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What’s next for WebRTC in Asia?
Dean Bubley, Disruptive Analysis
WebRTC Asia Forums, Hong Kong & Singapore, January 2014
dean.bubley@disruptive-analysis.com

@disruptivedean
Good Asia representation in WebRTC activity

January 2014

Copyright Disruptive Analysis Ltd 2014
Key criteria for WebRTC adoption
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


Good broadband (ADSL, FTTH, LTE etc)
PC penetration (short term)
Chrome & Firefox penetration
Permissive attitudes / neutrality to VoIP / video
Telco-driven initiatives
Developer enthusiasm
High-profile examples (eg social / IM)
Innovation (eg consumer electronics, customer service)

January 2014

Copyright Disruptive Analysis Ltd 2014
Still a lot of IE in Asia

But….

Source: Disruptive Analysis

Most-used browsers by country, Dec 2013
Source: Statcounter, Wikipedia

WebRTC may evolve in different ways in Asia
January 2014

Copyright Disruptive Analysis Ltd 2014
“WebRTC isn’t a standard. It’s a movement”
(Quote from Tsahi Levent-Levi @tsahil)



Irony: problems making WebRTC stronger not weaker
“Hardcore” comms developers going “down to the metal”





Longer-tail developers being addressed by API/cloud players

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

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Building around core RTCWeb protocols & media engine
Embedding WebRTC elements into desktop applications
“Packaged” WebRTC capabilities like multiparty video
Abstraction to avoid risk from changing standards
APIs for iOS, Android apps

Next tier up of service platforms emerging too
Renewed interest in “realtime everywhere”
No “religion” about WebRTC “purity” – just get on with it!

January 2014

Copyright Disruptive Analysis Ltd 2014
The vision: voice & video comms everywhere

January 2014

Copyright Disruptive Analysis Ltd 2014
WebRTC made easier via 3rd-party APIs

CU-RTC-Web?

January 2014

Copyright Disruptive Analysis Ltd 2014
Cloud/SP/platform players especially important

January 2014

Copyright Disruptive Analysis Ltd 2014
New models for customer service & support
•
•
•
•

Two-way audio
One-way video
Remote control
Screen-sharing

Website support
goes beyond IM

Future?
Innovator: Amazon Mayday

Video tellers at ATMs for
added confidence &
personalisation
January 2014

Video check-in agents at
smaller airports
Copyright Disruptive Analysis Ltd 2014
“Audio” isn’t only normal conversation

Sleep Apnoea (snoring + breathing) monitoring & diagnosis:
not a “phone call”!

January 2014

Copyright Disruptive Analysis Ltd 2014
Monetisable Voice VAS – going beyond the call
Standard fixed +
mobile feature set

Next-gen
“mobile, social,
cloud” feature set

Standard feature set
(caller ID, voicemail,
forwarding, etc.)

Translation
Voice, video and
messaging

Audio conferencing

Call recording

Premium voice

Visual call control

Ringback tones

Source tracking

Centrex

Next-generation
conference calling

“Hypervoice”

Enabler
Oct 2013

Copyright Disruptive Analysis Ltd 2014
“Video” isn’t just chat & conferencing

January 2014

Copyright Disruptive Analysis Ltd 2014
TV & Entertainment

January 2014

Copyright Disruptive Analysis Ltd 2014
Rich context from the web

January 2014

Copyright Disruptive Analysis Ltd 2014
Data Channel

January 2014

Copyright Disruptive Analysis Ltd 2014
Internet of Things + WebRTC

January 2014

Copyright Disruptive Analysis Ltd 2014
Regulatory considerations


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This is good for consumers!
Potential huge area for digital economy + R&D
1000’s of services or embedded features
No regulation specific to video communications
Encryption
Language & rules about “calling” doesn’t apply
Peer to peer
Mostly “easy to detect”, but…

January 2014

Copyright Disruptive Analysis Ltd 2014
www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean

information@disruptive-analysis.com
Skype:disruptiveanalysis

January 2014

Copyright Disruptive Analysis Ltd 2014

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WebRTC in Asia Growth Potential

  • 1. What’s next for WebRTC in Asia? Dean Bubley, Disruptive Analysis WebRTC Asia Forums, Hong Kong & Singapore, January 2014 dean.bubley@disruptive-analysis.com @disruptivedean
  • 2. Good Asia representation in WebRTC activity January 2014 Copyright Disruptive Analysis Ltd 2014
  • 3. Key criteria for WebRTC adoption         Good broadband (ADSL, FTTH, LTE etc) PC penetration (short term) Chrome & Firefox penetration Permissive attitudes / neutrality to VoIP / video Telco-driven initiatives Developer enthusiasm High-profile examples (eg social / IM) Innovation (eg consumer electronics, customer service) January 2014 Copyright Disruptive Analysis Ltd 2014
  • 4. Still a lot of IE in Asia But…. Source: Disruptive Analysis Most-used browsers by country, Dec 2013 Source: Statcounter, Wikipedia WebRTC may evolve in different ways in Asia January 2014 Copyright Disruptive Analysis Ltd 2014
  • 5. “WebRTC isn’t a standard. It’s a movement” (Quote from Tsahi Levent-Levi @tsahil)   Irony: problems making WebRTC stronger not weaker “Hardcore” comms developers going “down to the metal”    Longer-tail developers being addressed by API/cloud players       Building around core RTCWeb protocols & media engine Embedding WebRTC elements into desktop applications “Packaged” WebRTC capabilities like multiparty video Abstraction to avoid risk from changing standards APIs for iOS, Android apps Next tier up of service platforms emerging too Renewed interest in “realtime everywhere” No “religion” about WebRTC “purity” – just get on with it! January 2014 Copyright Disruptive Analysis Ltd 2014
  • 6. The vision: voice & video comms everywhere January 2014 Copyright Disruptive Analysis Ltd 2014
  • 7. WebRTC made easier via 3rd-party APIs CU-RTC-Web? January 2014 Copyright Disruptive Analysis Ltd 2014
  • 8. Cloud/SP/platform players especially important January 2014 Copyright Disruptive Analysis Ltd 2014
  • 9. New models for customer service & support • • • • Two-way audio One-way video Remote control Screen-sharing Website support goes beyond IM Future? Innovator: Amazon Mayday Video tellers at ATMs for added confidence & personalisation January 2014 Video check-in agents at smaller airports Copyright Disruptive Analysis Ltd 2014
  • 10. “Audio” isn’t only normal conversation Sleep Apnoea (snoring + breathing) monitoring & diagnosis: not a “phone call”! January 2014 Copyright Disruptive Analysis Ltd 2014
  • 11. Monetisable Voice VAS – going beyond the call Standard fixed + mobile feature set Next-gen “mobile, social, cloud” feature set Standard feature set (caller ID, voicemail, forwarding, etc.) Translation Voice, video and messaging Audio conferencing Call recording Premium voice Visual call control Ringback tones Source tracking Centrex Next-generation conference calling “Hypervoice” Enabler Oct 2013 Copyright Disruptive Analysis Ltd 2014
  • 12. “Video” isn’t just chat & conferencing January 2014 Copyright Disruptive Analysis Ltd 2014
  • 13. TV & Entertainment January 2014 Copyright Disruptive Analysis Ltd 2014
  • 14. Rich context from the web January 2014 Copyright Disruptive Analysis Ltd 2014
  • 15. Data Channel January 2014 Copyright Disruptive Analysis Ltd 2014
  • 16. Internet of Things + WebRTC January 2014 Copyright Disruptive Analysis Ltd 2014
  • 17. Regulatory considerations         This is good for consumers! Potential huge area for digital economy + R&D 1000’s of services or embedded features No regulation specific to video communications Encryption Language & rules about “calling” doesn’t apply Peer to peer Mostly “easy to detect”, but… January 2014 Copyright Disruptive Analysis Ltd 2014