The document discusses building a data infrastructure using Oracle's cloud foundation to address key challenges facing CIOs, such as growing data volumes, cost pressures, and unpredictable workloads. It summarizes Oracle's approach of consolidating infrastructure using Exadata and Exalogic to reduce costs while delivering extreme performance, high availability, security, and manageability through automation.

1. <Insert Picture Here>
Building a Data Infrastructure-
The Cloud Foundation
Alain Ozan
Vice President
Technology – EE&CIS

2. CIO’s Face a Challenging Context in IT
Operations
Source: McKinsey & Company
KEY DRIVERS
• 40% growth in transaction volume
• Massive growth in volume of data
• Increasing power and cooling costs
• Difficulty in deploying new apps and
unpredictable workloads
• Focused cost reduction push across
all expense items
IT budgets are flat or down…
…and service
execution is
below par.
…but Data Centre costs, which are
25% of total IT budget, are increasing
at 20% per year…

3. How do you compare?
• Can you warranty 100% of your Service Level
Agreements with your business users ?
• Can you proof to Auditors there were no security
breaches and you were compliant ?
• Can you manage your data infrastructure in the most
cost effective way ?
© 2009 Oracle Corporation

4. The Cloud Revolution forces order out of
chaos

5. The Cloud Revolution forces order out of
chaos
Data Center
Modernization

6. Data Center Modernization
The Key Challenges
• Consolidating the data infrastructure for Cost Reduction
• Delivering extreme performance for ALL Users
• Providing maximum availability for Business Continuity
• Securing the data infrastructure for Auditors
• Managing the data infrastructure for SLA

7. The Key Challenges
• Consolidating the data infrastructure for Cost Reduction
• Delivering extreme performance
• Providing maximum availability
• Securing the data infrastructure
• Managing the data infrastructure

8. Consolidate onto Private Clouds
Using server and storage grids
Grid Control
In-Memory Database Cache
Automatic Storage Management
Virtualize and share storage resources
Real Application Clusters
Virtualize servers into a shared platform
© 2010 Oracle Corporation

9. Data Center Architecture
Consolidation
100s of
Database Server
Machines
100s of
Application Server
Machines
1 Oracle Exalogic Elastic Cloud
1 Oracle Exadata Database Machine

10. The Key Challenges
Consolidating the data infrastructure
• Delivering extreme performance for ALL users
• Providing maximum availability
• Securing the data infrastructure
• Managing the data infrastructure

11. Examples
• Fraud detection
• Order matching
• Compliance
• Provisioning
• Authentication
• Authorization
• Personalization
• CRM
• BAM
• Real-time Billing
• …
The Extreme Performance Demand
Extremely Fast Response  Competitive Advantage
NEW CUSTOMER
SIGN-UP
WEB
SELF-CARE
MGMT
DASHBOARD
MOBILE DATA
SERVICES
PROCESS AN
ORDER
SCHEDULE CALCULATE BILLVERIFY CREDIT & TERMSCHECK ADDRESS
ACTIVATE A NEW SUBSCRIBER MONITOR FOR CRITICAL EVENTS

12. Oracle Exadata Database Machine
• X2-2 Extreme performance at lowest cost
– 8 Database Servers, Each 12 cores Total 96 cores
in DB servers
– 14 Storage Servers, 40 Gb/sec Infiniband Links
– Completely Fault Tolerant
– Quarter, Half and full rack
• X2-8 Extreme Performance on the data tier
– Consolidated OLTP and DW workloads
– 2 DB servers, each 64 core Total 128 cores
– Quadruples database memory to 2TB
– 14 Storage Servers and New Intel 6-core CPUs
in Storage Servers
– 10Gb Ethernet connectivity to Data Center
– Linux or Solaris

13. Delivering Extreme performance
• Extreme Performance for DataWarehouse– Exadata
Smart Scans
– Data intensive processing runs in Exadata Storage Servers
– Rows and columns filtered as data streams from disks
– Complex operations also run in storage
– Parallelize query execution and removes bottlenecks
• Extreme performance for OLTP
– Full rack has 5 TB of Smart Flash Cache
– Can process over 1 million IOs per second
– 50 GB/sec query throughput on uncompressed data
– 5x more I/Os than 1000 Disk Enterprise Storage Array

14. Oracle Exadata Momentum
Rapid adoption in all geographies and industries
© 2010 Oracle Corporation

15. Large Australian Bank
Implements Oracle Database as a Service
• Consolidates 300+ Oracle
Databases onto 3 private clouds
• Implements Maximum Availability
Architecture
• Increases DBA productivity
• “Pay for use” model for business
users
Oracle
Database
11g Release 2
cloud powered
By Exadata

16. The Key Challenges
Consolidating the data infrastructure
Delivering extreme performance
• Providing maximum availability for Business Continuity
• Securing the data infrastructure
• Managing the data infrastructure

17. Traditional High Availability
Expensive, idle redundancy
Idle Failover
Server
Veritas
Volume Manager
BMC
SQL Backtrack
Idle Disaster
Recovery
Production
Server
Solaris Cluster
HP ServiceGuard
IBM HACMP

18. Oracle Maximum Availability Architecture
Fully Utilizing Redundancy
Automatic Storage
Management
Real Application
Clusters
Secure Backups
to Cloud and Tape
Active
Data Guard
Fast
Recovery Area
Data Guard

19. The Key Challenges
Consolidating the data infrastructure
Delivering extreme performance
Providing maximum availability
• Securing the data infrastructure for Auditors
• Managing the data infrastructure

20. 20
Oracle Database 11g Security
Database Defense-in-Depth
Monitoring
Access Control
Encryption & Masking
Monitoring
• Configuration Management
• Audit Vault
• Total Recall
Access Control
• Database Vault
• Label Security
• Advanced Security
• Secure Backup
• Data Masking
Encryption & Masking
© 2010 Oracle Corporation
Blocking & Logging
Blocking and logging
• Database Firewall

21. Oracle Database Firewall
First Line of Defense
• Accurate SQL grammar analysis
• SQL level enforcement based on white lists and black lists
• Fast, reliable and scalable architecture
• Built-in and custom compliance reporting
Application
© 2010 Oracle Corporation

22. The Key Challenges
Consolidating the data infrastructure
Delivering extreme performance
Providing maximum availability
Securing the data infrastructure
• Managing the data infrastructure for SLAs

23. • Resource Manager allocates CPU and Memory
– Also I/O usage on Exadata
• Instance caging allocates cores per instance
• According to Service Level Agreement
Workload and Resource Management
Databases run as Services across shared platform
© 2010 Oracle Corporation

24. Manageability Evolution
Continuous Improvement
26% Less Time 31% Fewer Steps
0%
25%
50%
75%
100%
Time
Oracle9i Database
Oracle Database 10g
Oracle Database 11g
Steps
© 2010 Oracle Corporation

25. • Gold image reference configurations
• Simplified database provisioning via profiles
• Provision full RAC, ASM and Clusterware systems
• Single click RAC scale-out and scale-back
Provisioning Software to Private Cloud
Lower cost via standard Reference Configurations
© 2010 Oracle Corporation
Create Reference
System
Stage Gold
Image
Create Production
System
Scale
Provisioning

26. • Automated Service Requests (ASR) for Exadata
• Proactive advisories and analysis
– One-off patches
– Patch Set Updates (PSU) & Critical Patch Updates (CPU)
• Zero downtime patching for RAC and Exadata
Automating Patching
Fully integrated with My Oracle Support
Analyze Test StagePatch Provision Report
© 2010 Oracle Corporation

27. "We we have been able to reduce the time for
provisioning software from 4 hours down to 1 hour, as
well as reduce patch application time from 1 hour down
to 1 minute per database. Enterprise Manager Grid
Control allows us to automate this process, which
translates into huge savings in time and money."
© 2010 Oracle Corporation
Andreas Stephan
Senior DBA
Bayer Business Services

28. 250+ Cloud Service Providers Have
Adopted Oracle’s Cloud Platform
“8 out of 10 SaaS vendors delivering business-critical
applications run on Oracle.” – Nucleus Research
28

29. Oracle 11g answers the key challenges
Consolidating the data infrastructure
Delivering extreme performance
Providing maximum availability
Securing the data infrastructure
Managing the data infrastructure

30. Oracle’s Strategy
Complete. Open. Integrated.
• Engineered to work
together
• Tested together
• Certified together
• Packaged together
• Deployed together
• Upgraded together
• Supported together
• Managed together