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Constructing
    the future
China & India
     Solidiance evaluates the gap in
          infrastructure development
            between India and China
                             June 2009
Constructing the future – China & India
Solidiance evaluates the gap in infrastructure development between India and China




  Constructing the future – China & India
  Solidiance evaluates the gap in infrastructure development between India and China

  China and India – the two most populous countries, in
  the world, and the biggest combined potential for
  construction growth. While both countries produced




                                                               “
  similar per capita GDP until the early 1990s, the gap
  between their infrastructural facilities gradually widened
  as the economic reforms that China adopted in the
                                                                   …the current slowdown will likely
  1980s began to take shape.                                       further widen the gap between
  Throughout the past two and a half decades, China has            China and India… in terms of
  invested much more heavily in modernizing its physical
  infrastructure, and has taken a substantial lead over
                                                                   infrastructure construction and
  India. India’s infrastructure has been struggling to keep        development.



                                                                                                             ”
  up with her growth and the accelerated pace of the last
  five years has rendered the existing infrastructure
  completely inadequate.
  In view of the current global economic downturn, how             Heiko Bugs, Director China – Solidiance
  are these two giants comparing against each other?
  The first part of this paper discusses the different
  stages of development and the gaps in infrastructure
  construction between the two countries, while the
  second part reviews the drivers of growth and the
  opportunities that lie ahead in the sector.

                                                               2
Constructing the future – China & India
Solidiance evaluates the gap in infrastructure development between India and China


   Part One – Closing The Gap

  China is the third largest construction market in the                                                              Size and growth of Construction sector 2007 to 2010




                                                              Value of Construction sector US$ billions
  world after the USA and Japan. At a value of US$ 165                                                     250
  billion in 2007 the sector contributes 5.6% to GDP. The                                                                                                                                        211
  construction sector in India contributes 6.9% of GDP                                                     200
  and is valued at US$ 65 billion. Although these figures                                                                                            India               China
                                                                                                                                    165
  pale in comparison to        the size of the American                                                                                             CAGR                 CAGR
                                                                                                           150
                                                                                                                                                    7.3%                 8.7%
  construction market (which is valued at over US$ 1.2
  trillion annually), India and China are expected to be
                                                                                                           100
  global growth engines for the construction industry as                                                                                                                         80
                                                                                                                        65
  they are poised to grow at much faster rates than most
                                                                                                             50
  developed markets (see chart on upper right).
  Despite a population density 2.5 times that of China’s,                                                        0
  the size of the Indian construction market was in fact                                                                     2007                                           2010 (Forecast)
                                                                         Source: Asia Development Bank, Solidiance Analysis, 2009
  2.5 times smaller than China’s in 2007. Furthermore,       The chart above compares the growth of the Construction market in China and India (this compares to
  industry participants have tuned down their 2009 sector    growth in the USA of <1%). The gap between the two countries is expected to further widen as we reach
                                                             2010.
  growth forecasts amidst the current macro-economic
  slowdown from 10% to 6% for India, and from 9% to           India is currently 12 years behind China’s development in transport
  8% for China, implying that the gap between China and                                   infrastructure
  India is expected to further widen into the future.                                                      100




                                                                  Relative Development Index (USA = 100)
                                                                                                                                                                        China’s    development       index
                                                                                                                                                                        score is 3.2 times ahead of
  To study this in greater depth, Solidiance has                                                            80
                                                                                                                                                                        India. Assuming that India is
                                                                                                                                                                        able to sustain its current
  developed a quantitative comparison model to analyze                                                                                                                  infrastructural growth, it would
  the state of transport infrastructure development in                                                                                                                  take over 12 years to reach
                                                                                                                                                                        China’s     current    level    of
                                                                                                            60
  China and India as a gauge for overall infrastructure                                                                                                                 development, and over 25 years
                                                                                                                                                                        to reach the level of the USA.
  construction competitiveness (see chart on lower right).
                                                                                                            40
  Our analysis shows that India is currently lagging 12                                                                                   Growth 7.6%
                                                                                                                                          China: 2007
  years behind China in terms of transportation                                                                                           Index = 28.5                      12 years for India to reach
                                                                                                            20                                                              China’s present development
  infrastructure development.                                                                                                Growth 9.8%
                                                                                                                             India: 2007
  This coincides very closely with the time gap between                                                      0
                                                                                                                             Index = 8.8

  when the two countries started their economic reforms                                                                             Source: Solidiance Analysis, 2009
                                                             Methodology: A development index was calculated based on the per capita relative availability of railway,
  – 1978 in China and 1991 in India – although India has     roadways, waterways and airports. Results for India and China were compared against the USA, where the
  been recovering lost ground faster in more recent few      USA has an Index of 100. Growth rates are based on value growth of the transportation infrastructure
                                                             segment.
  years.



                                                              3
Constructing the future – China & India
Solidiance evaluates the gap in infrastructure development between India and China




  China is currently ahead of India on almost all aspects         On the other hand, the stage of development in India’s
  of transportation infrastructure, and the difference is         rail and road infrastructure seem more on par with
  most noticeable in air transport and domestic                   China. There are 63 thousand km of railways in India
  waterways.                                                      (about 56 km per million population) compared to 75
                                                                  thousand km in China (57 km per million population).
  While both China and India have a similar number of
                                                                  India even has more paved roads at 1.6 million km
  airports (close to 140 civil airports, averaging
                                                                  versus 1.5 million km in China. However this
  approximately one airport to 9 million people), the scale
                                                                  comparison is misleading as one important factor is
  between these airports is what divides the two
                                                                  missing: Quality. Whoever traveled by car in both
  countries. Seven Chinese airports have throughput
                                                                  countries recognizes that pot-holed Indian streets are in
  capacities of over 10 million passengers per year, while
                                                                  no way comparable to China’s modern highway
  India has a mere two. Total passenger air traffic in
                                                                  network. Nevertheless, India is catching up through
  India was around 60 million passengers between 2004
                                                                  new initiatives to improve their road network, such as
  and 2005, which is only 30% of that of China’s. The
                                                                  the new highway between Bangalore and Chennai, and
  gap in aviation infrastructure is expected to broaden as
                                                                  the modern roads between Mumbai and the fast
  China plans to construct 49 new airports and 701
                                                                  growing industrial center Pune.
  airport expansion projects by 2010, compared to two
  new airports and 25 upgrades that are earmarked in              While we expect to see the gap slowly closing between
  India.                                                          India and China in transportation infrastructure, the
                                                                  overall gap still seems to be widening in the broader
  Domestic waterways have been an important – and
                                                                  market of general construction. Further boosted by
  cheap – transportation channel in China to move bulk
                                                                  China’s recent construction of high profile projects in
  products from coastal areas to the hinterland. There
                                                                  city centers (such as the Olympic construction around
  are 124 thousand km of waterways in China, more than
                                                                  Beijing and for the 2010 World Expo in Shanghai), the
  8 times that of the 14.5 thousand km in India.
                                                                  difference in the market value of construction projects
  Nevertheless, this development is attributable to the
                                                                  and availability of world-class buildings in these two
  natural geographic and historical differences, as well as
                                                                  countries is becoming increasingly apparent. What to
  the differences in volume and nature of materials and
                                                                  expect next? and what opportunities lie within? will be
  products shipped.
                                                                  further discussed in Part 2 of this paper.




                                                              4
Constructing the future – China & India
Solidiance evaluates the gap in infrastructure development between India and China


     Part Two – Opportunities For Growth

    Up until the early 1990s, per capita GDP in China and           In the first part of this paper, we discussed the different
    India was at roughly comparable levels. This lasted until       stages of development between China and India,
    China became the first of the two to reap the rewards           identifying a gap of 12 years between the two. Here in
    from wide-ranging economic reforms, starting more               Part Two, we will further discuss the direction that the
    than a decade before India. The fact that China started         two countries will head towards, understand the drivers
    earlier than India to liberalize its economy and invest         of growth and identify the opportunities that may
    heavily in modernizing its physical infrastructure has          result.
    given it a substantial edge over India in terms of
                                                                    The analysis focuses specifically on the construction of
    growth and per capita income.
                                                                    transportation infrastructure as this builds the basis for




“
                                                                    commercial operations and sustainable growth.

 …despite     serious    pitfalls, the
 Mumbai Makeup project is an
 ambitious USD 60 bn refurbishing
 plan to support the transformation of
 the city into a global hub.
 This    creates   attractive   niche
 construction materials opportunities,
 even during these times of global
 economic hardship. Slower growth
 does not mean no growth. The
 question is how to leverage this
 growth?


 Bhaskar Raj, Senior Strategy Consultant - Solidiance

                                                                ”
                                                                5
Constructing the future – China & India
Solidiance evaluates the gap in infrastructure development between India and China




  The stages of urban transportation development in the           Typical stages in urban transportation infrastructure development
  major cities of China and India are summarized in the
  analysis on the right.
                                                                                                                                    Small towns
  Development has not been homogenous across China                       Stage I            BASIC                                   and cities of
                                                                                          TRANSPORT                                China and India
  and India, and there is a huge gap between the main
  and smaller cities.                                                                                                                Major China
                                                                                           PRIVATE                                 tier 2 cities and
                                                                         Stage II
  Major urban areas of China are currently advancing into                                 TRANSPORT
                                                                                                                                   main Indian cities
  Stage III of transportation infrastructure development,
  and we observe traffic in its largest cities worsening                                                                            Tier 1 cities of
                                                                                            URBAN                                  China advancing
                                                                         Stage III        INTEGRATION
  and at times, threatening to come to a standstill. Tier 2                                                                         Into Stage III
  cities remain at Stage II, and smaller towns are much
  further back in the queue for development.                         TRAFFIC
                                                                   EQUILIBRIUM
  India is generally further behind, as even it’s largest
                                                                  Stage
                                                                  Stage       Situation
                                                                              Situation                               Investment
                                                                                                                      Investment
  cities are just about to transition from Stage II to III.
  Like in Chinese tier 2 cities, large volume investment is         I         Dominated by public transport,          Little investment into
                                                                              railway, bus, bikes, some               infrastructure.
  expected to continue for the improvement of road                            scooters. Few cars.
  networks and accessibility to major Indian cities.
  Further projects are also in line to improve the public
  transport system in the largest city centers,                     II        Large growth in the scooter /           Large     investments       to
  predominantly in underground metro and high-speed                           motorcycle sector, followed by          improve    roads,     bridges,
  train systems.                                                              more and more cars. Scooter/            highways,      toll     roads.
                                                                              motorcycles and cars are a              Neglecting of public transport
  There are currently nine metro systems operating                            status symbol.                          which becomes more and
  across China (Beijing, Shanghai, Guangzhou, Tianjin,                                                                more outdated.
  Shenzhen, Changchun, Chongqing, Nanjing and                      III        Rethinking and strengthening            Parallel investments into
  Wuhan), and construction is underway in another                             of public transport to escape           further    improving    road
  seven. India although lagging behind with only four                         the daily traffic collapse. Often       conditions and improving the
                                                                              supported by higher costs to            public   transport   system,
  cities having metro systems (Delhi, Mumbai, Kolkata                         purchase cards, limitations on          often subways.
  and Chennai), has started to put serious attention into                     parking space.
  strengthening these networks to improve the urban
  transportation situation.                                                                    Source: Solidiance Analysis, 2009




                                                              6
Constructing the future – China & India
Solidiance evaluates the gap in infrastructure development between India and China

  Interestingly, the financing approach for infrastructure                        Characteristics of the China market:
  projects is different between the two countries. While                          • Strong demand for transporting goods to support its
  China has experimented with private sector                                        manufacturing sector
  investments, including foreign direct investments (FDI)
                                                                                  • Powerful government initiatives
  into toll-roads, bridges and more recently opening up
  the railway and commercial waterway sectors, a large                            • Urbanization and demand for efficient inter- and intra-
  majority of projects are still government funded and                              city transport
  backed – which will continue to be a key driver behind                          • Opening new sectors to foreign investment
  China sustaining her growth in 2009.                                            Characteristics of the India market:
  While the government in India also plays a key role in                          • Strong service sector; industrialization gradually
  construction growth, the majority of the funding will                             picking up speed
  originate from private and foreign investment.                                  • Reliance on public private partnerships
  Numerous boards and incentive schemes have been                                 • Urbanization and redevelopment of slums areas
  setup to attract FDI to not only build the needed roads                         • Inter-state bureaucracy and conservative political
  and airports, but also to manage the process.                                     mindset favoring incremental changes
                                     Summary of opportunities for foreign businesses in China and India
                                      MARKET SIZE              GROWTH POTENTIAL              DOMESTIC COMPETITION        GOVERNMENT SUPPORT

   Materials

   Equipment

   Services

   Investment projects



  As both China and India sustain their strong growth,                            Some questions to consider:
  opportunities are in abundance. The impact of size,                             • How to customize the product portfolio for China and
  growth, competition and government support on the                                 India?
  various opportunities in the construction sector are
                                                                                  • When is the best time to invest?
  summarized in the table above.
                                                                                  • Which market segments promise sustainable growth?
  It is not an issue of considering whether or not to do
                                                                                  • Which market positions are defendable against local
  business in Chindia, but a matter of how to identify
                                                                                    and international competitors?
  interesting projects and how to customize growth
  strategies. Understanding the inherent differences in                           • How to integrate India and China into supply chain
  these two markets raises further questions as there are                           strategy and what are the risks?
  no generic answers or solutions that work equally for
  China and India. Clearly, strategies that worked in
  China 12 years ago may not work for India today.
                                                                     7
Constructing the future – China & India
 Solidiance evaluates the gap in infrastructure development between India and China

    Solidiance is a marketing strategy consulting firm with focus on growth in Asia Pacific. We are devoted to working side-by-side with our clients to outpace the
    competition, close gaps in growth and deliver breakthroughs in performance and profitability. Our Asia focus provides our clients with a better understanding of
    intrinsic regional issues.
    To subscribe to further white papers and to learn more about Solidiance please visit: www.solidiance.com


Heiko Bugs - Director                                                                    Shutin Wah - Principal

        Heiko is responsible for Solidiance’s China operation and has                            Shutin Wah is a Principal based in the Shanghai office with
        spent his last seven years in Greater China, participating in                            more than seven years of consulting experience. He has led
        the country’s rapid development as an economic                                           over 50 national and multi-regional engagements for Fortune
        powerhouse. Heiko started his career in Asia working for a                               500 clients across China, Hong Kong, and south-east Asia.
        manufacturing joint-venture in South Korea before moving                                 Prior to joining Solidiance, Shutin managed the Shanghai
        back to Germany. He then spent time in a German consulting                               operations of a global management consultancy, establishing
        firm focusing on organizational restructuring. Prior to joining                          and managing client relationships. With strong experience in
        Solidiance, he led the China operation of an international                               combining numerical and qualitative analytics, Shutin
        management consulting company with four offices in China                                 specializes in customizing advanced market segmentation
        where he advised international companies on market entry                                 and size forecasting models to help clients identify and
        and growth strategies. Heiko grew the business from nil to                               prioritize market opportunities to develop growth strategies.
        over USD 2m and built a team of 25 in China. Heiko has                                   Shutin has rich experience across numerous growth sectors
        presented China topics at more than 25 international                                     throughout China and Asia Pacific, including home
        conferences and has been focusing for the last three years                               improvement, petrochemicals and banking. He combines
        on the rapidly developing economic relationship between                                  sector and cross-industry best practice, leveraging this
        India and China and its global strategic impact. Heiko studied                           knowledge to help clients develop successful market
        Economics and Information Technology in Germany (Master)                                 strategies. He holds a Bachelor in Engineering (with Honors)
        and holds an MBA (Honors) from Rutgers, The State                                        from the Hong Kong University of Science and Technology
        University of New Jersey.                                                                and an MBA from the National University of Singapore.




         China                                                                                     Singapore

                 Suite 801                                                                                 Suite 17-01
                 Hong Kong Plaza                                                                           High Street Center
                 283 Huaihai Road Central                                                                  1 North Bridge Road
                 Shanghai 200021                                                                           Singapore 179094
                 Tel: +86 21 5168 8905                                                                     Tel: +65 6408 8208
                 asia@solidiance.com                                                                       asia@solidiance.com




                                                                                   8

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Construction Industry China & India 2009 - www.solidiance.com

  • 1. Constructing the future China & India Solidiance evaluates the gap in infrastructure development between India and China June 2009
  • 2. Constructing the future – China & India Solidiance evaluates the gap in infrastructure development between India and China Constructing the future – China & India Solidiance evaluates the gap in infrastructure development between India and China China and India – the two most populous countries, in the world, and the biggest combined potential for construction growth. While both countries produced “ similar per capita GDP until the early 1990s, the gap between their infrastructural facilities gradually widened as the economic reforms that China adopted in the …the current slowdown will likely 1980s began to take shape. further widen the gap between Throughout the past two and a half decades, China has China and India… in terms of invested much more heavily in modernizing its physical infrastructure, and has taken a substantial lead over infrastructure construction and India. India’s infrastructure has been struggling to keep development. ” up with her growth and the accelerated pace of the last five years has rendered the existing infrastructure completely inadequate. In view of the current global economic downturn, how Heiko Bugs, Director China – Solidiance are these two giants comparing against each other? The first part of this paper discusses the different stages of development and the gaps in infrastructure construction between the two countries, while the second part reviews the drivers of growth and the opportunities that lie ahead in the sector. 2
  • 3. Constructing the future – China & India Solidiance evaluates the gap in infrastructure development between India and China Part One – Closing The Gap China is the third largest construction market in the Size and growth of Construction sector 2007 to 2010 Value of Construction sector US$ billions world after the USA and Japan. At a value of US$ 165 250 billion in 2007 the sector contributes 5.6% to GDP. The 211 construction sector in India contributes 6.9% of GDP 200 and is valued at US$ 65 billion. Although these figures India China 165 pale in comparison to the size of the American CAGR CAGR 150 7.3% 8.7% construction market (which is valued at over US$ 1.2 trillion annually), India and China are expected to be 100 global growth engines for the construction industry as 80 65 they are poised to grow at much faster rates than most 50 developed markets (see chart on upper right). Despite a population density 2.5 times that of China’s, 0 the size of the Indian construction market was in fact 2007 2010 (Forecast) Source: Asia Development Bank, Solidiance Analysis, 2009 2.5 times smaller than China’s in 2007. Furthermore, The chart above compares the growth of the Construction market in China and India (this compares to industry participants have tuned down their 2009 sector growth in the USA of <1%). The gap between the two countries is expected to further widen as we reach 2010. growth forecasts amidst the current macro-economic slowdown from 10% to 6% for India, and from 9% to India is currently 12 years behind China’s development in transport 8% for China, implying that the gap between China and infrastructure India is expected to further widen into the future. 100 Relative Development Index (USA = 100) China’s development index score is 3.2 times ahead of To study this in greater depth, Solidiance has 80 India. Assuming that India is able to sustain its current developed a quantitative comparison model to analyze infrastructural growth, it would the state of transport infrastructure development in take over 12 years to reach China’s current level of 60 China and India as a gauge for overall infrastructure development, and over 25 years to reach the level of the USA. construction competitiveness (see chart on lower right). 40 Our analysis shows that India is currently lagging 12 Growth 7.6% China: 2007 years behind China in terms of transportation Index = 28.5 12 years for India to reach 20 China’s present development infrastructure development. Growth 9.8% India: 2007 This coincides very closely with the time gap between 0 Index = 8.8 when the two countries started their economic reforms Source: Solidiance Analysis, 2009 Methodology: A development index was calculated based on the per capita relative availability of railway, – 1978 in China and 1991 in India – although India has roadways, waterways and airports. Results for India and China were compared against the USA, where the been recovering lost ground faster in more recent few USA has an Index of 100. Growth rates are based on value growth of the transportation infrastructure segment. years. 3
  • 4. Constructing the future – China & India Solidiance evaluates the gap in infrastructure development between India and China China is currently ahead of India on almost all aspects On the other hand, the stage of development in India’s of transportation infrastructure, and the difference is rail and road infrastructure seem more on par with most noticeable in air transport and domestic China. There are 63 thousand km of railways in India waterways. (about 56 km per million population) compared to 75 thousand km in China (57 km per million population). While both China and India have a similar number of India even has more paved roads at 1.6 million km airports (close to 140 civil airports, averaging versus 1.5 million km in China. However this approximately one airport to 9 million people), the scale comparison is misleading as one important factor is between these airports is what divides the two missing: Quality. Whoever traveled by car in both countries. Seven Chinese airports have throughput countries recognizes that pot-holed Indian streets are in capacities of over 10 million passengers per year, while no way comparable to China’s modern highway India has a mere two. Total passenger air traffic in network. Nevertheless, India is catching up through India was around 60 million passengers between 2004 new initiatives to improve their road network, such as and 2005, which is only 30% of that of China’s. The the new highway between Bangalore and Chennai, and gap in aviation infrastructure is expected to broaden as the modern roads between Mumbai and the fast China plans to construct 49 new airports and 701 growing industrial center Pune. airport expansion projects by 2010, compared to two new airports and 25 upgrades that are earmarked in While we expect to see the gap slowly closing between India. India and China in transportation infrastructure, the overall gap still seems to be widening in the broader Domestic waterways have been an important – and market of general construction. Further boosted by cheap – transportation channel in China to move bulk China’s recent construction of high profile projects in products from coastal areas to the hinterland. There city centers (such as the Olympic construction around are 124 thousand km of waterways in China, more than Beijing and for the 2010 World Expo in Shanghai), the 8 times that of the 14.5 thousand km in India. difference in the market value of construction projects Nevertheless, this development is attributable to the and availability of world-class buildings in these two natural geographic and historical differences, as well as countries is becoming increasingly apparent. What to the differences in volume and nature of materials and expect next? and what opportunities lie within? will be products shipped. further discussed in Part 2 of this paper. 4
  • 5. Constructing the future – China & India Solidiance evaluates the gap in infrastructure development between India and China Part Two – Opportunities For Growth Up until the early 1990s, per capita GDP in China and In the first part of this paper, we discussed the different India was at roughly comparable levels. This lasted until stages of development between China and India, China became the first of the two to reap the rewards identifying a gap of 12 years between the two. Here in from wide-ranging economic reforms, starting more Part Two, we will further discuss the direction that the than a decade before India. The fact that China started two countries will head towards, understand the drivers earlier than India to liberalize its economy and invest of growth and identify the opportunities that may heavily in modernizing its physical infrastructure has result. given it a substantial edge over India in terms of The analysis focuses specifically on the construction of growth and per capita income. transportation infrastructure as this builds the basis for “ commercial operations and sustainable growth. …despite serious pitfalls, the Mumbai Makeup project is an ambitious USD 60 bn refurbishing plan to support the transformation of the city into a global hub. This creates attractive niche construction materials opportunities, even during these times of global economic hardship. Slower growth does not mean no growth. The question is how to leverage this growth? Bhaskar Raj, Senior Strategy Consultant - Solidiance ” 5
  • 6. Constructing the future – China & India Solidiance evaluates the gap in infrastructure development between India and China The stages of urban transportation development in the Typical stages in urban transportation infrastructure development major cities of China and India are summarized in the analysis on the right. Small towns Development has not been homogenous across China Stage I BASIC and cities of TRANSPORT China and India and India, and there is a huge gap between the main and smaller cities. Major China PRIVATE tier 2 cities and Stage II Major urban areas of China are currently advancing into TRANSPORT main Indian cities Stage III of transportation infrastructure development, and we observe traffic in its largest cities worsening Tier 1 cities of URBAN China advancing Stage III INTEGRATION and at times, threatening to come to a standstill. Tier 2 Into Stage III cities remain at Stage II, and smaller towns are much further back in the queue for development. TRAFFIC EQUILIBRIUM India is generally further behind, as even it’s largest Stage Stage Situation Situation Investment Investment cities are just about to transition from Stage II to III. Like in Chinese tier 2 cities, large volume investment is I Dominated by public transport, Little investment into railway, bus, bikes, some infrastructure. expected to continue for the improvement of road scooters. Few cars. networks and accessibility to major Indian cities. Further projects are also in line to improve the public transport system in the largest city centers, II Large growth in the scooter / Large investments to predominantly in underground metro and high-speed motorcycle sector, followed by improve roads, bridges, train systems. more and more cars. Scooter/ highways, toll roads. motorcycles and cars are a Neglecting of public transport There are currently nine metro systems operating status symbol. which becomes more and across China (Beijing, Shanghai, Guangzhou, Tianjin, more outdated. Shenzhen, Changchun, Chongqing, Nanjing and III Rethinking and strengthening Parallel investments into Wuhan), and construction is underway in another of public transport to escape further improving road seven. India although lagging behind with only four the daily traffic collapse. Often conditions and improving the supported by higher costs to public transport system, cities having metro systems (Delhi, Mumbai, Kolkata purchase cards, limitations on often subways. and Chennai), has started to put serious attention into parking space. strengthening these networks to improve the urban transportation situation. Source: Solidiance Analysis, 2009 6
  • 7. Constructing the future – China & India Solidiance evaluates the gap in infrastructure development between India and China Interestingly, the financing approach for infrastructure Characteristics of the China market: projects is different between the two countries. While • Strong demand for transporting goods to support its China has experimented with private sector manufacturing sector investments, including foreign direct investments (FDI) • Powerful government initiatives into toll-roads, bridges and more recently opening up the railway and commercial waterway sectors, a large • Urbanization and demand for efficient inter- and intra- majority of projects are still government funded and city transport backed – which will continue to be a key driver behind • Opening new sectors to foreign investment China sustaining her growth in 2009. Characteristics of the India market: While the government in India also plays a key role in • Strong service sector; industrialization gradually construction growth, the majority of the funding will picking up speed originate from private and foreign investment. • Reliance on public private partnerships Numerous boards and incentive schemes have been • Urbanization and redevelopment of slums areas setup to attract FDI to not only build the needed roads • Inter-state bureaucracy and conservative political and airports, but also to manage the process. mindset favoring incremental changes Summary of opportunities for foreign businesses in China and India MARKET SIZE GROWTH POTENTIAL DOMESTIC COMPETITION GOVERNMENT SUPPORT Materials Equipment Services Investment projects As both China and India sustain their strong growth, Some questions to consider: opportunities are in abundance. The impact of size, • How to customize the product portfolio for China and growth, competition and government support on the India? various opportunities in the construction sector are • When is the best time to invest? summarized in the table above. • Which market segments promise sustainable growth? It is not an issue of considering whether or not to do • Which market positions are defendable against local business in Chindia, but a matter of how to identify and international competitors? interesting projects and how to customize growth strategies. Understanding the inherent differences in • How to integrate India and China into supply chain these two markets raises further questions as there are strategy and what are the risks? no generic answers or solutions that work equally for China and India. Clearly, strategies that worked in China 12 years ago may not work for India today. 7
  • 8. Constructing the future – China & India Solidiance evaluates the gap in infrastructure development between India and China Solidiance is a marketing strategy consulting firm with focus on growth in Asia Pacific. We are devoted to working side-by-side with our clients to outpace the competition, close gaps in growth and deliver breakthroughs in performance and profitability. Our Asia focus provides our clients with a better understanding of intrinsic regional issues. To subscribe to further white papers and to learn more about Solidiance please visit: www.solidiance.com Heiko Bugs - Director Shutin Wah - Principal Heiko is responsible for Solidiance’s China operation and has Shutin Wah is a Principal based in the Shanghai office with spent his last seven years in Greater China, participating in more than seven years of consulting experience. He has led the country’s rapid development as an economic over 50 national and multi-regional engagements for Fortune powerhouse. Heiko started his career in Asia working for a 500 clients across China, Hong Kong, and south-east Asia. manufacturing joint-venture in South Korea before moving Prior to joining Solidiance, Shutin managed the Shanghai back to Germany. He then spent time in a German consulting operations of a global management consultancy, establishing firm focusing on organizational restructuring. Prior to joining and managing client relationships. With strong experience in Solidiance, he led the China operation of an international combining numerical and qualitative analytics, Shutin management consulting company with four offices in China specializes in customizing advanced market segmentation where he advised international companies on market entry and size forecasting models to help clients identify and and growth strategies. Heiko grew the business from nil to prioritize market opportunities to develop growth strategies. over USD 2m and built a team of 25 in China. Heiko has Shutin has rich experience across numerous growth sectors presented China topics at more than 25 international throughout China and Asia Pacific, including home conferences and has been focusing for the last three years improvement, petrochemicals and banking. He combines on the rapidly developing economic relationship between sector and cross-industry best practice, leveraging this India and China and its global strategic impact. Heiko studied knowledge to help clients develop successful market Economics and Information Technology in Germany (Master) strategies. He holds a Bachelor in Engineering (with Honors) and holds an MBA (Honors) from Rutgers, The State from the Hong Kong University of Science and Technology University of New Jersey. and an MBA from the National University of Singapore. China Singapore Suite 801 Suite 17-01 Hong Kong Plaza High Street Center 283 Huaihai Road Central 1 North Bridge Road Shanghai 200021 Singapore 179094 Tel: +86 21 5168 8905 Tel: +65 6408 8208 asia@solidiance.com asia@solidiance.com 8