TransUnion
- 12. Architecture Informatica Cloud InTouch Compass User Employee TransUnion Employee User
- 13. Result
- 15. Result One system Secure Real-time
- 17. Zach Bacon Sr. Mgr Business App Delivery, Life Time Fitness
- 27. John Hoefnagels Business Systems and Process Manager TABS
- 28. Toshiba America Business Solutions, Inc. TABS is a sales, marketing, service support and toner manufacturing company for copiers, facsimiles, multi-function printing products, and network controllers in the United States, Latin America, South America and the Caribbean. Employees: - approx. 3,500 TABS FY09Annual Budgeted Sales: $1.06 BILLION #SFDC USERS: 800+ North America #Subsidiaries: 13 US, 6 Int. TPD Toner Products Division. Based in Mitchell, S.D., TABS-TPD is the largest of three toner manufacturing facilities owned by Toshiba. EID Electronic Imaging Division Sales, marketing and service support for office products and document solutions TBS Toshiba Business Solutions Wholly-owned subsidiary corporation of TABS, that operates a network of wholly owned office equipment dealers throughout the United States DSE Document Solutions Engineering Leading research and development of innovative solutions for office products
- 32. Salesforce – Single View of Data from Various Sources
- 33. Salesforce – Single View of Data from Various Sources
- 34. Informatica Cloud: CRM Data Integration, Record Maintenance, and more…
- 35. Informatica Cloud: Used to Schedule Repeatable Processes or for “Real Time Transformation”
- 36. Data Mapping: “Drag & Drop”, Transformation Coding, “Database Lookups”, even an Instant Validation Tool!
- 38. We are just getting started…
- 39. Informatica Cloud – Future State
Notas del editor
- West 2007 – 2:15-3:15pm on Tuesday Dec. 7 th 2010
- Visit http:www.informaticacloud.com for more information.
- http://www.cio.com/article/603702/Which_Apps_Should_You_Move_to_the_Cloud_5_Guidelines?page=2&taxonomyId=3024
- Each file that Informatica Cloud accesses serves multiple purposes Waterfall approach ensures data quality
- Upsert the Billing data (two parents – SubCode and Product; may or may not have a parent) Export the Billing data that’s orphaned Add the necessary parent records Update the Billing Data that becomes parented
- Rapid Integration questions: Why are we doing this? Define the goals up-front Cost benefit / business case? Where / how can we get the data? In another system today? Structured? Is the data quality high (enough)? Content Frequency / freshness What security and permissions apply? Public or Private model? Sharing rules How might this integration grow & change? Complex transformations (changes) Different schedules or flows
- Rapid Salesforce expansion led to many additional fields Long timelines/constrained resources to expand IT replication Knowledge of SQL required to access replicated data No ability to automate extracts outside of IT department Multiple business-managed reporting databases and ad-hoc reports required data Led to many ad-hoc exports via data loader
- Informatica Cloud data replication as a service Visit http:www.informaticacloud.com for more information.
- For more Informatica Cloud customer profiles, visit: http://www.informaticacloud.com/customers/customer-profiles.html