1. Introducing the R3 Index
MEASURING REVENUE AND REPUTATION RISK TO TRACK AND
PRIORITISE WEBSITES RESPONSIBLE FOR LOSSES
Businesses frustrated with an inability to pinpoint websites responsible
for revenue and reputation loss will get a helping hand because
IPCurator®
developed the revolutionary R3 Index.
The technology behind IPCurator®
R3 Index is the first of its kind to give
rights holders the information they need to be able to focus on those
websites that are actually causing real revenue and reputation loss. It
transforms the current approach, which calls for a mass targeting of
thousands of sites in the hope of catching the culprits in the net, with a
seamless, integrated and speedy solution.
Part of IPCurator®
online brand protection solution, the R3 Index does all
of the hard work for the rights holder, working out which infringing sites
are getting the most traffic and then ranking them accordingly. It assigns
a number to each website based on their search engine ranking results,
making it possible to identify which infringing web sites are being visited
by the largest number of consumers. This means enforcement resources
can be appropriately and quickly directed at the offenders.

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Damian Croker, CEO of IPCurator®
said, “Marketing departments spend
large sums of money to ensure that their company’s web site appears at
the top of search engine results, so that consumers buy their products
rather than those of their competitors. It is well known that the higher a
brand’s rank on a search engine page, the more website visits it will
get. A whole industry has sprung up around this concept, called Search
Engine Optimisation (SEO).
“Counterfeiters who sell on the Internet have developed very good SEO
skills and can register a domain name one week and be on the first page
of a large search engine, such as Google, the next. Those counterfeiters
are increasingly moving away from .com top-level domains (TLDs) and
are now moving to country-code TLDs (ccTLDs) such as .co.uk, making
monitoring and enforcement on generic TLDs (gTLDs), such as .com
registrations, only a part of the challenge.”
Performing a search using a local search engine does not reveal which
websites are appearing in the search results of consumers in other
countries, because search results are specific to the geography of the
searcher. Therefore, the counterfeit web sites that a brand owner is able
to remove or force to a lower rank on a given search engine are not
necessarily the ones causing lost revenue and reputation in other parts
of the world.
Current online brand protection solutions are mostly based on ranking
engines, such as Alexa, coupled with search results from a single search
engine such as Google. Some might employ algorithms that include
other factors but until IPCurator®
R3 Index none could accurately
identify which websites are receiving the most visitors around the world
and are therefore the ones causing the most revenue and reputation
loss.
The cutting-edge R3 Index is one element of IPCurator®
online brand
protection solution. The system is designed to focus limited resources to
get the maximum return on effort. By making monitoring easier,
IPCurator®
and the R3 Index facilitate better policing of brand
infringement and faster response times to infringements, reducing the
revenue and reputation risk potential. Suitable for companies large and
small, IP Curator includes a domain name watch function, which acts as
an early warning system.

3. 3
This system alerts brand holders if anyone attempts to register a domain
name anywhere in the world containing the brand itself, further reducing
the risk of lost revenue and reputation.
To learn more about how IPCurator®
R3 Index and IPCurator®
online
brand protection solution can help you more effectively protect your
brand, whilst deliver significant cost savings compared to other
competitor solutions, then please email or call us now.
IP PROTECTION OPTIMISED
Request a demo of IPCurator® and ask about our managed service.
Dean Garner, Vice President IPCurator®
Business Development
IPCurator Limited, Kemp House, 152 City Road,
London, EC1V 2NX, United Kingdom
Tel: +44 20 3368 6120 | M: +44 772 007 1626
Email: dean.garner@ipcurator.com
www.ipcurator.com