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dealomio -
 .... or why simple products rule




               Easy
                Easy
                 Easy
Mobile Monday – dealomio presentation
 05.09.2011                             05.09.2011
the nut that needs to be cracked for mobile services




Source: http://www.freakingnews.com/images/app_images/walnut.jpg
Mobile Monday – dealomio presentation                              05.09.2011   2
the user




                                        Fotocredit: andre stoeriko
                                        http://www.flickr.com/photos/inflite/2472916160/sizes/o/in/photostream/


Mobile Monday – dealomio presentation                                              05.09.2011                3
Where do I
  the long tail                         place my
                                         offers?




Mobile Monday – dealomio presentation      05.09.2011   4
How do we solve it?




           Hello,
           I am Luigi




           * 01.09.2011

Mobile Monday – dealomio presentation   05.09.2011   5
what is dealomio?




Mobile Monday – dealomio presentation   05.09.2011   6
easy, easy, easy ...

premium service




Mobile Monday – dealomio presentation   05.09.2011
easy, easy, easy ...

•     No registration
•     no social
•     no check-in



•     Just offers around you
•     Easy product



                                  Photocredit: Pat Dalton...
                                  http://www.flickr.com/photos/27518426@N03/3874225648/sizes/o/in/photostream/




    Mobile Monday – dealomio presentation                                                    05.09.2011
Who has time? And let‘s make it interesting!


                                                     every deal shown for max six hours




http://www.bunny-love.co.uk/wp-content/uploads/2011/04/rabbit-
Alice-in-Wonderland.gif




Mobile Monday – dealomio presentation                                            05.09.2011   9
Easy as 1-2-3
         Open App                       Pick a deal   Be happy




    1




Mobile Monday – dealomio presentation                 05.09.2011
To sum things up...



   1                               2                            3

    Edge over flyers,                                           Edge over coupons:
    classifieds, or online:
                                                                •   No redemption
    •   Instant advertising                                         needed
    •   Targeted to                                             •   All offers are placed
        interested people                                           in the accounting of
        around the corner                                           the shop anyway
    •   On the fly



   Immediate promotion             6 hour deals - interesting   No redemption frustration




Mobile Monday – dealomio presentation                                        05.09.2011
                                                                    11
Expand Long Tail: Additional reach via integration in partner Apps




                                                      dealomio App
           Offers
                                                        Partners
 • Brands                                dealomio
 • Local Shops                          advertising
 • Chain Stores                          platform




Mobile Monday – dealomio presentation                      05.09.2011   12
Give us feedback!




Mobile Monday – dealomio presentation   05.09.2011   13
Now you go and try it – we have a surprise!

 Download the app and see what we offer at the Homebase!




Mobile Monday – dealomio presentation                      05.09.2011
Kontakt


Simon Schütz
aka the Head of Marketing
Tel. +49 (0) 30 / 240 367 14
Fax +49 (0) 30 / 240 367 15
simon@dealomio.com



servtag GmbH
Rosenthaler Str. 2
10119 Berlin
Germany
www.dealomio.de



Mobile Monday – dealomio presentation
Titel der Präsentation bei Kunde XYZ    05.09.2011   15

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dealomio - or why simple products rule (mobile monday Berlin)

  • 1. dealomio - .... or why simple products rule Easy Easy Easy Mobile Monday – dealomio presentation 05.09.2011 05.09.2011
  • 2. the nut that needs to be cracked for mobile services Source: http://www.freakingnews.com/images/app_images/walnut.jpg Mobile Monday – dealomio presentation 05.09.2011 2
  • 3. the user Fotocredit: andre stoeriko http://www.flickr.com/photos/inflite/2472916160/sizes/o/in/photostream/ Mobile Monday – dealomio presentation 05.09.2011 3
  • 4. Where do I the long tail place my offers? Mobile Monday – dealomio presentation 05.09.2011 4
  • 5. How do we solve it? Hello, I am Luigi * 01.09.2011 Mobile Monday – dealomio presentation 05.09.2011 5
  • 6. what is dealomio? Mobile Monday – dealomio presentation 05.09.2011 6
  • 7. easy, easy, easy ... premium service Mobile Monday – dealomio presentation 05.09.2011
  • 8. easy, easy, easy ... • No registration • no social • no check-in • Just offers around you • Easy product Photocredit: Pat Dalton... http://www.flickr.com/photos/27518426@N03/3874225648/sizes/o/in/photostream/ Mobile Monday – dealomio presentation 05.09.2011
  • 9. Who has time? And let‘s make it interesting! every deal shown for max six hours http://www.bunny-love.co.uk/wp-content/uploads/2011/04/rabbit- Alice-in-Wonderland.gif Mobile Monday – dealomio presentation 05.09.2011 9
  • 10. Easy as 1-2-3 Open App Pick a deal Be happy 1 Mobile Monday – dealomio presentation 05.09.2011
  • 11. To sum things up... 1 2 3 Edge over flyers, Edge over coupons: classifieds, or online: • No redemption • Instant advertising needed • Targeted to • All offers are placed interested people in the accounting of around the corner the shop anyway • On the fly Immediate promotion 6 hour deals - interesting No redemption frustration Mobile Monday – dealomio presentation 05.09.2011 11
  • 12. Expand Long Tail: Additional reach via integration in partner Apps dealomio App Offers Partners • Brands dealomio • Local Shops advertising • Chain Stores platform Mobile Monday – dealomio presentation 05.09.2011 12
  • 13. Give us feedback! Mobile Monday – dealomio presentation 05.09.2011 13
  • 14. Now you go and try it – we have a surprise! Download the app and see what we offer at the Homebase! Mobile Monday – dealomio presentation 05.09.2011
  • 15. Kontakt Simon Schütz aka the Head of Marketing Tel. +49 (0) 30 / 240 367 14 Fax +49 (0) 30 / 240 367 15 simon@dealomio.com servtag GmbH Rosenthaler Str. 2 10119 Berlin Germany www.dealomio.de Mobile Monday – dealomio presentation Titel der Präsentation bei Kunde XYZ 05.09.2011 15