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@deanmalmgren
@DsAtweet
2014 august
nyc algorithmic trading
quant skillz beyond wall st
deriving value from large, non-financial datasets
@deanmalmgren | bit.ly/design-data
data scientists thrive with ambiguity
solve for x
x = 5 + 2
projectevolution
@deanmalmgren | bit.ly/design-data
data scientists thrive with ambiguity
solve for x
x = 5 + 2
projectevolution
A x = b
@deanmalmgren | bit.ly/design-data
data scientists thrive with ambiguity
solve for x
x = 5 + 2
projectevolution
A x = b
optimize
A x = b
subject to
f(x) > 0
@deanmalmgren | bit.ly/design-data
data scientists thrive with ambiguity
solve for x
x = 5 + 2
projectevolution
A x = b optimize
f(x)
optimize
A x = b
subject to
f(x) > 0
@deanmalmgren | bit.ly/design-data
data scientists thrive with ambiguity
solve for x
x = 5 + 2
projectevolution
A x = b optimize
f(x)
optimize
A x = b
subject to
f(x) > 0
optimize
“our profitability”
@deanmalmgren | bit.ly/design-data
origins of ambiguity
many feasible approaches
@deanmalmgren | bit.ly/design-data
origins of ambiguity
unclear problems
identify the best locations to plant new trees
@deanmalmgren | bit.ly/design-data
origins of ambiguity
unclear problems
@deanmalmgren | bit.ly/design-data
identify the best locations to plant new trees
how many?
what kinds of trees?
move old trees?
replace old trees?
@deanmalmgren | bit.ly/design-data
origins of ambiguity
unclear problems
identify the best locations to plant new trees
how many?
what kinds of trees?
move old trees?
replace old trees?
aesthetically pleasing?
maximize growth?
increase foliage?
offset CO2 emissions?
@deanmalmgren | bit.ly/design-data
@deanmalmgren | bit.ly/design-data
generate
hypotheses
build
prototype
evaluate
feedback
“design process” is used everywhere
anticipate failure
1-4 week
iterations
@deanmalmgren | bit.ly/design-data
generate
hypotheses
build
prototype
evaluate
feedback
surveys, interviews, focus groups
split testing, A/B testing
QA; requirements churn
personas, scenarios, use
cases
business/product
requirements
story/user cards
build device prototypes
minimum viable product
write code
human-centered design
lean startup
agile programming
“design process” is used everywhere
anticipate failure
1-4 week
iterations
@deanmalmgren | bit.ly/design-data
generate
hypotheses
build
prototype
evaluate
feedback
design and data science
challenges in practice
1-4 week
iterations
@deanmalmgren | bit.ly/design-data
generate
hypotheses
build
prototype
evaluate
feedback
problem lost in translation
design and data science
challenges in practice
1-4 week
iterations
@deanmalmgren | bit.ly/design-data
generate
hypotheses
build
prototype
evaluate
feedback
problem lost in translation
takes a long time to
collect data, analyze, and
build visualization
design and data science
challenges in practice
1-4 week
iterations
@deanmalmgren | bit.ly/design-data
generate
hypotheses
build
prototype
evaluate
feedback
proof is in the pudding
problem lost in translation
takes a long time to
collect data, analyze, and
build visualization
design and data science
challenges in practice
1-4 week
iterations
@deanmalmgren | bit.ly/design-data
how do projects start?
@deanmalmgren | bit.ly/design-data
how do projects start?
@deanmalmgren | bit.ly/design-data
how do projects start?
@deanmalmgren | bit.ly/design-data
how do projects start?
@deanmalmgren | bit.ly/design-data
how do projects start?
@deanmalmgren | bit.ly/design-data
informal conversation to stated goals
mostly bad ideas, but a few good ones
@deanmalmgren | bit.ly/design-data@deanmalmgren | bit.ly/design-data
mostly bad ideas, but a few good ones
informal conversation to stated goals
@deanmalmgren | bit.ly/design-data@deanmalmgren | bit.ly/design-data
mostly bad ideas, but a few good ones
Lorem Ipsum: a narrative about blankets.
Author: Charlie Brown
Date: 31 Jan 2012
!
Lorem Ipsum is a dummy text used when typesetting or marking up documents. It has a
long history starting from the 1500s and is still used in digital millennium for typesetting
electronic documents, page designs, etc.
!
In itself, the original text of Lorem Ipsum might have been taken from an ancient Latin
book that was written about 50 BC. Nevertheless, Lorem Ipsum’s words have been
changed so they don’t read as a proper text.
!
Naturally, page designs that are made for text documents must contain some text rather
than placeholder dots or something else. However, should they contain proper English
words and sentences almost every reader will deliberately try to interpret it eventually,
missing the design itself.
!
However, a placeholder text must have a natural distribution of letters and punctuation
or otherwise the markup will look strange and unnatural. That’s what Lorem Ipsum helps
to achieve.
!
I would like to thank Peppermint Pattyfor her support on studying
Lorem Ipsum as well as the infinite wisdom of Linus van Peltand his
willingness to use his blanket in my experiments.
informal conversation to stated goals
@deanmalmgren | bit.ly/design-data@deanmalmgren | bit.ly/design-data
mostly bad ideas, but a few good ones
Lorem Ipsum: a narrative about blankets.
Author: Charlie Brown
Date: 31 Jan 2012
!
Lorem Ipsum is a dummy text used when typesetting or marking up documents. It has a
long history starting from the 1500s and is still used in digital millennium for typesetting
electronic documents, page designs, etc.
!
In itself, the original text of Lorem Ipsum might have been taken from an ancient Latin
book that was written about 50 BC. Nevertheless, Lorem Ipsum’s words have been
changed so they don’t read as a proper text.
!
Naturally, page designs that are made for text documents must contain some text rather
than placeholder dots or something else. However, should they contain proper English
words and sentences almost every reader will deliberately try to interpret it eventually,
missing the design itself.
!
However, a placeholder text must have a natural distribution of letters and punctuation
or otherwise the markup will look strange and unnatural. That’s what Lorem Ipsum helps
to achieve.
!
I would like to thank Peppermint Pattyfor her support on studying
Lorem Ipsum as well as the infinite wisdom of Linus van Peltand his
willingness to use his blanket in my experiments.
informal conversation to stated goals
@deanmalmgren | bit.ly/design-data@deanmalmgren | bit.ly/design-data
mostly bad ideas, but a few good ones
informal conversation to stated goals
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
@deanmalmgren | bit.ly/design-data
concept sketch comparisons
qualitative a/b testing
search engine
with relevance metrics
demographics human readable
expertise summary
@deanmalmgren | bit.ly/design-data
from sketch to blue print to prototype
add detail to get feedback (while building)
@deanmalmgren | bit.ly/design-data
from sketch to blue print to prototype
add detail to get feedback (while building)
@deanmalmgren | bit.ly/design-data
from sketch to blue print to prototype
add detail to get feedback (while building)
@deanmalmgren | bit.ly/design-data
from sketch to blue print to prototype
add detail to get feedback (while building)
@deanmalmgren | bit.ly/design-data
motorola
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
motorola
new product
announcement
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
motorola
new product
announcement
first versions
from manufacturer
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
motorola
new product
announcement
first versions
from manufacturer
available
in stores
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
motorola
new product
announcement
first versions
from manufacturer
available
in stores
next generation
to manufacturer
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
motorola
new product
announcement
first versions
from manufacturer
available
in stores
next generation
to manufacturer
product defects
from consumers
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
motorola
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
motorola
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
motorola
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
motorola
data-driven consumer feedback
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
aboutpatent
not
aboutpatent
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
aboutpatent
not
aboutpatent
turn over to plaintiff
don’t
turn over to plaintiff
adverse inference
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
aboutpatent
not
aboutpatent
turn over to plaintiff
don’t
turn over to plaintiff
adverse inference
give away trade secrets
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
aboutpatent
not
aboutpatent
turn over to plaintiff
don’t
turn over to plaintiff
adverse inference
give away trade secrets
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
turn over to plaintiff
don’t
turn over to plaintiff
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
algorithm design
patents
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
algorithm design
patents
fantasy football
lunch
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
algorithm design
patents
marketing
finances
fantasy football
lunch
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
algorithm design
patents
marketing
finances
fantasy football
lunch
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
fantasy football
algorithm design
patents
lunch
marketing
finances
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
fantasy football
algorithm design
patents
lunch
marketing
finances
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
fantasy football
algorithm design
patents
lunch
marketing
finances
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
fantasy football
algorithm design
patents
lunch
marketing
finances
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
fantasy football
algorithm design
patents
lunch
marketing
finances
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
fantasy football
algorithm design
patents
lunch
marketing
finances
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
fantasy football
algorithm design
patents
lunch
marketing
finances
coffee
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
fantasy football
algorithm design
patents
lunch
marketing
finances
coffee
review away shades of grey
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
create a “document map”
fantasy football
algorithm design
patents
lunch
marketing
finances
coffee
review away shades of grey
reduce reviews by 90-99%
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
awesome!
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
who cares?
awesome!
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
who cares?
awesome!
<lots of iteration/>
@deanmalmgren | bit.ly/design-data
data-driven e-discovery
daegis
@deanmalmgren | bit.ly/design-data
quant skillz to data science?
bit.ly/metis-ds
generate
hypotheses
build
prototype
evaluate
feedback
1-4 week
iterations
@deanmalmgren | bit.ly/design-data
quant skillz to data science?
bit.ly/metis-ds
http://bit.ly/design-data
http://bit.ly/metis-ds
!
@deanmalmgren
dean.malmgren@datascopeanalytics.com
solve ambiguous problems with
quantitative, iterative approach

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