Webinar delivered on August 7, 2012. For more information, please visit: http://www.informaticacloud.com/summer2012

1. Informatica Cloud Summer 2012
http://www.informaticacloud.com/summer2012
“The market is progressing beyond purpose-built cloud integration
routines to enabling developers to create their own custom cloud
integration applications and empowering them with a platform-as-a-
service on which to build them. With its Summer 2012 release,
Informatica Cloud is at the forefront of this progression.”
Robert Mahowald,
Research Vice President at IDC

2. According to Industry Analysts…
Large, Accelerating Market
Led by Large
4-6x SaaS Enterprises Driven by IT
growth rate of
on-premise IT
largest category
76% 90%
20-27% CAGR
PaaS enterprises
have a formal
Cloud
fastest growing decisions and
$20-40B market (Forrester)) cloud strategy
(Forrester, IDC, Gartner, 451Group)
(Forrester) operations
involve IT
84% 74% (IDC)
60% of net new
using cloud
will increase 66%
of all companies
using SaaS w/in software is cloud spend SaaS POs
12 months
(Forrester))
(IDC)
now SaaS > 20% signed by IT
(IDC)
(IDC)
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3. Cloud Adoption Driven by the Business
Pressures Driving Cloud Adoption
Flexibility
Agility
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4. We Recognized 3 Audiences for Cloud
Integration Early On….
SaaS Admins / Analysts Application Owners
Centralized IT
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5. SaaS Admins and Business Analysts
Cloud Integration
Applications
www.InformaticaCloud.com
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6. Application Owners
www.InformaticaMarketplace.com
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7. Centralized IT Organizations: ICC
PowerCenter Interoperability
Delegated Administration Fine Grained Access Controls
http://www.informaticacloud.com/icc
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8. Controlled Self Service
COE
Self-Service Control
Informatica Cloud
Agent http://www.informaticacloud.com/icc
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9. The Evolution of Informatica Cloud
Cloud Connectivity SUMMER 2012
DEVELOPER EDITION,
CONNECTIVITY, MS CRMD
CONTACT VALIDATION
Records Integrated/Month
Cloud Integration Applications ADMINISTRATION,
30B
GOVERNANCE,
MOBILE
trust.informaticacloud.com
21B
Cloud Integration Platform INFORMATICA 9,
MARKETPLACE,
EXPRESS
DATA
SYNCHRONIZATION
10B
SALESFORCE & DATA DATA
WEB SERVICES REPLICATION LOADER
CONNECTIVITY
4B
“
The platform shift to cloud
computing is driving the next wave
500M of data fragmentation, across
enterprise boundaries.
”
- Sohaib Abbasi, CEO Informatica
2006 2007 2008 2009 2010 2011 2012
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10. 10

11. Cloud Integration Apps and Platform
Cloud Integration Custom
Applications Apps
Integration Platform as a Service
www.InformaticaCloud.com/platform
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12. Informatica Cloud Summer 2012
Informatica Cloud Summer 2012
Cloud Connector Cloud Integration
Toolkit Templates
Aggregation
Lead De-duplication
Opportunity to Order
All Customers Upgraded: August 11, 2012
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13. Cloud Integration Templates
Develop: New Designer Tool
• Access to a rich transformation palate
• Parameterized for high reuse
• Cloud-based template repository
• Build custom wizard-driven
integration apps
• Support for complex integration patterns
• Use cases include: app sync, analytics
and data warehousing, other utilities
• Run natively in Informatica Cloud or as
embedded integration UI (REST API)
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14. Cloud Integration Templates
Configure: Clicks and Code Options
Clicks: Change parameters
in the UI without recoding
Users select
parameters
in custom
wizards
Code: Build custom integration apps
on any platform and call out to
Informatica Cloud REST API
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15. Informatica Cloud Summer 2012
Informatica Cloud Summer 2012
Cloud Integration
Templates
Demonstration:
Aggregation
1) Build
2) Publish Lead De-duplication
3) Consume Opportunity to Order
http://www.informaticacloud.com/products/cloud-platform/templates.html
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16. Cloud Integration Templates
Consume: Purpose-built Apps
Aggregation Data Routing Twitter Public Search
Account Extraction XML Processing Lead De-duplication
Merging Format Conversion Opportunity Conversion
…unlimited possibilities!
www.InformaticaMarketplace.com
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17. Templates Next Steps
• Available to consume in Basic and Above:
• Basic – includes the ability to run up to 10 Templates
• Standard – includes the ability to run up to 20 Templates
• Enterprise – includes the ability to run unlimited Templates
• Templates will be available on the Marketplace
• Join the Developer Community
• Template Designer will be available
www.InformaticaCloud.com/devcomm
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18. Cloud Connector Toolkit
Partners, Customers and Labs Team Building Connectors
Java Cloud Connectivity API Browse Metadata & Establish Package and Deploy to Informatica
Native Connectivity Cloud or Publish to Marketplace
Connecting the “Long Tail of Cloud Services”
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19. Informatica Cloud Summer 2012
Informatica Cloud Summer 2012
Cloud Connector
Toolkit
Demonstration:
1) New Connectors
2) Marketplace
http://www.informaticacloud.com/products/cloud-platform/connector-toolkit.html
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20. Other Enhancements
• Pre-release webinar is available
• Features include:
• NetSuite, DRS Auto Create Index, Upsert by Salesforce ID,
Object ID/REST API Changes, etc.
• This is a major architecture upgrade: “Multipod”
• Similar to Salesforce
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21. Cloud Integration Apps and Platform
Cloud Integration Custom
Applications Apps
Integration Platform as a Service
www.InformaticaCloud.com/platform
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22. Informatica Cloud Summer 2012
http://trust.informaticacloud.com/status
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23. www.informaticacloud.com/summer2012
All Customers Upgraded: August 11, 2012
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