Concluding presentation by Dean Bubley at WebRTC Asia Forums in January 2014, in Hong Kong & Singapore. Examines future trends in use-cases, value chain, regulatory issues & problems for WebRTC, with some focus on Asia-Pacific
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WebRTC in Asia Growth Potential
1. What’s next for WebRTC in Asia?
Dean Bubley, Disruptive Analysis
WebRTC Asia Forums, Hong Kong & Singapore, January 2014
dean.bubley@disruptive-analysis.com
@disruptivedean
3. Key criteria for WebRTC adoption
Good broadband (ADSL, FTTH, LTE etc)
PC penetration (short term)
Chrome & Firefox penetration
Permissive attitudes / neutrality to VoIP / video
Telco-driven initiatives
Developer enthusiasm
High-profile examples (eg social / IM)
Innovation (eg consumer electronics, customer service)
January 2014
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4. Still a lot of IE in Asia
But….
Source: Disruptive Analysis
Most-used browsers by country, Dec 2013
Source: Statcounter, Wikipedia
WebRTC may evolve in different ways in Asia
January 2014
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5. “WebRTC isn’t a standard. It’s a movement”
(Quote from Tsahi Levent-Levi @tsahil)
Irony: problems making WebRTC stronger not weaker
“Hardcore” comms developers going “down to the metal”
Longer-tail developers being addressed by API/cloud players
Building around core RTCWeb protocols & media engine
Embedding WebRTC elements into desktop applications
“Packaged” WebRTC capabilities like multiparty video
Abstraction to avoid risk from changing standards
APIs for iOS, Android apps
Next tier up of service platforms emerging too
Renewed interest in “realtime everywhere”
No “religion” about WebRTC “purity” – just get on with it!
January 2014
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6. The vision: voice & video comms everywhere
January 2014
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7. WebRTC made easier via 3rd-party APIs
CU-RTC-Web?
January 2014
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9. New models for customer service & support
•
•
•
•
Two-way audio
One-way video
Remote control
Screen-sharing
Website support
goes beyond IM
Future?
Innovator: Amazon Mayday
Video tellers at ATMs for
added confidence &
personalisation
January 2014
Video check-in agents at
smaller airports
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10. “Audio” isn’t only normal conversation
Sleep Apnoea (snoring + breathing) monitoring & diagnosis:
not a “phone call”!
January 2014
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11. Monetisable Voice VAS – going beyond the call
Standard fixed +
mobile feature set
Next-gen
“mobile, social,
cloud” feature set
Standard feature set
(caller ID, voicemail,
forwarding, etc.)
Translation
Voice, video and
messaging
Audio conferencing
Call recording
Premium voice
Visual call control
Ringback tones
Source tracking
Centrex
Next-generation
conference calling
“Hypervoice”
Enabler
Oct 2013
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12. “Video” isn’t just chat & conferencing
January 2014
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16. Internet of Things + WebRTC
January 2014
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17. Regulatory considerations
This is good for consumers!
Potential huge area for digital economy + R&D
1000’s of services or embedded features
No regulation specific to video communications
Encryption
Language & rules about “calling” doesn’t apply
Peer to peer
Mostly “easy to detect”, but…
January 2014
Copyright Disruptive Analysis Ltd 2014