De-Pe Lecture - 2nd Hour, 05/19/11

1. Enrique
Fernández
1

2. NO
Mi Jefe, la cultura del
NO y otras razones
NO
para ser Emprendedor NO
Enrique Fernández
CEO SupplierSync & Fuzhou HC
Mayo 2011
2

3. Background
Enrique Fernández,
CEO
Ingeniería Civil Industrial,
PUCV
MBA HTW Berlin, Alemania
 País: Chile
 CEO at hcindustry.com, China based
internet-trading company
 CEO at SupplierSync
3

4. Background
Enrique Fernández,
CEO
Ind. Eng. PUCV,
MBA HTW Berlin, Germany
 País: Chile
 Ex. Capgemini Consulting
 CEO at hcindustry.com, China based
internet-trading company
 CEO at SupplierSync
4

5. Razón 1: EL JEFE y la Cultura del NO
5

6. Razón 2: Exit Strategy
• Cómo renunciaba y empezaba mi emprendimiento? -> Exit
Strategy
• Amarrar el primer cliente antes de renunciar -> +Cash Flow
• Cash positivo desde Día 1
• Año 2009 -> 500K USD
• Esperado 2011 -> 5M USD
6

7. Razón 3: Visión
• SupplierSync nace de vivir el el problema mismo.
• Primer producto de orientación 100% Tecnológica.
• Intro a CustDev y el Lean Canvas.
• StartupChile -> cambio de pardigma? volver?
• Desafíos: Mano de obra “emprendedora”, burocracia, otros
• 100 starups en Julio…WOW! -> Oportunidad!
7

8. SupplierSync
Social Life B2B Sourcing Life
 Internet penetration-> 440% (200-  2011-> 3000+ verified scams in
2010) Alibaba.com (market leader)
 Facebook->over 600M usuarios  People don‟t share anything
 Social Sharing, Social  70% Buyers is afraid of scams
Communication, Social Buying  80% Suppliers have rentention
 Users Collaboration problems
8

9. SupplierSync- El Problema
Buyers Suppliers
Hard to find reliable suppliers Customer Retention is very low
prospects in specific markets with the current solutions.
(good suppliers are an asset).
Personal suggestions are a key
Personal suggestions are a key element, but are a limited
element, but are a limited resource.
resource.
Hard to find reliable sales
Sourcing risk is high. prospects in specific markets.
9

10. 3- Our Solution / Features
Buyers Can
Access B2B group buying
promotions.
Post their sourcing needs.
Suggest (Route) other people.
Endorse people„s skills.
*Request certification process.
Search for the best at lower
risk.
10

11. 3- Our Solution / Features
Suppliers Can
Offer B2B group buying
promotions.
Suggest (Route) other
people.
Endorse people„s skills.
*Request certification
process.
Get new customers easily
and reach loyalty.
11

12. Conclusiones
• Usen al jefe.
• Salida de la empresa -> Planeada -> Financiamiento?
• Sacrificios pero más recompenzas.
• CustDev + Lean Canvas-> Aprovecharlo!
• Aprendan temprano, aprendan rápido-> Fallen temprano, fallen y
aprendan rápido
12

13. Gracias!
@efernandezr
@suppliersync

14. Tiago Matos

15. •We studied
•Jan 2008

16. •We worked
•Jun 2008

17. •We built
•Dec 2009

18. Vijay Kailas

19. Social TV for the next generation
•Vijay Kailas, CEO and Founder

20. 20

21. 21

22. 22

23. 23

24. 24

25. George
Cadena

26. Why I
became a
starter.
I’ve always
wanted to
be one.

27. Undergrad
Coming from…
Grad School

28. I thought that it
would be
something like this.

29. I took the safe &
traditional route -
Work

30. It was cool.

31. A year in Afghanistan

32. When I got back, I was ready
for the American dream
White Picket
Fence

33. But when I got back,
it felt like this
So I quit!

34. What I want
Work & Life
to = Joy

35. My
projects

36. For me to you

37. Who we are
We’re not Professors. We’re
simply students from
different parts of the world
who love what we do and
want the same for you

38. ¿Preguntas?